20201019 ML Brief
What consumers think of email [Infographic]
Email is a powerful marketing tool, but like any other channel, trust is key
The stats are in from research conducted last year by the DMA, and they help to paint a picture of what works and what doesn’t when it comes to email marketing. People are increasingly frustrated by the number of emails they receive, but don’t mind emails from trusted sources. Building and maintaining that trust is thus key for success, otherwise you’re carefully crafted emails will end up on the spam heap in no short order.
Take a look at the infographic from DMA to see just how crucial consumer trust is when it comes to email marketing success.
Download Expert Member resource – Advanced Lifecycle Email Marketing Guide
A best practices briefing for high email volume businesses to take their email marketing to the next level. This guide is aimed at managers responsible for growing online revenue by integrating different communications channels in larger organisations or businesses that are already fairly sophisticated in their email marketing.
Access the Advanced Lifecycle Email Marketing Guide
From our sponsors: What consumers think of email [Infographic]
