Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Content and SEO: Building linkable content
Sep 28, 2016 by Andrew Dennis
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
How do you deal with local SEO KPIs that don’t pass the smell test?
Sep 28, 2016 by Andrew Shotland
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
Twitter officially opens up Moments to everyone
Sep 28, 2016 by Tim Peterson
Now any Twitter user can curate their own topic-based feed of tweets.
Oracle updates its Marketing Cloud
Sep 28, 2016 by Barry Levine
Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps.
Google launches free version of Optimize 360, introduces Session Quality Score metric & more
Sep 28, 2016 by Ginny Marvin
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
Developer marketing and the myth of the Rosetta Stone
Sep 28, 2016 by Josh Aberant
Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
How to scale organic local marketing
Sep 28, 2016 by Megan Hannay
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink “organic” marketing.
Twitter now lets brands advertise only to potential site visitors likely to become customers
Sep 28, 2016 by Tim Peterson
Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
Active on Periscope? Become a VIP
Sep 27, 2016 by Tamar Weinberg
Periscope’s VIP program rewards broadcasters with a badge of acknowledgements and perks.
5 marketing predictions for the next 5 years
Sep 27, 2016 by Digital Marketing Depot
The marketing world continues to evolve rapidly, often without warning. So it’s vital to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind.
Forrester study: How marketing analytics increases business performance
Sep 28, 2016 by Digital Marketing Depot
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google Penguin doesn’t penalize for bad links – or does it?
Report: Amazon grows lead as product search engine of choice
The four pillars of the future of SEO
Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube
How to implement mobile-specific ad copy for AdWords expanded text ads
What you didn’t know about recent Quality Score changes
Google: AMP will override app deep links for the foreseeable future
Drive offline sales with Google

Online Marketing News From Around The Web:

Affiliate Marketing

9 Affiliate Marketing Pros Offer Holiday Sales Pointers, www.practicalecommerce.com
How to use affiliate links across social channels, blog.affiliatewindow.com

Analytics

Data Scientists vs. BI Analysts: What’s the Difference?, www.cmswire.com

Blogs & Blogging

7 tips to increase blog engagement, yoast.com
Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One), www.problogger.net
Why We Started Treating Blog Posts Like Campaigns (and You Can Too!), unbounce.com

Business Issues

4A’s Survey: Agencies Are Still Discriminatory, adage.com
Apple to make landmark Battersea Power Station its new London home, www.reuters.com
Facebook and World Bank Link Up to Gather Data, www.wsj.com
Messaging startup Slack is secretly an acronym for Searchable Log of All Communication and Knowledge, qz.com
These Are The Four Major Players Eying A Twitter Purchase, www.fastcompany.com

Content Marketing

2017 B2B Content Marketing Benchmarks, Budgets, and Trends, www.marketingprofs.com
AOL’s Sales Chief: Ad Dollars Are Coming Back To Content, adexchanger.com
Ask Yourself These 3 Simple Questions to Craft Better Headlines, www.copyblogger.com
Audio Content Marketing: 5 Actionable Tips, heidicohen.com
Content Marketing Takes a Turn for the Better: New 2017 Research, contentmarketinginstitute.com
How a Single Piece of Content Increased Our DA by +7 Points, moz.com

Conversion Optimization

13 WordPress Conversion Testing Plugins, www.searchenginepeople.com
Does “Going Viral” Actually Result in More Conversions?, conversionxl.com
The Case for CRO: Your Website is (Probably) Leaking Conversions, www.distilled.net

Copywriting, Design & Usability

5 Questions New UX Leaders Should Ask In Their First Month, www.fastcodesign.com

Domaining

For $10,000, Donuts will block hundreds of typos and premiums for your brand, domainincite.com
Why .Com is the Venture Capital Community’s Power Player, www.wired.com

