Marketing Day: Snapchat to reach $1B, Super Bowl 50 ad campaign results & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How you can better communicate PPC industry updates to clients
Sep 6, 2016 by Matt Umbro
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
Is SEO right for your business?
Sep 6, 2016 by Marcus Miller
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
Sep 6, 2016 by Barry Levine
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
Don’t get duped by duplicate content: 8 quick checks for every SEO
Sep 6, 2016 by Stephanie LeVonne
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
Amp up your skills with an SEO or SEM workshop
Sep 6, 2016 by Marketing Land
Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City.
eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
Sep 6, 2016 by Greg Sterling
Discover Ads are generating 43 percent of Snapchat’s revenue today.
Report: 32 percent of global page views now impacted by ad blocking
Sep 6, 2016 by Greg Sterling
Mobile traffic sees 3X the ad blocking rate of the desktop according to Blockmetry.
5 email marketing sound bites (and the deeper meaning behind them)
Sep 6, 2016 by Chad White
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them.
Can digital kill the television star?
Sep 6, 2016 by James Green
As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people’s changing viewing habits.
Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
Sep 6, 2016 by Amy Gesenhues
Aiming to lift brand awareness, three Super Bowl 50 advertisers share how their campaigns performed in the months following game day.
How a Google Analytics change may be skewing your view of SEO’s value
Sep 5, 2016 by Janet Driscoll Miller
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
SEO request for proposal (RFP) questions: what to expect
Sep 5, 2016 by Clay Cazier
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
The dust has settled on AdWords expanded text ads. What now?
Sep 5, 2016 by Jason Puckett
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
Report: More than two-thirds of digital media time now mobile, apps 50 percent
Sep 5, 2016 by Greg Sterling
The desktop commands just 32 percent of our digital attention.
5 steps to optimize the back end of your sales funnel
Sep 5, 2016 by Daniel Faggella
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.
MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
Sep 2, 2016 by Barry Levine
Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Sep 2, 2016 by Digital Marketing Depot
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
Google testing mobile Shop the Look ads for apparel & home products
Google: Friday’s update was not due to the Penguin algorithm
Is Google filtering your business in the local search results?
Local SEO in 2017 and beyond: managed strategy vs. automation
Don’t get duped by duplicate content: 8 quick checks for every SEO
Labor Day Google doodle marks holiday honoring the American workforce

Online Marketing News From Around The Web:

Analytics

The emerging Darwinian approach to analytics and augmented intelligence, techcrunch.com

Blogs & Blogging

25 Blog Post Templates To Make Blogging Faster, www.searchenginepeople.com
3 Types of Sticky Content Bloggers Should Be Using, www.blogherald.com
4 Comment Moderation Tools for Bloggers, www.socialmediaexaminer.com
5 tips to find inspiration for your blog, yoast.com
How ‘Microbloggers’ Leverage Their Influence Through Social Media Savvy, www.adweek.com
How I Turned One Blog Post Into a 7-Figure Business (And How You Can Capitalize on Going Viral), www.problogger.net
How to Grow Your Blog by Interviewing Influencers, www.problogger.net

Business Issues

Amazon lands one of eBay’s top AI execs, www.retaildive.com
GoDaddy acquires Serbia’s ManageWP, a multi-site WordPress management tool, venturebeat.com
Joanna Coles Leaves Cosmo to Become Hearst’s Chief Content Officer, www.adweek.com
Twitter is reportedly considering selling itself, qz.com

Content Marketing

37+ Tips and Tools for Picture-Perfect Visual Content, contentmarketinginstitute.com
6 Deadly Sins That Can Kill Your Content Strategy, www.searchenginepeople.com
6 Times Less Was More in Content Marketing, contentmarketinginstitute.com
How Content Strategy Strengthens Your Customer Relationships, www.cmswire.com
Must-Have Checklist to Creating Valuable Content, contentmarketinginstitute.com
Understanding Content Marketing, www.copypress.com

Conversion Optimization

Customer Accounts Can Boost Conversions, www.practicalecommerce.com
What Conversion Experts Wished You Knew About Optimization, company-enterprise.myshopify.com

