Marketing Day: Super Bowl ads, Adobe Marketing Cloud updates & more

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to build links without creating content: 5 examples
Jan 18, 2017 by Andrew Dennis
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
Three concepts to help you hit this year’s targets
Jan 18, 2017 by Jose Cebrian
Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
Methbot: The beginning of the end for digital ad fraud
Jan 18, 2017 by Alex Bornyakov
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
Mind the store: Using AdWords to drive offline sales
Jan 18, 2017 by Matt Lawson
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light earn 3 spots
Jan 18, 2017 by Amy Gesenhues
With Budweiser at No. 1 and No. 4 and Bud Light at No. 8, the beverage company was the only advertiser to have multiple appearances in the top 10 list.
MarTech Landscape: What is RTIM?
Jan 18, 2017 by Barry Levine
Real-Time Interaction Management describes the central goal of digital marketing.
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
Jan 18, 2017 by Barry Levine
The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Jan 18, 2017 by Bridget Roman
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition.
Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
Jan 18, 2017 by Amy Gesenhues
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Jan 18, 2017 by Travis Wright
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships — and why he decided to start over.
6 best practices for building a developer community
Jan 18, 2017 by Josh Aberant
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.
Instagram accounted for 70% of GQ’s social revenue last year
Jan 18, 2017 by Tim Peterson
GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.
TripAdvisor adds new enhanced listings features for hotels, restaurants
Jan 18, 2017 by Greg Sterling
“Business Advantage” and “Premium for Restaurants” programs designed to boost subscription revenues.
Create new possibilities for your SEO & SEM campaigns
Jan 17, 2017 by Marketing Land
2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensions and voice search, the complexity of managing SEO and SEM has become more complex than ever.

Online Marketing News From Around The Web:

Analytics

62% of businesses have no data analytics strategy: report, econsultancy.com
Search & Big Data Analytics in 2017: 5 Hot Topics, www.cmswire.com

Blogs & Blogging

5 Ridiculous SEO Myths Every Blogger Should Ignore, www.problogger.net
5 Ways to Work on Your Blogging Strategy No Matter Where You Are, www.blogherald.com
Everything You Need to Know about Web Hosting for Your Blog, www.blogherald.com
How to Get Traction with Your New Blog, www.problogger.net
Merging Two Blogs: Strategies for Content Success, contentmarketinginstitute.com
Passive Monetization Is Dead. There Is A New Way To Make Money Blogging, www.jeffbullas.com
Practical Tools for Finding Courage and Revealing Your True Voice, www.copyblogger.com

Business Issues

Facebook agreed to pay a lot more for Oculus than we realized; here’s why, techcrunch.com
Google acquires Fabric developer platform and team from Twitter, techcrunch.com
Nearly all of Snapchat’s software developers in London used to work for Amazon, www.businessinsider.com

Content Marketing

12 evergreen resources for content managers, econsultancy.com
How a Female-Focused Branded Content Studio Connects With Its Audience, www.adweek.com
Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?, blog.kissmetrics.com

Conversion Optimization

Design & UX Trends to Boost Conversions in 2017, unbounce.com
Lack of resources and budget still the main barriers to CRO, econsultancy.com

Copywriting, Design & Usability

Ad Copy Testing – Should We Do It at All?, 3qdigital.com
More Than Just Pretty: How Imagery Drives User Experience, www.smashingmagazine.com
Mozilla unveils new logo, font, and design, venturebeat.com

Domaining

Domain development success story: From expired domain to $22,000, but…, domainnamewire.com
How brands use domains beyond dot-com to attract shoppers, www.internetretailer.com

E-Commerce

6 tips for maintaining sales during the post-holiday lull, www.internetretailer.com
Amazon captures a third of online visits by holiday shoppers, www.internetretailer.com
These Blunders Can Kill Your Ecommerce Conversion Rates, www.searchenginepeople.com
What to Do When You Decide to Sell on Amazon, multichannelmerchant.com

