Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
Feb 10, 2017 by Matt McGee
In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Feb 10, 2017 by Tony Edward
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
Feb 10, 2017 by Amy Gesenhues
The combined video views for January’s top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.
Local SEO in 2017: 5 simple ways to dominate local search
Feb 10, 2017 by Sherry Bonelli
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
Making the right martech bets [Infographic]
Feb 10, 2017 by Liam O’Connor
How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
Google releases Chrome version with the first browser support for WebVR
Feb 10, 2017 by Barry Levine
New capability means that users no longer need to download an app to view online VR.
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
Feb 10, 2017 by Barry Levine
The acquisition and new capabilities point to the importance of social ads to social management platforms.
Facebook opens itself to measurement audit, gives brands more control over video ad buys
Feb 10, 2017 by Tim Peterson
Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
Feb 10, 2017 by Barry Levine
The certification marks another step toward full data equality for online-delivered television.
Yelp Q4: earnings beat expectations, but guidance disappoints investors
Feb 10, 2017 by Greg Sterling
The company will continue to focus on growing its mobile-app user base in 2017.
What businesses need to know about the Yelp Elite program
Feb 10, 2017 by Brian Patterson
If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.
3 things you can do to stop (or at least slow) customer churn
Feb 10, 2017 by Jordan Elkind
Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
Create an RFP for your next website project with this step-by-step guide
Feb 9, 2017 by Digital Marketing Depot
From technology selection to revamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success.
See the MarTech Conference agenda now
Feb 9, 2017 by Marketing Land
MarTech returns to the San Francisco Hilton May 9–11. This year’s expanded edition features eight tracks on topics at the intersection of marketing and IT. This unique program blends advanced marketing, technology and management presentations, each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register now!

Online Marketing News From Around The Web:

Affiliate Marketing

CJ Affiliate’s User Experience (UX) Philosophy, Conversant Blog

Analytics

Three ways brands are using emotional analytics to connect with customers, Econsultancy

Blogs & Blogging

How to Raise Your Instagram Game for Your Blog, The Blog Herald

Business Issues

Q&A site Quora clamps down on anonymity – will review content before publishing, restrict actions, TechCrunch
Twitter hopes machine learning can save it from oblivion, VentureBeat

Content Marketing

Do You Have a Plan to Scale Content Creation?, Duct Tape Marketing
How Repurposing Content Can Take Your Content Strategy from Good to Great, Convince and Convert
The Downsides of Licensed Content, MarTech Advisor
Understand How Content is Influencing Buyers: A Primer on Attribution Models, Content Marketing Institute

Conversion Optimization

How to Increase Conversion Rates On Your Site in 5 Easy Steps, Small Biz Trends

Copywriting, Design & Usability

WordPress Maintenance Checks to Get Out of the Way Today, WPExplorer

Domaining

.Ceo and .best to release 1 and 2 character domains, The Domains
As expected, .Com/.Net shed 1.9 million domains last quarter, Domain Name Wire

E-Commerce

Capitalizing on the US online market from overseas, Mobile Commerce Daily
Lessons Learned from John Lewis’ Mcommerce Efforts, eMarketer
Making the most of multichannel (with data’s help), Econsultancy

Email Marketing

Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths, Movable Ink Blog

General Internet Marketing

8 Common Pitfalls of Influencer Marketing (and How to Avoid Them), CMS Wire
Alexa, Google: What Does My Brand Sound Like?, AdAge
Creative Commons’ New Search Tool is Now in Beta, Pulls CC Images from Multiple Sources, WordPress Tavern
Replace the Marketing Funnel: Dig Deeper into Customer Behavior, CMS Wire
The Future of Advertising: What Wharton learned from 200 marketing leaders, MarketingSherpa Blog
The Next Generation of Influencer Marketing, Marketo
What You and Your Brand Stand for Must Be Chrystal Clear, Compukol

Internet Marketing Industry

MSN Partners with VigLink to Unlock a New Global Revenue Stream, VigLink
Announcing CrowdTangle’s Partnership with Reddit, Facebook Media
Taptica Named Top 20 Mobile Ad Network for ROI, Taptica Blog
TEN: The Enthusiast Network and Tubular Labs Announce Partnership, Business Wire

MarTech

How brands can use blockchain tech to prove they have integrity, VentureBeat

Mobile/Local Marketing

7 Mobile Trends for Business in 2017, The Hub
Messaging is missing from luxury brand’s social strategies, Mobile Commerce Daily
WhatsApp now using a two-step verification process, Phone Arena

Reputation Management

Which Is More Important: Technical SEO or Reputation Management?, Search Engine Guide

Social Media

#LoveHappens on Twitter, Twitter
10 Things You Need to Do When Getting Started on Instagram, Constant Contact Blogs
11 Reasons Your Facebook Ads Aren’t Connecting with Consumers, Search Engine Journal
4 Social Media Resolutions for Small Businesses, Adweek
Are Your Facebook and Instagram Friends Inspiring Your Fast-Food Choices?, Adweek
Engineering Shop the Look on Pinterest, Pinterest Engineering
Facebook can now replace your weather app, TechCrunch
Facebook Pixel Adoption: The Ultimate Transition Guide, The AdStage Blog
Facebook: We’re not a news outlet. Researchers: Yes, you are, VentureBeat
For Twitter, a High-Impact Conundrum, eMarketer
How to Get to Know Your Digital Neighborhood on Social, Simply Measured
Instagram Stories: How to Create Engaging Stories, Social Media Examiner
Snapchat pushes original, unscripted Shows with new A+E Networks deal, TechCrunch
The 10 Biggest Twitter Statistics Every Marketer Must Know, MediaKix
The 10 Most Social Media Minded CEOs, Conversocial
The Importance of the Facebook Pixel, Jon Loomer Digital

Video

How to Dramatically Increase Views on Embedded Website Videos with One Simple Trick, The Sales Lion
How US Brands Can Tap Into China’s Live Streaming Explosion, eMarketer
Periscope iOS Update Adds Groups Tab to User Profiles, More, Adweek
What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention, Adweek

From our sponsors: Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself