Marketing Day: Snapchat videos, IAB’s ad report & top 10 YouTube video ads

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat: We can prove people watch mobile videos *with* sound
Jun 9, 2016 by Tim Peterson
Snapchat’s claim that two-thirds of its videos are watched with sound counters Facebook’s efforts to convince brands mobile video isn’t audio-friendly.
Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
Jun 9, 2016 by Amy Gesenhues
The Walker Sands Future of Retail report found nearly a third of all consumers now shop online at least once a week.
IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY
Jun 9, 2016 by Ginny Marvin
The jump marks the biggest Q1 year-over-year increase in four years.
10 ways to get ready for the new AdWords
Jun 9, 2016 by Frederick Vallaeys
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
5 contemporary strategies that help improve your rankings
Jun 9, 2016 by Pratik Dholakiya
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
Two tried and true methods to make social media impact SEO
Jun 9, 2016 by Dan Bagby
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
Top 10 YouTube ads in May: Knorr’s #LoveAtFirstTaste wins top spot with 33M views
Jun 9, 2016 by Amy Gesenhues
Last month’s 10 most popular ads generated 60.8 million combined views, nearly doubling the number of views earned in April.
Modern marketing is in need of an anti-channel mindset
Jun 9, 2016 by Mayur Gupta
Don’t get sucked in by “channel obsession.” Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience.
Lithium launches Reach, a Klout-informed social content marketing tool
Jun 9, 2016 by Barry Levine
The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
How to boost your conversion rate without changing your web content
Jun 9, 2016 by Jeremy Smith
How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies.
Google Analytics begins breaking out iOS traffic by model (when it can)
Jun 8, 2016 by Matt McGee
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report.
Improve the customer experience by understanding customer-managed journeys
Jun 8, 2016 by Digital Marketing Depot
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
Google Maps brings faster, smoother scrolling to Street View
Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
Broad match: What is it good for?
What is quality content?
Do you have the right local SEO tools for the job?
Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher
Apple gets into the SEM business with paid-search for app developers

Online Marketing News From Around The Web:

Analytics

Analytics nightmare: 82 percent of mobile sharing is done through dark social, digiday.com
Why Marketers Need to Rethink Measurement to Drive Growth, adage.com

Blogs & Blogging

12 Blog Monetization Strategies Used To Make $124,074, www.jeffbullas.com
Image Tools You Can Use to Help Your Blog Look its Best, www.problogger.net
WordPress.org Vs. WordPress.com Infographic: How To Choose The Right Platform For You, blog.crazyegg.com

Business Issues

‘Nest is not for sale,’ new CEO tells employees, www.theverge.com
Facebook hires CollegeHumor’s Ricky Van Veen to make its giant video business even bigger, www.recode.net
Google co-founder Larry Page is secretly building flying cars, www.theverge.com
Report: Bids for Yahoo core business exceed $5 billion, www.usatoday.com
Russian watchdog says not discussing settlement with Google yet, Reuters
Twitter Promotes Ross Hoffman to VP, Global Media, www.adweek.com

Content Marketing

5 Instant Content Creation Tips, www.searchenginepeople.com
Boring Content Conclusively Linked to Migraines & Irreversible Apathy, www.cmswire.com
Content Marketing Steps to Enlightenment, www.martechadvisor.com
How Has Content Marketing Valuation Matured?, www.komarketingassociates.com
How to Fuel Content With Dark Social, adage.com
Lee Odden Q&A: Storytelling, Engagement, and Beating the Status Quo, www.toprankblog.com
What Happens When Content Personalization Meets the B2B Funnel, www.convinceandconvert.com
What’s the Content of the Selfie Generation?, www.adweek.com

Conversion Optimization

Why Gated Content and Lead Forms Are Killing Sales, www.convinceandconvert.com

Copywriting, Design & Usability

6 UX Design Trends To Follow In 2016, usabilitygeek.com
Contextual Web trumps responsive design for mobile-first experiences: Forrester Research, www.mobilecommercedaily.com
How to run successful website load tests, www.internetretailer.com
Tag, You’re Not It: How AI Improves Website CX, www.cmswire.com

E-Commerce

74 Percent of Small Business Websites Have No eCommerce, smallbiztrends.com
Amazon Payments: Pros, Cons for Ecommerce Merchants, www.practicalecommerce.com
AmazonFresh launches grocery deliveries in London, techcrunch.com
How to maximize online sales for Father’s Day, www.internetretailer.com
Low ratings are better than no ratings on Amazon, www.internetretailer.com
The Brave New World of Omni-Channel Marketing, thedma.org
Why good online retailers are also good editors, www.internetretailer.com

Email Marketing

5 Ways Marketers Need to Segment Email Lists for Growth, blog.adstage.io

General Internet Marketing

Call it Online, Call it Offline, It’s All Just Marketing, www.cmswire.com
Fueled By Social and Web, Marketing Sees Largest Growth in Five Years, thedma.org
How Your Marketing Smarts Can Solve Company Problems, www.silverpop.com
Influencer marketing is becoming a joke: What can brands do about it?, econsultancy.com
What Trends Are Marketers Trying This Year?, www.emarketer.com

Internet Marketing Industry

Cedato Rolls Out Open Video API for Customizable Native Video Experiences, PR Web
Content.ad Expands Executive Team and Account Services Group to Meet Dramatic Publisher and Advertiser Growth, www.prweb.com
Leading Brands Select CloudCraze for B2B Commerce on Salesforce, www.cloudcraze.com
Opera Mediaworks and Immersion Drive Innovation for Brands With Touch Technology in Mobile Advertising, Business Wire

Mobile/Local Marketing

4 Things to Remember When Designing Continuous Apps, www.cmswire.com
App Store Subscription Uncertainty, daringfireball.net
Introducing Nearby: A new way to discover the things around you, android.googleblog.com
The telling stats behind global mobile disruption, venturebeat.com
The winners and losers of Apple’s App Store updates, digiday.com

Social Media

5 Tips for Cracking the Social Marketing Code, simplymeasured.com
6 Video Tools to Ignite Your Social Marketing, www.socialmediaexaminer.com
Can You Recover From A Facebook Rant Gone Viral?, www.blogherald.com
Creating a Social Media Content Calendar an Interview with James from Zaapt.com, www.thesaleslion.com
Driving More Action with Your Ads, blog.business.instagram.com
Everyone Really Needs to Stop Freaking Out About the New Instagram Algorithm, www.marketingprofs.com
Facebook is testing social commerce payments in Southeast Asia, TechCrunch
Facebook Testing Ability for Users to Post to News Feed But Not Timeline, www.adweek.com
How to Stand Out on LinkedIn With Visual Content, blogs.constantcontact.com
In defense of Facebook algorithms and programmable news, digiday.com
Instagram and Facebook Together Drive Greater Efficiency, www.martechadvisor.com
Introducing 360 Photos on Facebook, media.fb.com
Passwords for 32M Twitter accounts may have been hacked and leaked, TechCrunch
Publishers test Snapchat’s tolerance for branded content, digiday.com
Social Commerce: What It Is, What It Isn’t and Why You Should Care, conversionxl.com
The 10 Golden Rules Successful Social Media Managers Live By, blog.bufferapp.com
The Clear-Cut Guide to Social Media Engagement, www.ducttapemarketing.com
This Snapchat Geofilter Is Fighting Unsafe Drug Use, www.convinceandconvert.com
Twitter updates Fabric mobile app with new usage metrics: DAU, MAU, and retention, venturebeat.com
Twitter vs. Snapchat: Which Has the Better Future?, www.adweek.com
What B2B Marketers Can Learn From B2C Success on Instagram, www.cmswire.com
Which Social Media Networks Should My Business Invest In?, www.bruceclay.com

Video

‘A smoke-and-mirrors model’: Why YouTube networks feel forced to change, digiday.com
6 Critical Reasons to Do More Video, www.socialmediaexplorer.com
How B2B Businesses Get Long-Tail Value From YouTube, www.reelseo.com
Six months in: What the BBC has learned using Facebook Live, digiday.com
The future of video is vertical, texted & emotional, econsultancy.com
YouTube launches Smart Offline feature in India to schedule video downloads during cheaper off-peak hours, venturebeat.com

From our sponsors: Marketing Day: Snapchat videos, IAB’s ad report & top 10 YouTube video ads