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MarTech Minute: Agile CDP, AnyClip free and another event goes online
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FREE FOR NOW. AnyClip has joined the ranks of platform providers, making its tool available for free during the coronavirus crisis. The platform allows publishers (or any company that produces video content) to create destinations that mimic the kind of experiences you find on popular streaming services. The platform also uses AI to pull in other video that can be syndicated into their destinations. Why we care: Businesses are hurting – especially publishers. At the community service level, it’s nice to see martech companies giving away their products for a period to help out. Of course, it’s important to remember these deals won’t last forever, so if you fall in love with a platform – and you eventually will – how do you, say, put a ring on it? Source: AnyClip
ANOTHER EVENT GONE VIRTUAL. The global Brand Safety Summit Series has joined the rest of the event-producing world in moving its events virtual for 2020. “The present pandemic demands that we adapt how we meet — but it doesn’t diminish why we meet,” said Rob Rasko, CEO of The 614 Group and president of the Brand Safety Series.“ Why we care: We appreciate Rob (who writes for us) and support his work on the side of ad safety. Count us among the brands who overnight became digital events producers. It’s not an easy change. Source: Brand Safety Summit Series
AGILE CDP? That’s what OpenPrise is calling its latest platform for B2B marketers. Its Operprise Agile CDP claims that level of agility due to its being built on op of its orchestration platform. The CDP also claims to handle Salesforce and Marketo data in a way that other CDPs do not. Why we care: It’s hard to verify everything platforms claim in their news releases, but in a sector as hot as CDP, the orchestration elements they describe seem incredibly useful. Ask for a demo if you are shopping for one of these. Source: Openprise
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