Email Marketing

How to Improve Email Open Rates, multichannelmerchant.com
Let’s Get Personal: Segmentation & Personalization, www.verticalresponse.com
Understanding Email and Data Appends, for Marketing, www.practicalecommerce.com
White Label Email FAQ, www.reachmail.net

General Internet Marketing

20 Bits of Marketing Jargon, And What They Mean, www.portent.com
Five Things You Don’t Know About Influencer Marketing, www.emarketer.com
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition, contently.com
What Is Influencer Marketing?, simplymeasured.com

Internet Marketing Industry

CDP Institute: Customer Data Platform Industry to Reach $1 Billion by 2019, www.cdpinstitute.org
LinkedIn Certified Marketing Partners, business.linkedin.com
Proof Raises More Than $2 Million to Deliver Business Impact Analytics for Marketing and Communications, finance.yahoo.com

MarTech

For Telecoms, the Ad Tech Opportunity Is Massive, www.emarketer.com
MarTech: Top 100 Influencers and Brands, www.onalytica.com
Private Equity Group Acquires Ad Tech Firm Ad-Juster, MediaPost
What is Marketing Automation?, blog.crazyegg.com

Mobile/Local Marketing

Microsoft’s LinkedIn open-sources Bluepill for testing iOS apps, venturebeat.com
Report: Shoppers expect more from mobile in store, www.retaildive.com

Reputation Management

How Much Does a Little Bad Buzz Affect a Brand’s Perception? A Lot, It Turns Out, www.adweek.com

Social Media

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing, smallbiztrends.com
5 Ways to Create an Authentic Social Presence, simplymeasured.com
6 Steps to a Successful Social Influencer Marketing Campaign, www.socialmediaexaminer.com
9 Social Media Goals You Can Set for Your Business (and How to Track Them), blog.bufferapp.com
Facebook Audience Segmentation by LTV for Supercharged ROI, 3qdigital.com
Facebook replaces its old inbox with the web version of Messenger, techcrunch.com
Facebook’s New Dynamic Ads Update Steps Up the Remarketing Game, authoritylabs.com
Five Charts Showing Where Social Publishing Is Going In 2017, www.newswhip.com
Here’s What Marketers Can Expect From Pinterest in 2017, www.adweek.com
How to Market Through A Brand Facebook Group, www.searchenginejournal.com
Introducing ad groups for more control over your Pinterest campaigns, business.pinterest.com
Making Small Social Media Profile Tweaks for Huge Results, www.compukol.com
Social Media Storytelling: Tools & Features to Use In 2017, outspokenmedia.com
Survey Finds US Teens Upped Daily Facebook Usage in 2016, www.emarketer.com
Twitter is phasing out the “Buy” button, will continue to offer donations, techcrunch.com
Why Brands Should Include Social Video in Their Super Bowl Ad Spend, www.adweek.com

Video

A virtual trek through Petra with Google Cardboard , https://blog.google/products/maps
Branded Social Video: 46% of Consumers Confirm They Made a Purchase After Watching, tubularinsights.com
Facebook May Be Pulling Back On Live; The New York Times Releases 2020 Group Report, adexchanger.com
Google Image Search Starts Playing YouTube Videos, googlesystem.blogspot.com
How to Tell When Live Video is Right for Your Company, blog.epicosity.com
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy, adexchanger.com
Snapchat Is Now Pitching Brands on Sequential Video Ads, www.adweek.com
Thanks for Another Incredible Year – Here’s to an exciting 2017!, youtube-creators.googleblog.com
The Live Blog: January 18, 2017, media.fb.com
The YouTube Advertising Guide, blog.crazyegg.com
Vimeo rolls out tools that let reviewers provide time-coded feedback and notes on individual frames, venturebeat.com
What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera, www.adweek.com
Why Beacons and Virtual Reality Should Be Part of Every Marketer’s Toolbox, www.cmswire.com
YouTube adds new in-app messaging feature on iOS and Android in Canada, techcrunch.com