Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SEO is not dead; it’s just a shape-shifter
Oct 20, 2016 by Stephan Spencer
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.
Connect audience insight to your SEO strategy
Oct 20, 2016 by Chris Liversidge
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row
Oct 20, 2016 by Amy Gesenhues
Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.
10 skills genius online marketers have
Oct 20, 2016 by Jayson DeMers
Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
IAB releases schema standard for dynamic content ads
Oct 20, 2016 by Ginny Marvin
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
Research: location a primary buying consideration for 43 percent of consumers
Oct 20, 2016 by Greg Sterling
Survey identifies “primary” and “secondary” consumer purchase considerations.
Kontakt.io launches first beacon-only physical showroom
Oct 20, 2016 by Barry Levine
The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.
5 fundamentals of digital advertising every marketer should know
Oct 20, 2016 by Patrick Armitage
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
Which came first, the mobile app or the audience?
Oct 20, 2016 by Rob Rasko
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
Oct 20, 2016 by Greg Finn
A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.
Pinterest announces Pin Collective, connecting businesses with content creators
Oct 20, 2016 by Tamar Weinberg
Pinterest’s Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win-win.
True marketing automation is predicting a customer’s next move, not reacting to a moment
Oct 19, 2016 by Digital Marketing Depot
Learn how to make data the core competence of your marketing department.

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Marketing for Advertisers LinkedIn Video Course Is Out, www.amnavigator.com

Analytics

Adobe Updates Analysis Workspace to Improve Analytic Visualizations, www.cmswire.com
The five fundamentals of data-driven marketing, econsultancy.com

Blogs & Blogging

What To Do When You Start Blogging With Zero Backlinks, www.searchenginepeople.com
Why Social Sharing Buttons Might Not Be Needed on Your Blog, dannybrown.me

Business Issues

Apple Wants to Get Inside Your House Before You Buy It, www.bloomberg.com
LinkedIn says hacking suspect is tied to breach that stole 117M passwords, arstechnica.com

Content Marketing

How to Engage Your Customers in Creating User-Generated Content, www.convinceandconvert.com
How to Turn Research Into 27+ Content Pieces, contentmarketinginstitute.com
The Importance of Storytelling in Content Marketing, www.toprankblog.com
Video Is Increasingly Important in Content Marketing, www.adweek.com
What Does A Trustworthy News Article Really Look Like? 16 Pro Tips, blog.crazyegg.com

Conversion Optimization

10 Reasons Your Site Is Preventing Conversions Right Now, www.wordstream.com
How Are Brands Hoping to Boost Conversions?, www.emarketer.com
How to Operationalize Your Customer Journey Map, www.marketingprofs.com
How You Count Conversions Matters: Advocating for Transparency, www.martechadvisor.com
So You Want to Create Content That Actually Converts?, www.komarketingassociates.com

Copywriting, Design & Usability

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors, www.jeffbullas.com
Designing For B2B Vs. B2C Websites, usabilitygeek.com
How to Brand Your Company Through Your Copy, www.marketingwords.com
Icons As Part Of A Great User Experience, www.smashingmagazine.com

Domaining

.Blog Gets Almost 950 Domain Registrations In The Sunrise Period, www.thedomains.com
Will more registrars stop supporting certain new gtlds?, www.thedomains.com

E-Commerce

Combining Abandoned Cart Messaging and Product Recommendations, blog.mailchimp.com
Cross-Border Ecommerce Booms in China, multichannelmerchant.com
EBay continues shift to “Amazon-esque” business, techcrunch.com
EBay’s ‘unspectacular quarter’ causes shares to drop 8%, www.retaildive.com
How e-retailers can set themselves apart from Amazon, www.internetretailer.com
Prepare now to handle peak holiday online volume, www.internetretailer.com
The top four e-commerce elements to A/B test, www.internetretailer.com

Email Marketing

7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize, unbounce.com
Email Marketing Is Alive and Well, www.copypress.com
The Dos and Don’ts of Email Delivery, www.verticalresponse.com
The Role of Email Marketing in 2017 : A Conversation with the CMO of MailChimp, www.socialmediaexplorer.com

General Internet Marketing

4 Ways Influencers can Turbocharge Your Marketing, blog.marketo.com
CMOs Are Daring Each Other to Foster the Next Generation of Marketing Talent, www.adweek.com
Gary Vaynerchuk Implores Industry to Wake Up, adage.com
Is Influencer Marketing the Future of Marketing?, www.martechadvisor.com
Top Marketers Tackle Bias for ROI Gain, venturebeat.com
Turn your online customer into a brand ambassador, yoast.com

Internet Marketing Industry

AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform, Market Wired
Hootsuite Surpasses 15 Million Users, Hosts World’s Largest Online Social Media Conference, for Free, hootsuite.com

MarTech

10 Technology Trends That Will Drive Your Digital Business in 2017, www.cmswire.com
5 Marketing Technology Tips to Help SMBs Plan for the Future, www.cmswire.com
Building Blocks: Reid Genauer, CMO at Magisto Talks Marketing Tech, www.martechadvisor.com
Q3 Investscape: Martech Sails Slow Yet Steady Through July-August-September with $2834.6 Million in Funding, www.martechadvisor.com
The good, the bad and the bro-bots of ad tech, digiday.com
The Story About AI In Ad Tech Is Mostly Fiction, adexchanger.com

Mobile/Local Marketing

3 Ways to Improve Map Visualisations on Mobile, www.distilled.net
4 bases to cover on mobile surveys, www.mobilecommercedaily.com
Here We Grow: Four Tips to Scale Localized Marketing, www.marketingprofs.com
How Location Data Influences Consumer Buying Decisions, streetfightmag.com
Mobile Display Is The Future…Know Your Ad Types, www.ppchero.com
On Mobile, Interstitials Get Attention, but Few Second Looks, www.emarketer.com
The state of UK mobile ad spend in 5 charts, digiday.com

Other Items

Shutterstock Officially Launches Editor With Four New Features to Make Design Easier for Small Business Owners, smallbiztrends.com

Reputation Management

12 Ways to Increase Revenue by Ensuring Visitors Trust your Site, www.searchenginejournal.com
How To Make Your Brand “Likable” and Win More Revenue, conversionxl.com

Social Media

‘They have the advantage’: What Snapchat’s new deal means for media, digiday.com
11 Ways to Grow Your Snapchat Following, www.socialmediaexaminer.com
Add Products to Facebook Dynamic Ads via URL, www.adweek.com
Facebook ads pay off for retailers in Q3, www.internetretailer.com
Hyperpartisan Facebook Pages Are Publishing False And Misleading Information At An Alarming Rate, www.buzzfeed.com
Instagram Stories get mixed reviews from marketers, digiday.com
Snapchat Is Changing Its Revenue Model, adexchanger.com
The Benefits of Facebook’s Preferred Audience Tool, simplymeasured.com

Video

Bringing 360 Videos and Photos into Instant Articles, media.fb.com
Live Video is King: How To Use It Without Going Broke, www.ducttapemarketing.com
Meet the YouTube Directors App Newest Template: Elections, www.blog.google
Subaru Partners With BuzzFeed on Facebook Live Videos, adage.com

From our sponsors: Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective