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Want to play Marketing Operations? [Infographic]
Working in Marketing Operations requires surgical precision
Marketing Operations (Marketing Ops) is on the rise, with many companies turning to a Marketing Ops team to make their company’s marketing efforts more efficient and effective. With roots deep in strategic planning and budgeting and its increasing focus on customer acquisition, this position has quickly becoming a critical marketing function in larger organisations. Here’s a fun infographic based on the classic board games from the 1980s about a serious business challenge.
These practitioners are responsible for driving the tech systems and processes to automate, measure and manage all things marketing. The focus on Digital Marketing with the need to co-ordinate Customer communications across Email, Social media and Content Marketing has increased the focus on Marketing Operations, particularly when these activities have to be managed across multiple brands and continents.
The Marketing Ops isn’t just an essential part of marketing’s efforts, its influence spans across the business through their efforts to continuously install and tweak system processes with pin-point accuracy to ensure healthy data and a overall booming marketing performance. It’s no surprise why this position is seen as the surgeons within the marketing community!
The following infographic was created to capture the finessed set of skills Ops pros are associated with, and while it doesn’t hit every existing challenge affecting the marketing operations community, it reflects those that are seen to be most pivotal.”
For a serious look at Marketing Ops, see our guide from Adele Ghantous.
Download Business-level member resource – Marketing Operations guide
The recommendations in the guide will help marketers review current marketing processes, tools and resources, and assess how to create an environment of transparency and accountability, that integrates all the stakeholders involved in the marketing delivery chain..
Access the Marketing Operations Strategy Guide
From our sponsors: Want to play Marketing Operations? [Infographic]
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