Three concepts to help you hit this year’s targets

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Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy.

Everybody’s business is a little different, but here are three concepts that I believe apply across the board.

[Read the full article on MarTech Today.]

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Three concepts to help you hit this year’s targets

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