Marketing Day: WordPress 4.7 release, YouTube’s 2016 rewind & Facebook measurement errors

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Ad extensions for the entire decision journey
Dec 7, 2016 by Mona Elesseily
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
Marketing automation is like icing on the cake
Dec 7, 2016 by Mary Wallace
Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads.
SEO trends to prepare for in 2017
Dec 7, 2016 by Pratik Dholakiya
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
WordPress 4.7 is out, targets new businesses with easier website creation
Dec 7, 2016 by Matt McGee
Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default theme.
YouTube’s top trending videos in 2016: Adele & James Corden’s Carpool Karaoke wins most popular video of the year
Dec 7, 2016 by Amy Gesenhues
According to YouTube, 2016’s most popular videos generated 25-million hours of watch time and a combined 550 million views.
Top 10 YouTube ads in 2016: Mobile Strike’s Super Bowl 50 ad “Arnold’s Fight” ranks #1
Dec 7, 2016 by Amy Gesenhues
Five of the top ten most watched YouTube ads this year were Super Bowl 50 spots.
4 things that can go wrong in an influencer campaign (and how to fix them)
Dec 7, 2016 by Caitlin Jeansonne
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them.
Publishers are not detecting most ad blockers, says company behind new ad blocking solution
Dec 7, 2016 by Barry Levine
San Francisco-based Streamwize tested PageFair and several other detectors, and found that they only see about 20 percent of ad blockers.
What can your industry achieve with content? Here are results across 15 verticals
Dec 7, 2016 by Kerry Jones
Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals.
The year in review: Top 5 MarTech insights and showstoppers
Dec 7, 2016 by Scott Brinker
As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption.
Report: iPhone sees sales gains though Android at 75 percent share globally
Dec 7, 2016 by Greg Sterling
Nokia’s Android-based return to smartphone market may come next year, with help from Google.
The truth about transparency in digital advertising
Dec 7, 2016 by Andrew Waber
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
How Facebook’s measurement errors have eroded marketers’ trust
Dec 7, 2016 by Tim Peterson
Facebook’s measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations.
TAG awards first ‘Certified Against Fraud’ seal to 16 digital advertising companies
Dec 7, 2016 by Ginny Marvin
Google, Integral Ad Science, WP’s GroupM are among the initial recipients.

Online Marketing News From Around The Web:

Analytics

Cautionary Data Analytics Lessons from the Battle of Britain, www.cmswire.com

Blogs & Blogging

4 Proven Methods to Pitch Yourself as a Guest Writer, www.searchenginejournal.com
The Best Tools to Write Killer Blog Posts, www.portent.com

Business Issues

Facebook and Google make lies as pretty as truth, www.theverge.com
Facebook No. 1 in Tech, No. 2 Overall in Glassdoor’s Best Places to Work in 2017, www.adweek.com
Google and Slack deepen partnership to help teams work better together , https://blog.google/topics/google-cloud
Pinterest Snags Former Walmart Head Of Marketing, adage.com
Twitter founder feels ‘complicated’ about Donald Trump’s tweeting, www.theguardian.com

Content Marketing

5 KPIs All Content Marketers Should Know, www.verticalmeasures.com
Committed to Content Marketing? Prioritize the Right Things, contentmarketinginstitute.com
Content Curation in an Age of Fake News, with Dave Pell, www.copyblogger.com
Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects, www.toprankblog.com
Developing Content for Niche vs. Mass Audiences, www.searchenginepeople.com
Publishers are using Medium to entice readers and try new types of content, digiday.com
State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful, contently.com
The 7 Content Marketing Trends That Matter in 2017, www.convinceandconvert.com

Conversion Optimization

10 Questions to Ask Yourself When Your Conversion Rates Are Below Average, unbounce.com
Five ways luxury brands attempt to increase conversions online, econsultancy.com

Copywriting, Design & Usability

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content, www.copyblogger.com
Best Practices For Animated Progress Indicators, www.smashingmagazine.com
Don’t Use These Words in 2017 – Avoid them at all costs, www.socialmediaexplorer.com
How can marketers employ design thinking?, econsultancy.com

E-Commerce

Online shoppers drive site traffic and online sales higher, www.internetretailer.com
Social media stars in China turn to e-commerce, www.internetretailer.com

Email Marketing

How Consumers Feel About Marketing Emails, www.marketingprofs.com
Six things every email marketer should be doing now, econsultancy.com

General Internet Marketing

2016 Annual Creative Agency Leaderboard, www.thinkwithgoogle.com
4 Ways Disruptive Marketing is Winning Over Customers, blog.kissmetrics.com
9 Ways to Grow Your Brand Online, Like The Pros, www.cmswire.com
Account-Based Everything and Why B2B Content Marketers Should Fish with Spears: an Interview with Jon Miller, www.skyword.com
Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017, www.adweek.com

Internet Marketing Industry

Emma Adds Two More Industry Veterans to Leadership Team, myemma.com
Neustar Launches Data Directory to Help Brands Create More Valuable Connected Customer Experiences, www.businesswire.com
Predictive Behavior Scoring for Pardot, Similar Won Accounts for ABM, www.infer.com

MarTech

Building Blocks: Seth Cassel, President at EveryMundo Talks Marketing Tech, www.martechadvisor.com
How AI will help us understand social media, venturebeat.com
Marketers Lean on Automation Technology to Drive Leads, www.emarketer.com

Mobile/Local Marketing

3 tips to tackle mobile for marketing and retail, www.mobilecommercedaily.com
4 Secrets of Mobile Retention, blog.marketo.com
Google AMP and the Publishing Industry: What Happens Next?, www.distilled.net
November 2016 was the best month ever for App Store sales, techcrunch.com

Reputation Management

How Brands Can Build Trust with Millennials, multichannelmerchant.com

Social Media

#ThisHappened, www.Twitter.com
5 Habits of Your Social, Mobile Customers, www.conversocial.com
Day in the Life: How the vp of Sweet makes content for Snapchat Discover, digiday.com
Determining the Relevancy of Google+, smallbiztrends.com
Facebook Ads vs. Google AdWords: Which Advertising Service Should I Use?, blog.crazyegg.com
Facebook Workplace launches a new platform to compete in the work-app wars, venturebeat.com
How to Automate Your Social Media Marketing With IFTTT Applets, www.socialmediaexaminer.com
How to tame Facebook Ads Manager, 3qdigital.com
If you tweet emoji at Google, it will reply with local search results, www.theverge.com
Pinterest Lets Users Know if Ideas Are “Tried and True”, www.adweek.com
Reddit overhauls upvote algorithm to thwart cheaters and show the site’s true scale, techcrunch.com
Snapchat Spectacles: Plenty of Buzz, Not a Lot of Product, www.emarketer.com
The Social Media Puzzle: Stop Playing Mystery Date With Your Customers, www.cmswire.com
Turner Extends Snapchat Partnership, Takes Aim at Millennials, www.adweek.com
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory, www.practicalecommerce.com