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The challenges of email marketing in 2016 [Infographic]
Email has never been so important to marketers
Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an agency. However, marketers continue to struggle with measuring ROI and often suffer from a lack of useful data on customers. Take a look at this new infographic from the DMA to see the results of their recent results of their email marketing research.
From our sponsors: The challenges of email marketing in 2016 [Infographic]
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