Marketing Day: SMX recap, Facebook Messenger updates & notes on AMP

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Jul 1, 2016 by Amy Bishop
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
How e-commerce SEO matters in strategic redesign of web shops
Jul 1, 2016 by Trond Lyngbø
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
3 doable steps toward always-on, always-relevant marketing
Jul 1, 2016 by Jordan Elkind
Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.
Buying display media in advance or in real-time: What you need to know
Jul 1, 2016 by Grace Kaye
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you.
Facebook Messenger Platform gets updated: here’s what you need to know
Jul 1, 2016 by Tamar Weinberg
Facebook Messenger Platform has been updated, and new resources have been made available to bot developers.
AMP: Above and beyond
Jun 30, 2016 by Max Prin
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.
Advia launches “all-in-one” marketing system for multiple sensing at physical locations
Jun 30, 2016 by Barry Levine
And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.
Shopping campaigns: Play like every day is a holiday
Jun 30, 2016 by Alexander Paluch
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Machine learning for large-scale SEM accounts
Help! I just launched a new website and my search rankings tanked!
How to maintain content marketing focus in long-running SEO programs
Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelier

Online Marketing News From Around The Web:

Analytics

Four key trends in the use of predictive analytics, econsultancy.com
How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About, moz.com
OOH Is Becoming A Measurement Tool For Digital Marketers, adexchanger.com

Blogs & Blogging

6 Killer Blog Posts That Will Boost Your Marketing Efforts in July, 3qdigital.com
Writing Substantial, Lengthy Blogs, www.compukol.com

Business Issues

Focusing on diversity, Official Google Blog
Alphabet Said to Create New Stock System for ‘Other Bets’, adage.com

Content Marketing

Add This Cost To Your Outsourced Content, www.searchenginepeople.com
Daily Beast’s Mike Dyer: ‘Our content performs as well as our editorial’, digiday.com
Promotion Optimized: A Hypothetical Piece of Content Takes a Journey through the Big Three, www.martechadvisor.com
The History of Content Marketing, contentmarketinginstitute.com

Conversion Optimization

Your Paid Online Lead Generation Tactics Aren’t Enough Anymore, www.marketingprofs.com

Copywriting, Design & Usability

3 Keys to Great Content Marketing Design, According to The New York Times, contently.com
Ethics of emotional intelligence in UX research, www.usertesting.com
m(Dot) vs. Responsive vs. Adaptive: Which Mobile Design Is Best for Optimizers?, conversionxl.com

Domaining

IANA transition will not remove government relationship with .com contract, domainnamewire.com

E-Commerce

A Crash Course: Start an Online Business in Three Steps, www.marketingprofs.com
Merchants have less than two weeks to prepare for Prime Day, www.internetretailer.com
Of course you can use Alexa to shop for Amazon Prime products now, techcrunch.com

Email Marketing

10 essential email design tips from Justine Jordan, myemma.com
5 Things Your Email Subject Lines Are Missing, blog.marketo.com
6 Warning Signs Your Email Marketing Is Scaring Subscribers, www.jeffbullas.com
How the Hustle built a 100,000-subscriber email newsletter for millennial bros, digiday.com
How to Use Email Marketing to Drive Social Engagement, smallbiztrends.com

General Internet Marketing

12 Things You May Not Know About Online Marketing, www.searchinfluence.com
5 Things Marketers Need to Know About Gen Z, contently.com
Five Things Marketers Can Learn from Brexit, adage.com
Learn From Struggling Brands: Insights From the Marketing Trenches, contentmarketinginstitute.com
Quora Marketing: The Definitive Guide, www.ahfazahmed.net

Internet Marketing Industry

Appodeal Releases SDK for Apple TV Apps, blog.appodeal.com

MarTech

The Definitive Guide to Agency Marketing Automation, unbounce.com

Mobile/Local Marketing

3 Quick Tips to Give Your App Store Optimization Strategy a Boost, www.tune.com
A Call To Mobile Browsers, adexchanger.com
Android Without Google: A Brief And Mostly Uninspiring History, www.fastcompany.com
How Quickly Do Consumers Abandon New Mobile Apps?, www.marketingprofs.com
Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen, www.adweek.com

Social Media

5 Steps to Social Media Curation, info.crowdynews.com
Battle of the Brands July 4th Edition: Founding Fathers vs. Present-Day Patriots, www.mavrck.co
Facebook Ad Campaign Process: Build Audience, Leads and Conversions, www.jonloomer.com
Facebook allows U.S. users to create fundraisers for nonprofits, www.mercurynews.com
Facebook experiments with letting users translate posts into other languages, venturebeat.com
Facebook throws out the news Paper, techcrunch.com
How Brands Are Using Social Media to Make a Splash With Summer Fridays, www.adweek.com
How Gawker is pulling comments into its Facebook Instant Articles, digiday.com
How This Agency Manages 60 Social Profiles and Drives Results, blog.bufferapp.com
How to get Your First 1,000 Followers on Instagram, blog.crazyegg.com
Seven Ways Facebook’s Big Algorithm Change Will Affect Marketers And Publishers, www.fastcompany.com
Sharpening Engagement With Your Social Media Content, www.compukol.com
Snapchat went down and kids were freaking out, qz.com
Step-By-Step Guide To Updating To The New Facebook Pixel, www.ppchero.com
Top 5 Reasons Why People Share Content On Facebook, www.searchenginejournal.com
Twitter Chats: How Marketers Can Benefit From Twitter Chats, www.socialmediaexaminer.com
Twitter Preps Brands for 2016 Summer Olympics, www.adweek.com

Video

Google is Adding a VR Shell to Chrome to Let You Browse the Entire Web in VR, www.roadtovr.com
Putting Online Video Advertising In Context, www.adweek.com

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