Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
Jul 17, 2017 by Tim Peterson
Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Jul 17, 2017 by Elizabeth Laird
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
The most brand-safe app category is not what you’d expect
Jul 17, 2017 by Andrew Dubatowka
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.
Watson helps AdYouLike screen content for native ads
Jul 17, 2017 by Barry Levine
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
Jul 17, 2017 by Amy Gesenhues
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn’t looked back.
Move over millennials, Gen-Z now the largest single population segment
Jul 17, 2017 by Greg Sterling
According to Nielsen data, Gen-Z is now 26 percent of the population.

Business Issues

Content Marketing

10 Most Common Content Marketing Questions, Content Marketing Institute
Content Writing Tips: 9 Tips for Conducting Successful Customer Interviews, movableink.com
How to Market Your Knowledge and Integrate Content Creation with Outreach and Relationship Building, Internet Marketing Ninjas

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Dose Announces Former Viacom Exec, Chris Colarossi, as SVP, Brand Partnerships, Business Wire
Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels, Marketo
Taptica Acquires Japanese Mobile Ad Company Adinnovation, Market Wired

MarTech

AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology, MarTech Advisor
Report: More Marketing Teams are Taking Control of Technology Purchases, KoMarketing
Struggling through the 5 stages of martech? Let’s learn together, Chief Marketing Technologist

Mobile/Local Marketing

Apple reportedly shifts App Store policy to stop adblockers outside of Safari, 9to5Mac
Report: Amazon may be developing a standalone messaging app, Mobile Marketer
Why WhatsApp Should Be Part of Your Marketing Strategy, CMS Wire

Social Media

How and Where to Add Instagram Hashtags (Before or After Posting), Tailwind Blog
Instantly Boost Your Facebook Ad ROI with These 5 Advanced Tactics, Crazy Egg
The 3 Biggest Challenges Facing Social Marketers in 2017, Convince and Convert

Video