Marketing Day: Traffic metrics, Google’s AMP & live-streaming with Twitch

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

3 reasons why you can safely ignore your competitors’ traffic metrics
Jan 17, 2017 by Dianna Huff
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.
Keep your customers from cheating on you
Jan 17, 2017 by Digital Marketing Depot
The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map.
How digital advertising will change with today’s political climate
Jan 17, 2017 by Rebecca Lieb
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.
Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
Jan 17, 2017 by Barry Levine
AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.
3 ways to see the future with social media data
Jan 17, 2017 by John Donnelly III
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.
Why marketers should be paying attention to Twitch
Jan 16, 2017 by Chris Kerns
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.

Online Marketing News From Around The Web:

Analytics

3 Tips for Communicating With Remote Analytics Specialists, www.cmswire.com
Chief Creative Officers Should Live And Breathe Data, adexchanger.com
Facebook Measurement: The Walled Garden Is Cracking A Window, adexchanger.com
State of Digital Marketing Analytics in the Top 1000 Online Retailers Report, www.cardinalpath.com

Blogs & Blogging

Create Credible Posts Every Time: Article Research Tips, www.blogherald.com
How & Why to Add Infinite Scroll to Your WordPress Blog, www.wpexplorer.com

Business Issues

Baidu hires Microsoft executive Qi Lu as its new COO, venturebeat.com
Facebook Is Building Its First Startup Incubator in Paris, www.adweek.com
Facebook’s virtual-reality tech was not stolen, Zuckerberg testifies, www.reuters.com
Snapchat Hires Michael Lynton, the Former CEO of Sony Entertainment, as Its Board Chairman, www.martechadvisor.com

Content Marketing

10 Signs You Were Born to be a Content Marketer, www.searchenginejournal.com
5 Content Marketing Lessons from Top Digital Marketing Blogs, blog.marketo.com
Content Marketing and Sales Alignment: 5 Mutual Benefits, komarketing.com
Content Marketing May Boost Customer Lifetime Value, www.practicalecommerce.com
How to Attract Your Ideal Customer with Perfectly Positioned Content, www.copyblogger.com
How to Give Your Content Wings: We Analyzed 11,541 Viral Articles from 2016 to Uncover the Secret Formula, neilpatel.com
Native Advertising Has a Trust Issue, but It Can Be Fixed, www.marketingprofs.com
Outsourcing Content Marketing: How to Make it Work, www.copypress.com
Programmatic Delivery: The Future of Content Marketing and Promotion?, moz.com
Sales Enablement and the Role of Content, www.marketingprofs.com
Your Content History Should Live Forever, www.webinknow.com

Conversion Optimization

7 High-Converting Landing Page Examples for Your Personal Swipe File, www.jeffbullas.com
Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?, adexchanger.com
How to Boost Conversions by Letting the Customer Do Your Marketing for You, blog.crazyegg.com
How to Select Hero Images that Boost Conversions and Move Audience, blog.kissmetrics.com
Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A), conversionxl.com

Copywriting, Design & Usability

23 examples of duotones and colour filters in web design, econsultancy.com
Designing Better App Icons, www.smashingmagazine.com
How Does Price Affect the ‘User’ Experience?, www.cmswire.com

Domaining

.Com Registrations Back Over 127 Million, www.thedomains.com
Ask Yoast: security measures new domain, yoast.com

E-Commerce

How to win with online shoppers in Canada, www.internetretailer.com
Making Sense of Amazon’s Push Deeper Into Local, streetfightmag.com
Online Consignment Shops Clean Up After the Holidays, www.wsj.com
Online merchandising: The importance of showing products in context, econsultancy.com
Online shopping changes consumers’ in-store expectations, www.internetretailer.com
The Psychology of Hero Images: Hook Shoppers & Tell Your Story in 50 Milliseconds or Less, company-enterprise.myshopify.com
UK e-commerce sales grow nearly 16% in 2016, www.internetretailer.com

Email Marketing

3 Ways to Convert Email-Obsessed Customers, multichannelmerchant.com
5 Tools to Help You Get More Out of Email Marketing Campaigns, www.toprankblog.com
7 tips for mcommerce email success, www.mobilecommercedaily.com
How We Grew Our Newsletter Open Rate By 36% In One Easy Step, www.socialmediaexplorer.com
Publishers love newsletters, but grapple with the underlying tech, digiday.com

General Internet Marketing

How Digital Marketing Helps Develop & Monetize Audiences, blog.marketo.com
How to rise to the top in influencer marketing strategy, www.tune.com
Predictions for Marketing Performance in 2017, www.martechadvisor.com
Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself, www.problogger.net

Internet Marketing Industry

360pi and IBM Together Deliver Real-Time Retail Intelligence, 360pi.com
Announcing Salesforce Commerce Cloud Integration with Facebook Dynamic Ads, www.salesforce.com
AppsFlyer Raises $56 Million to Advance Marketing Measurement in the Mobile Era, Market Wired
Facebook Is Building Its First Startup Incubator in Paris, www.adweek.com
OrderGroove nabs $20M to help brands raise their Amazon game, techcrunch.com
Synthesio Acquires Bunkr: “Acquisition” Starts With “You”, www.synthesio.com

MarTech

5 ways AI can turbocharge modern marketing, venturebeat.com
The Impact of Artificial Intelligence (AI) on B2B Marketing, www.marketingprofs.com

Mobile/Local Marketing

4 mobile app predictions for 2017 — the year of the publisher, venturebeat.com
Apple App Store prices rise in UK, India and Turkey, www.bbc.com
How fashion brands are using WhatsApp, digiday.com
It’s Time to Mobilize Your Customer Engagement Strategy, www.martechadvisor.com
What Does the Future of Mobile Marketing Look Like?, www.jeffbullas.com
What experts say today about their 2016 mobile marketing predictions, www.tune.com

Social Media

Twitter latest feature prompts you to tweet your updated profile picture, TechCrunch
15 Resources to Bring Your Social Media Marketing Strategy to the Next Level, www.internetmarketingninjas.com
4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting, www.socialmediaexaminer.com
6 Pinterest Updates Marketers Need to Know from 2016, www.socialbakers.com
6 Ways Data Can Boost Your Social Media Marketing, www.adweek.com
Addressing Fake News in Germany, media.fb.com
Facebook Post Engagement: How to Get Likes, Comments & Shares, www.marketingprofs.com
How Social Media Has Evolved Over the Past 12 Years, www.convinceandconvert.com
How to Use Pinterest to Supercharge Your Social Media Presence, www.searchenginejournal.com
I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study, ahrefs.com
Making Google+ work better for you, blog.google
Why Snapchat’s New Search Bar Is A Welcome Sign For Brands, adage.com
With its IPO, Snap joins Google and Facebook as tech companies taking investors’ money and telling them to shut up, qz.com

Video

The Inside Story of Google’s Daydream, Where VR Feels Like Home, Wired
‘The market is being flooded with crap because there’s an influencer in it’: Confessions of a video producer, digiday.com
4 Video Tips to Make Yourself More Likable and Effective on Camera, www.thesaleslion.com
5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab, www.thinkwithgoogle.com
AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’, www.adweek.com
Download your Vine clips today, while you still can, www.theverge.com
Facebook looks like it’s going to stop paying publishers to make live videos, www.recode.net
How to Create Super Shareable Video Content, contentmarketinginstitute.com
Internet Users Watching More Live Video, www.emarketer.com
What Can You Do With Video?, www.adweek.com
Why Successful Marketers say Digital Video has Reached an Inflection Point, www.martechadvisor.com