Copywriting, Design & Usability

10 DIY Website Builders for Small Businesses, www.practicalecommerce.com
How Online Forms Can Anchor Your Business, www.marketingprofs.com
How to Improve Your WordPress Website’s Usability, www.wpexplorer.com
Seven examples of motivational copywriting from fitness brands, econsultancy.com
Speed Is Best Measure of Customer Experience, www.cmswire.com
The 8 Skills Every Great Online Writer Has to Have, www.searchenginejournal.com
The Building Blocks Of Progressive Web Apps, www.smashingmagazine.com
What’s next for UX?, www.internetretailer.com

Domaining

First dot-brand gTLD to go generic after TLS deal, domainincite.com
The Number of .Com Domains Pass 128 Million For 1st Time According To Verisign, www.thedomains.com
US confirms no .com price hikes before 2024, domainincite.com

E-Commerce

Will Amazon Kill FedEx?, Bloomberg
Amazon exempting existing sellers from new brand gating fees, www.retaildive.com
Australian e-retailers brace for a golden age in China, www.internetretailer.com
E-commerce Giveaway Fail: A “Case Study” with Lots of Fun Lessons, www.smallbusinessideasblog.com
How Amazon priced deals on Prime Day 2016, www.internetretailer.com
Understanding 4 Database Types, for Ecommerce, www.practicalecommerce.com

Email Marketing

Create Birthday Emails That Engage Your Subscribers, www.verticalresponse.com
Proven Secrets to Email Campaigns That Convert, smallbiztrends.com

General Internet Marketing

Forget Your Ps; Mind the Four Ms of Marketing, adage.com
What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between, www.adweek.com
What Keeps a CMO Up at Night, www.marketingprofs.com

MarTech

Ad Tech And Building Trust: Lessons From Fin Tech, adexchanger.com

Mobile/Local Marketing

5 Awesome Ways to Optimize Your Landing Page for Mobile, www.semrush.com
Can partnering with augmented reality apps boost in-store traffic?, www.mobilecommercedaily.com
Everything marketers need to know about rich push notifications in iOS 10, venturebeat.com
Evolving App Store Business Models, david-smith.org
Gen Y more receptive to mobile marketing than Gen Z, www.mobilecommercedaily.com
How Marketers can Effectively Sustain in an API Landscape, www.martechadvisor.com
Mobile App Strategies Boost Revenues for Small Business Owners, smallbiztrends.com
Mobile commerce wars: Apps versus mobile web, venturebeat.com

Social Media

4 ways to influence social influencers, www.internetretailer.com
4 Ways to Reach Business Prospects With Facebook Ads, www.socialmediaexaminer.com
5 Ways To Make Social Media A Part of Everyday Marketing Strategy, www.komarketingassociates.com
Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?, www.adweek.com
Facebook Wants You to Know “What Friends Are Talking About”, www.adweek.com
Facebook’s “Trending” Feature Exhibits Flaws Under New Algorithm, www.wsj.com
Facebook’s Key to Conquering the World: Beating the Ad Blockers, www.adweek.com
How Facebook News Feed Works, techcrunch.com
How to Be Memorable and Drive Results During a Twitter Chat, www.convinceandconvert.com
How to make your brand friend-worthy — the social imperative, venturebeat.com
How to Use Social Media for a Product Launch, simplymeasured.com
Instagram is killing photo maps, mashable.com
The Large Untapped Opportunity With Pinterest, www.adweek.com
Three innovative examples of Instagram UX hacks, econsultancy.com
What Share of Their Budgets Are CMOs Allocating to Social Media?, www.marketingprofs.com

Video

Are online advertisers wising up about content quality?, econsultancy.com
Five Elements on Why Businesses Must Prioritize Creation of Video Content, www.martechadvisor.com
Four things marketers should know about VR, digiday.com
The Unexpected Benefits For Publishers When Adding Video, adexchanger.com
Watch Video on Your Phone the Right Way: Vertically, www.wsj.com
What Video Ad Length Is Best on Facebook?, www.emarketer.com

From our sponsors: Marketing Day: Snapchat to reach $1B, Super Bowl 50 ad campaign results & more