20201019 ML Brief
Marketing Day: Twitter gets audio, Facebook Instant Experience ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech
Sep 7, 2018 by Robin Kurzer
Agencies are shifting from traditional AOR relationships with a substantial retainer to ‘much more project work, much more bespoke work.’ - Twitter adds audio-only broadcasting for iOS app, Periscope
Sep 7, 2018 by Robin Kurzer
Responding to user demand, Twitter gets in on the rising popularity of audio. - Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities
Sep 7, 2018 by Amy Gesenhues
The full-screen mobile ad can now be used in retargeting campaigns. - Find anomalies in your campaign spending with this Google Ads script
Sep 7, 2018 by Daniel Gilbert
Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. - 6 ways the August core algorithm update impacted local business
Sep 7, 2018 by Joy Hawkins
Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- US Chamber of Commerce calls on feds to preempt CA privacy law
Sep 7, 2018 by Greg Sterling
Pressure is building from business interests for new federal privacy legislation.
Online Marketing News From Around The Web:
- Facebook quietly parts ways with employee tied to its data scandal, Fast Company
- 9 Smart Ways You Can Reduce Your Content Marketing Budget, Jeff Bullas
- How Brands Integrate Content on their eCommerce Category Pages, Seer Interactive
- How to Use Snapchat: A Detailed Look Into HubSpots Snapchat Strategy, Hubspot
- Hunting for brand dollars, podcasters turn attention to measurement and attribution, Digiday
- Just How Much is Your Website REALLY Worth? A Simple Valuation Guide, Ahrefs
- LinkedIn Advertising vs Facebook – Through the Eyes of a B2C Marketer, Portent
- The FCC chief’s call for cracking down on tech companies is not only laughable, it’s the ‘height of hypocrisy’, Business Insider
The post Marketing Day: Twitter gets audio, Facebook Instant Experience ads & more appeared first on Marketing Land.
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