Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What link builders really want you to know
Jun 21, 2017 by Julie Joyce
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
Snapchat’s Snap Map plots Stories by location but not ads (yet)
Jun 21, 2017 by Tim Peterson
Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
Advanced testing: What 4,000 A/B tests can teach you
Jun 21, 2017 by Jason Puckett
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
The new marketing mandate: Learn fast
Jun 21, 2017 by Justin Dunham
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Report: 14 marketing automation vendors profiled — updated for 2017
Jun 21, 2017 by Digital Marketing Depot
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified leads, a multi-channel view of prospect behavior, and better alignment of sales and marketing goals.
Everyone says they offer AI. Here’s how to assess those claims.
Jun 21, 2017 by Barry Levine
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires.
Amazon’s new Prime Wardrobe program is another swing at traditional retailers
Jun 21, 2017 by Amy Gesenhues
Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase.
Stackla adds a Co-Pilot to recommend which user content should be published
Jun 21, 2017 by Barry Levine
The machine learning-based tool also suggests the best audience segments for engagement with that content.
D’oh! Three common content promotion mistakes
Jun 21, 2017 by Andrea Lehr
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Jun 21, 2017 by Ginny Marvin
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.
Google’s job listings search is now open to all job search sites & developers
Jun 21, 2017 by Barry Schwartz
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
Tobii Pro now invisibly tracks users’ eyes in VR
Jun 21, 2017 by Barry Levine
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
Markerly offers white-labeled influencer network
Jun 21, 2017 by Barry Levine
The cloud-based “build-your-own-network” service can be populated with an agency’s or brand’s influencers, or Markerly can provide theirs.

Online Marketing News From Around The Web:

Analytics

Facebook Ads and Metrics: New Research for Marketers, Social Media Examiner
How to Avoid Misleading Marketing Measurement, Web Ink Now

Blogs & Blogging

How to Make Casual Readers Loyal Customers, CopyPressed

Content Marketing

2017 Mid-Year Content Marketing Checkup, Content Marketing Institute
Building an Evergreen Machine: How to Write Evergreen Content, Distilled
How to Hire and Retain the Best Content Marketing Talent, MarTech Advisor
New Research Reveals What Makes Great, Shareable Content, Convince and Convert
The Most Effective Paid Channels for Content Distribution, MarketingProfs

Conversion Optimization

Homepages vs Landing Pages: Where to Drive Paid Traffic, Kiss Metrics
How to Increase Conversions: 10 Tips to See Positive Results, Marketo
Need More Conversions? Review Your Calls to Action, Practical Ecommerce

Copywriting, Design & Usability

Advertising And UX: A Complex Relationship, Usability Geek
Headless, But Not Brainless Web CMS, CMS Wire
How to Write Faster and Better: 12 Productivity Hacks, MarketingProfs
The Grid AI-Powered Website Builder Doesn’t Check Enough Boxes, CMS Wire

E-Commerce

Amazon will start selling Nike shoes directly for the first time, The Verge
Bridging the Online-Offline Personalization Gap, Multichannel Merchant
Combating the 5 Reasons Shoppers Don’t Contribute User-Generated Content, Multichannel Merchant
eBay Launches Price Match Guarantee on More Than 50,000 Items, eBay Inc.
Pros and Cons of Selling on Amazon Business, Practical Ecommerce
Study: Personalization should be priority in e-commerce upgrades, Retail Dive
Walmart Asks Partners and Suppliers to Get off Amazon Web Services, Multichannel Merchant

Email Marketing

50 unique ideas for your next email, VerticalResponse
How The Leading Hotels of the World Drastically Improved Email Production, Movable Ink Blog

General Internet Marketing

6 Ways to Build Blockbuster-worthy Marketing Personas, Portent
9 key stats about the current state of marketing, My Emma
Brand Tracking: How to Fix Outdated or Broken Programs, MarketingProfs
Examining The FTC’s 90 Letters To Celebs, Brands, Influencers, MediaKix
How Automated Marketing Is Helping Authors Generate Sales, Overit Blog
How to Incorporate Millennials Into Your Brand Ambassador Program, Mack Collier

Internet Marketing Industry

Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers, PR Newswire
CallRail Launches Keyword Spotting Technology within CallScribe, PR Web

MarTech

Deloitte’s Marketing Chief on Reimagining Your Business Model as Technology Transforms the Industry, Adweek
Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence, eMarketer

Mobile/Local Marketing

Fascinating Mobile Apps Tactics That Can Help Your Business Grow, Small Biz Trends
Google Glass gets its first update in nearly three years, The Verge
How location based marketers look to the past to predict the future, Digiday
Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads, Adweek
Smartphone camera’s marketing potential comes into focus, Mobile Marketer
Study: Cost of mobile customer acquisition shrinks, Mobile Marketer
Why Pinterest Wants You to Spend Less Time on Your Phone, Adweek

Social Media

4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble, Adweek
5 Quick Hacks To Radically Improve Your Social Media Design, Jeff Bullas
How to Use Hashtags to Increase Your Online Presence, Crazy Egg
How to Win Over Sports Fans with Social Media Activations, MarTech Advisor
What Social Marketers Can Learn from David Ogilvy, Simply Measured
What You Need to Know About Instagram’s New ‘Paid Partnership’ Feature, Top Rank Marketing Blog

Video

64 Percent of Consumers Purchase After Watching Branded Social Video Content, Tubular Insights
Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?, Adweek
The Live Blog: June 19, 2017, Facebook Media
Twitter to let streaming video stars collect money from fans, Reuters
YouTube’s New L.A. Studio Will Help Creators Crank Out VR Videos, Adweek

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