E-Commerce

FedEx Rate Charges to Hit Ecommerce Shippers Hard, multichannelmerchant.com
Here Are The Best Black Friday/Cyber Monday Resources We Could Find, company-enterprise.myshopify.com
The Alexa in the Amazon Echo released in the UK has a fitting British accent, qz.com
Wal-Mart explores offering fulfillment services to its marketplace sellers, www.internetretailer.com
What online shoppers want, www.internetretailer.com

Email Marketing

6 Ecommerce Email Marketing Campaigns for Q4 2016, www.practicalecommerce.com
Email Continues to Get More Mobile, www.emarketer.com
How to Create, Sustain and Measure Your Email Marketing Engagement, movableink.com
Why a Sign up Form Is a No-Brainer for Email List Growth, www.verticalresponse.com
Your Holiday Marketing Wrapped Up With a Bow, www.verticalresponse.com

General Internet Marketing

Developing Marketing Strategies: The Effective 7-Step Process, blog.hubstaff.com
Digital marketing can generate a lower cost-per-acquisition than offline advertising, www.mobilecommercedaily.com
Getting All Your Agencies to Think Digital, adage.com
How marketers can best use digital data to launch a new product, www.internetretailer.com
How to Build Long-Term Relationships Between Influencers and Brands, www.convinceandconvert.com
How to Make Marketing Sponsorships Work, www.convinceandconvert.com

Internet Marketing Industry

PowerInbox Unveils the Latest DynamicMail, the Most Advanced Solution to Maximize Customer Engagement and ROI of Marketing Emails, Business Wire

MarTech

Google unleashes deep learning tech on language with Neural Machine Translation, techcrunch.com
Marketers Predict More Consolidation for Programmatic Tech Ecosystem, www.emarketer.com
The Artificial Intelligence Marketing Arms Race, adexchanger.com

Mobile/Local Marketing

5 Ways to Make Your App Sell Itself, www.searchenginejournal.com
How to set up Ads on your AMP Pages, developers.googleblog.com
Is Internet Time All About Apps?, www.emarketer.com
Just because you can does not mean you should for mobile, www.mobilecommercedaily.com
Mobile’s disruption power extends from big brands to small, says FedEx exec, www.mobilecommercedaily.com

Social Media

10 Tools to Help Marketers Get More Out of Twitter, www.toprankblog.com
AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up, www.adweek.com
Conversations to Conversions: Why Social Needs More Than Engagement, simplymeasured.com
Facebook tells U.S. judge it takes terroristic threats seriously, www.reuters.com
In the shadow of Facebook, Snapchat and Twitter take potshots, digiday.com
Instagram, Twitter and Tumblr Just Launched Their Own Voter Registration Day Campaigns, www.adweek.com
Scalability and Efficiency Prompted LinkedIn’s Switch to Programmatic Display Advertising, www.emarketer.com
Should Facebook fix this security bug if it means losing a little functionality and a lot of influence?, qz.com
These trends are about to blow up on Pinterest, blog.pinterest.com
Why Publishers’ Revenue From Branded Content Posts On Facebook May Drop, adexchanger.com

Video

Advertisers That Bridge the Live Sports “Gap” Are the Ones That Get Ahead, www.adweek.com
Facebook Live Almost Died. Now It Could Rule the Media World, contently.com
Facebook’s Video Measurement Snafu: RIP Advertiser Trust?, adexchanger.com
Meerkat maker Life On Air launches Houseparty group video chat app for Android and iOS, venturebeat.com
Online Video Metrics that Matter for Media Companies & Publishers, tubularinsights.com
Publishers Tweak Their Approach To Facebook Live, adage.com
There’s No Debate About It – Twitter Is Fired Up About Live-Streaming Video, adexchanger.com
Vidyard Launches New Interactive Video Player to Enable Dynamic In-video Content, www.martechadvisor.com
With nearly 2 million concurrent viewers and over 3 million live watch hours, first presidential debate breaks political record, youtube.googleblog.com

From our sponsors: Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP