Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest adds measurement, data vendors to its Marketing Partners program
Nov 9, 2016 by Tim Peterson
Pinterest has given its ‘Good Housekeeping Seal of Approval’ to several companies that can now track ads’ performance and target ads using brands’ own data.
Tackling the martech integration challenge
Nov 9, 2016 by Mary Wallace
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.
9 hard truths about links
Nov 9, 2016 by Julie Joyce
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Nov 9, 2016 by Amy Gesenhues
Total video views for the top 10 ads dropped significantly in October — bringing in a combined 47.6 million last month compared to 75.1 million in September.
Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Nov 9, 2016 by Jason Warnock
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.
Now feel this: Immersion launches first Haptic Ad Service
Nov 9, 2016 by Barry Levine
The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.
The 4 principles of great content (or stop dumping garbage on the internet)
Nov 9, 2016 by Benjamin Spiegel
Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers.
As Facebook Audience Network broadens, what does it mean for your campaigns?
Nov 9, 2016 by Andrew Waber
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources.

Online Marketing News From Around The Web:

Affiliate Marketing

4 Steps to Take Your Affiliate Program Global, blog.cj.com

Analytics

Defining a new approach to measurement: Four top findings from new research, econsultancy.com

Blogs & Blogging

New to Blogging? Ditch the Fear of Judgement, www.problogger.net
Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing, contently.com

Content Marketing

5 Content Marketing Ideas for December 2016, www.practicalecommerce.com
7 Steps to Documenting Your Content Marketing Strategy, www.toprankblog.com
Content Marketing Definition, heidicohen.com
Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands, contentmarketinginstitute.com
Three Counter-Intuitive Content Marketing Strategies that Work, www.martechadvisor.com

Conversion Optimization

4 Sure-shot Ways To Reinvent Your Engagement Funnel, www.searchenginepeople.com
5 Actionable Steps For a Better Converting Page, www.searchenginejournal.com
Tips to Improve Your Conversion This Holiday Season, multichannelmerchant.com

Copywriting, Design & Usability

3 common mobile Web design mistakes that could cost brands, www.mobilecommercedaily.com
A Quick Guide For Designing Better Buttons, www.smashingmagazine.com
The Dos and Don’ts for an Aesthetically Pleasing Website, smallbiztrends.com

Domaining

Get ready for thousands of new two-letter domains, domainincite.com

E-Commerce

7 Ways to Minimize Mobile Shopping Cart Abandonment, multichannelmerchant.com
Ecommerce as a Holiday Brand Channel: Unlikely Duo or Match Made in Heaven, company-enterprise.myshopify.com
Shift in Holiday Shopping Benefits Ecommerce, www.practicalecommerce.com
What Black Friday and Cyber Monday Will Mean for Ecommerce, multichannelmerchant.com
What will President Trump mean for Amazon and Jeff Bezos?, www.geekwire.com
What’s Singles Day? Things Every Retailer Should Know, www.marketingprofs.com

Email Marketing

4 Email Campaign Ideas for National Free Shipping Day 2016, movableink.com
7 Factors That Dominate Ecommerce Email Marketing, multichannelmerchant.com
Brands defying the odds in email marketing, myemma.com
How to use your data to send better welcome emails, myemma.com

General Internet Marketing

‘Enriching Benefits’: Why Consumers Love Brands That Make Them Feel Like Good People, www.marketingprofs.com
Big Ideas to Make the Most of Small Business Saturday, www.verticalresponse.com
How to Create an Annual Marketing Budget That Doesn’t Go Overboard, authoritylabs.com
Why Account-Based Marketing Is Right for B2B, www.convinceandconvert.com

MarTech

8 Transformational Marketing Tools to Exploit in 2017, www.socialmediaexplorer.com
Building Blocks: Rajesh Menon, CEO at Agencyonnet Talks Marketing Tech, www.martechadvisor.com
How IBM Watson Learns and Acts Like a Marketer, www.emarketer.com
Marketing technologist study reveals digital business transformation, chiefmartec.com

Mobile/Local Marketing

Building Indexable Progressive Web Apps, webmasters.googleblog.com
Hike Founder: ‘Apps Will Be Dead in 5 Years’, contently.com
Mobile – The New Life Navigator, thedma.org

Other Items

Protecting users from repeatedly dangerous sites, security.googleblog.com

Social Media

5 Engagement Winning Tips for Nonprofits on Facebook, www.newswhip.com
7 Ideas To Power Up Your Social Strategy With Special Events, www.jeffbullas.com
Facebook Launches Flash, a Snapchat Competitor for Emerging Markets, www.adweek.com
How Pinterest reached 150 million monthly users (hint: it involves machine learning), venturebeat.com
LinkedIn Sponsored InMail Is Now Available to All Marketers through LinkedIn Campaign Manager, LinkedIn
Most US Social Media Users Turn to Facebook to Discuss TV, www.emarketer.com
The key to retail on social media is not yet revealed, www.mobilecommercedaily.com
Twitter traffic doubled, Facebook up by 30% on Election Night, techcrunch.com
What Instagram’s shopping update means for influencers, digiday.com

Video

How Nat Geo and other publishers repurpose video for multiple platforms, digiday.com
Publishers adopt Facebook Live, but struggle with monetization and discovery, digiday.com
Three Ways Social Influencers Can Start Using Video, www.adweek.com

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