20201019 ML Brief
Top 10 video creators in June: BuzzFeed Tasty keeps the lead but loses a million views
BuzzFeed Tasty continues to keep its lead among video creators, according to Tubular Labs’ latest video analytics rankings. Generating 1.8 billion views across YouTube, Facebook, Vine and Instagram in June, BuzzFeed’s foodcentric videos have earned the channel a No. 1 ranking for six months straight, although it lost a million views last month compared to the 1.9 billion it earned in May.
UNILAD and The LAD Bible also remained in their No. 2 and No. 3 positions respectively, but instead of losing views like BuzzFeed Tasty, both UNILAD and The LAD Bible saw an uptick in video views. UNILAD’s video view count rose by 245 million, while The LAD Bible saw 200 million more views in June over May.
A new addition on last month’s top 10 list was the UK’s Daily Mail, up 15 spots to rank No. 9, with 624 million views. Tubular says June’s top 100 videos generated a combined 40.4 billion views.
Top 10 Video Creators in June
In addition to ranking the top 10 most popular video creators, Tubular also ranks the most watched brands. Red Bull and Lego remain in the lead, with Red Bull taking the No. 1 spot two months in a row now.
More than half of June’s top 10 most watched brands did not rank in May’s top 10 list, including Almarai, PlayStation, Nike Football, Walmart, Hyundai and Talking Tom.
Top 10 Most Watched Brands in June
You can view a full list of Tubular Labs’ video rankings, broken out by platform and industry, here: Tubular Labs Video Rankings Center.
From our sponsors: Top 10 video creators in June: BuzzFeed Tasty keeps the lead but loses a million views
