20201019 ML Brief
MarTech Today: URL schemes for deep linking, a security-minded DMP & voice search reporting
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Survey: URL schemes for deep links increasing in retailer apps
May 9, 2016 by Barry Levine
Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least among retailers. - Act now: SMX Advanced early bird rates expire next week
May 9, 2016 by Marketing Land
Nearly 75 percent of the tickets for Search Engine Land’s SMX Advanced are sold, and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. - [VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more
May 9, 2016 by Matt McGee
In this week’s show, our panel talks about the challenge of communicating with brands through bots, voice search and digital assistant technology, recap YouTube and other news from NewFronts and more. - Changing domain names in 2016: 10 easily overlooked steps that can save SEO
May 9, 2016 by Glenn Gabe
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them. - Software dev firm Clearcode launches security-minded DMP
May 9, 2016 by Barry Levine
The company says the data management platform, part of its new 7suite data management stack, is the first for a private cloud or local infrastructure. - MarTech Europe 2016 call for speakers is now open
May 9, 2016 by Marketing Land
MarTech Europe is returning to London this fall, November 1 and 2, and I’m excited to open up the call for speakers today. - Voice search reporting coming to Google Search Console’s Search Analytics report
May 9, 2016 by Barry Schwartz
Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.
From Around The Web:
- Expanding your marketing playbook with predictive analytics, econsultancy.com
- Predictive Analytics: A Reality Check for B2B Marketers, www.cmswire.com
- The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data, www.websitemagazine.com
- The Rise of the Digital Experience Platform, www.getelastic.com
- WordPress 4.5.2 Patches Two Security Vulnerabilities, wptavern.com
- How Long Are Digital Shoppers Willing to Wait for Site Pages to Load?, www.emarketer.com
- 3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech, www.adweek.com
- Ad Tech? Marketing Tech? What They Mean and the Difference between the Two, www.martechadvisor.com
- Digital Marketing Tech Falls Short for Most Enterprises, www.cmswire.com
- Identity-Driven Technology could be a Key Influencer to the Future of Marketing, www.martechadvisor.com
- Reddit’s technology subreddit is considering banning links to publishers that ban ad blockers, digiday.com
- The next AI is no AI, techcrunch.com
- Use Marketing Automation for 1-to-1 Customer Engagement, www.cmswire.com
- Why Marketing Technology Platforms Need New Innovations to Drive Revenue and Growth, www.martechadvisor.com
- Bots, Messenger and the future of customer service, techcrunch.com
- Is artificial intelligence smartphone marketing’s salvation or its undoing?, www.mobilecommercedaily.com
- Facebook details its company-wide machine learning platform, FBLearner Flow, venturebeat.com
- 12 Apps for Live-streaming Video, www.practicalecommerce.com
- Coming Soon: Broadcast Search, Drones and Save Beyond 24 Hours, medium.com
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