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    Successful SEO programs require content that supports the entire buy cycle

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    3. Successful SEO programs require content that supports the entire buy cycle
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    Every SEO has heard these four words: “I need more traffic!”

    It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic. Successful SEO programs require website content designed to reach prospects across the entire buy cycle.

    [Read the full article on Search Engine Land.]

    From our sponsors: Successful SEO programs require content that supports the entire buy cycle

    Posted on 8th November 2016Digital Marketing
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