Marketing Day: Quality content, marketing to Millennials & Android’s “Nearby”

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Broad match: What is it good for?
Jun 10, 2016 by Brett Middleton
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
What is quality content?
Jun 10, 2016 by Patrick Stox
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
Data platform Quantifind’s new Analysis application lets marketers ask their own questions
Jun 10, 2016 by Barry Levine
Menlo Park, California-based firm has used similar approaches to discover which social conversations connect to terrorism.
Do you have the right local SEO tools for the job?
Jun 10, 2016 by Andrew Shotland
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
The struggle is real: Marketing to Millennials
Jun 10, 2016 by Nicole Shariat-Farb
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones.
Android “Nearby” uses beacons to push apps and sites relevant to user location
Jun 10, 2016 by Greg Sterling
Service will alert users about apps or websites that have value in that place or business location.
The 8 biggest myths about guest posting
Jun 10, 2016 by Timothy Carter
Don’t believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.
Attribution, one step at a time
Jun 10, 2016 by James Collins
Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.
Lenovo launches first-ever phone equipped with space-sensing Google Tango
Jun 9, 2016 by Barry Levine
Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right in people’s living rooms.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google: Autocomplete does not favor any candidate or cause
Infographic: The ultimate guide to SEO-friendly URLs
The big picture guide to local SEO: ranking in 2016 & beyond
How to prepare for AdWords’ expanded text ads and device-based bidding
Search in Pics: SEO robots, Google fish tank & a koala
Android launcher and search engine Evie “reimagines” the mobile home screen

Online Marketing News From Around The Web:

Analytics

Don’t Let Quality Metrics Turn Into Snake Oil, adexchanger.com

Blogs & Blogging

Medium Is Becoming a Major Platform, for Better or Worse, contently.com

Business Issues

Q2 2016 Progress Report On Our Product Prioritization, yahoo.tumblr.com

Content Marketing

How to Prove Your Content Is Driving Revenue, contentmarketinginstitute.com
This Month in Data Science: How Is Content Changing Over Time?, contently.com
Why consumer-generated content is key for today’s retailers, www.internetretailer.com

Conversion Optimization

3 Major CRO Challenges & How to Overcome Them, unbounce.com
7 Strategies for High-Converting Landing Pages, www.wordstream.com

Copywriting, Design & Usability

5 Ways to Improve Your App’s User Experience, www.tune.com
A Designer’s Guide To Apple’s WWDC, www.fastcodesign.com
How to Monetize Your Non-Ecommerce Website Without Being A Spam Lord, blog.crazyegg.com

Domaining

My successful domain option deal and things to consider, domainnamewire.com

E-Commerce

Breathe New Life into Your Omnichannel Strategies, www.cmswire.com
Creating Better A/B Tests for eCommerce, vwo.com
How to Make Multichannel Marketing Work, www.emarketer.com
Report: Online apparel sales will rise 20% over next four years, www.retaildive.com

Email Marketing

The case for GIFs in email, myemma.com
When Should You Use Employee Email Signatures as a Marketing Channel?, www.convinceandconvert.com

General Internet Marketing

Before You Go “All In” with Account-Based Marketing, blog.netline.com
Cross-Channel Consistency: The Key to Efficient Personalization and User Engagement, blog.kissmetrics.com
Help Wanted in the C-Suite: Chief Media Officer, adage.com
Influencer Marketing: What You Need to Know to Get Started : Social Media Examiner, www.socialmediaexaminer.com
Is the excitement around digital marketing opportunities distracting from the product?, www.mobilecommercedaily.com
Let Go Of Your Viral Marketing Dreams, www.cmswire.com
The Ultimate Emoji Guide for Marketers, www.searchenginejournal.com

Internet Marketing Industry

4C University Helps Marketers Master Planning, Buying and Measurement Techniques Across TV and Social Media, www.marketwired.com
Experian Marketing Services’ Steve Wagner appointed to DMA Board of Directors, www.prnewswire.com

MarTech

How utilized is marketing automation today? An expert weighs in, chiefmartec.com
MarTech’s Buzzing Billions – Buys, Bots and Business as Usual say Insiders – All for a Great CX!, www.martechadvisor.com
The ultimate bot guide for marketers: 11 strategies for success, venturebeat.com

Mobile/Local Marketing

4 ways retailers can use mobile phones to personalize the shopping experience, www.internetretailer.com
6 practical applications of mobile moments for CPG marketers, www.mobilecommercedaily.com
App Store subscriptions don’t solve problems for most developers, www.macworld.com
Facebook forces its photo-sharing app Moments to the top of the App Store, techcrunch.com
Should apps convert to subscription model as Apple, Google rethink revenue sharing?, www.mobilecommercedaily.com

Social Media

Keeping your account safe, Twitter Blog
2 billion monthly idea searches and counting, blog.pinterest.com
Facebook to retailers: ‘Every company needs to invest heavily in mobile’, www.retaildive.com
How Twitter’s Big Shift Affects Marketers, www.socialbakers.com
Mobile and video are key to reaching shoppers on Facebook, www.internetretailer.com
Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos, www.buzzmaven.com
Social Media and the Presidential Primaries: The Lessons of 2016, www.martechadvisor.com
The Latest Ad Specifications for Social Networks, www.adweek.com
Twitter: Passwords Leaked for Millions of Accounts, www.wsj.com
What Is Facebook Ad Targeting & How To Use It, www.searchenginepeople.com

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