Marketing Day: Smartphone usage, Facebook events app & intelligent agents

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Optimove adds an intelligent agent for self-optimizing marketing campaigns
Oct 7, 2016 by Barry Levine
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Oct 7, 2016 by Tim Peterson
Facebook’s Events app offers an in-app calendar that can sync schedules from other calendars, like Apple’s iCal, Microsoft’s Exchange and Google Calendar.
The 7 best ad and landing page elements to boost online conversions
Oct 7, 2016 by Mona Elesseily
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
PPC + SEO = match made in marketing heaven
Oct 7, 2016 by Julian Connors
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Marketing automation tools compared: GetResponse, Marketo and HubSpot
Oct 7, 2016 by Tamar Weinberg
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
Keep it simple: 10 digital brand metrics that matter
Oct 7, 2016 by Peter Minnium
Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Oct 7, 2016 by Barry Levine
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious product vision is realized. So you want […]
Report: on average day, nearly 40 percent of searchers use only smartphones
Oct 6, 2016 by Greg Sterling
Google research also makes the case for cross device retargeting.
Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter
Oct 6, 2016 by Barry Levine
New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.
New benchmark data on the state of Account-Based Marketing marketing today
Oct 7, 2016 by Digital Marketing Depot
How can adopting ABM positively impact your marketing performance? Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your organization’s ABM strategy. Visit Digital Marketing Depot to download the study and learn more.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Exploring a newly-granted Google patent around social signals
AdWords rolls out Salesforce account linking for automated conversion imports
Results from the Local SEO Ranking Factors Study presented at SMX East
Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies
Local SEO now has an organic ROI tracking method
AMP is one year old and growing fast, will it ultimately trump responsive design?
Take back control of your content

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Marketing Network Liable for Deceptive Advertising, The PMA

Analytics

How to Fix Five Common Google Analytics Setup Mistakes, online-behavior.com

Blogs & Blogging

A Faster Mobile Web: WordPress.com Updates for Accelerated Mobile Pages, Accelerated Mobile Pages Project

Business Issues

Snapchat Said to Be Preparing for IPO as Soon as March, Ad Age
Twitter’s NFL Live-Stream Numbers ‘Underwhelm’ Some Sponsors, Ad Age
What would a Twitter acquisition mean for marketers?, eConsultancy

Content Marketing

The Complete Guide to Branded Content on Facebook, newswhip.com
Using Content Marketing to Drive Customer Delight, Content Marketing Institute

Conversion Optimization

5 Harsh Truths About Your Dismal Customer Engagement Rates, KISS Metrics

Copywriting, Design & Usability

6 techniques for improving the UX design of your mobile app, UserTesting Blog

Display & Contextual Advertising

Five ways to improve your cross-device marketing, Econsultancy

Domaining

A .com price freeze through 2024 more likely?, Domain Name Wire

E-Commerce

AMP for eCommerce, Yoast
Delivery drivers sue Amazon over contractor status, Retail Dive
E-commerce darlings Warby Parker, Bonobos plot major brick-and-mortar expansion, Retail Dive
What Amazon’s Ban of Incentivized Reviews Means for Marketers, MarketingProfs Article

Email Marketing

Trust, Value And Technology Will Drive The Rebirth Of B2B Email Marketing, Forbes

General Internet Marketing

After The Krux Sale, Do Indie DMPs Still Have A Place?, AdExchanger
Salesforce Preaches The Power Of The Krux, Ad Exchanger

Mobile/Local Marketing

Forrester Taps TUNE as Mobile Analytics Vendor to Know, Mobile Marketing Watch

Social Media

5 Questions You Need to Ask About Your Social Strategy (And How to Answer Them), Simply Measured
How Marketers Can Stay Social – and Safe – On Social Media, cmswire.com
Ignore Influencer Marketing at Your Own Risk, cmswire.com
Study: Twitter customer care increases willingness to pay across industries, Twitter Blog

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