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    Quiz: Are you ready to adopt Account-Based Marketing?

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    3. Quiz: Are you ready to adopt Account-Based Marketing?
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    While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle on their data.

    With all of these stellar results, why is it that ABM often falls short of its potential?

    Take our account-based marketing quiz on Martech Today, put together by contributor Victoria Godfrey, to see whether you are winning — or failing — at the ABM game.

    [Take the quiz on MarTech Today!]

    From our sponsors: Quiz: Are you ready to adopt Account-Based Marketing?

    Posted on 8th November 2016Digital Marketing
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