Marketing Day: Periscope gets monetized, Facebook mobile ad news & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts
Sep 1, 2016 by Tim Peterson
Twitter’s Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting TV-loving audiences and advertisers.
Periscope gets monetized: New Twitter functionality makes brands money
Sep 1, 2016 by Tamar Weinberg
Periscope takes the path of monetization, with a launch that includes Andy Roddick during the US Open.
AI-powered Revuze enters US market to help brands figure out what’s bothering customers
Sep 1, 2016 by Barry Levine
The Israel-based company says its ‘brand health indicator’ tool doesn’t need the hand-holding required by other customer analysis platforms.
How to achieve the ideal state of marketing
Sep 1, 2016 by Scott Rayden
What’s the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.
Most exciting development for Weight Watchers’ top marketer? Oprah, of course!
Sep 1, 2016 by Amy Gesenhues
Get to Know: Weight Watchers Senior Vice President of Marketing Maurice Herrera
[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation
Sep 1, 2016 by Matt McGee
In this week’s podcast, we bring in four local search experts who’ll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.
How to manage ad partners in regulated industries: Pharma (part 5 of 5)
Sep 1, 2016 by Lori Weiman
In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.
When you buy marketing software, know that you are buying into an ecosystem
Sep 1, 2016 by Jeffrey L. Cohen
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.
Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Aug 31, 2016 by Tim Peterson
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.
Everything you need to know about predictive marketing analytics platforms
Aug 31, 2016 by Digital Marketing Depot
“B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools.
Ibotta launches ‘first app-to-app affiliate program’
Aug 31, 2016 by Barry Levine
Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google’s premium-level Ad Grants program no longer accepting applications
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
Fixing historical redirects using Wayback Machine APIs
The dust has settled on AdWords expanded text ads. What now?
How a Google Analytics change may be skewing your view of SEO’s value
SEO request for proposal (RFP) questions: what to expect
The Neverending Story book Google doodle marks 37th anniversary of children’s novel

Online Marketing News From Around The Web:

Analytics

Are Companies Far Along in Their Predictive Analytics Implementation?, www.emarketer.com

Blogs & Blogging

The Business of Food Blogging: Is It Lucrative?, www.copyblogger.com
Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts, www.adweek.com
The SpaceX rocket that exploded was carrying Facebook’s internet satellite, qz.com

Business Issues

Amazon ends its student loan partnership with Wells Fargo, six weeks after launch, techcrunch.com
Apple transforms Turi into dedicated machine learning division to build future product features, 9to5mac.com

Content Marketing

3 Ways to Make Your Content & Campaigns Stick, blog.marketo.com
Avoid Brand Disasters with a Visual Content Strategy, www.cmswire.com
Content Marketing Tips From Content Marketing Experts, authoritylabs.com
How Digital Asset Management Can Make a Big Impact on Your Content Marketing, contentmarketinginstitute.com
How Mobile, Retail and Consumer-Generated Content Drive Sales, www.adweek.com
The stumbling blocks to marrying programmatic buying and native ads, digiday.com
Why Your Content Marketing Needs to Be Data-Driven, www.convinceandconvert.com
Your Content Strategy Supports Customer-Centric Culture, www.cmswire.com

Conversion Optimization

Do You Believe In…Conversion Magic?, unbounce.com
Here’s Why People Are Leaving Your Website Without Converting, blog.kissmetrics.com

Copywriting, Design & Usability

8 Incredibly Simple Ways to Get More People to Read Your Content, www.copyblogger.com
Face-Off Design: UX/UI Patterns And Branding, usabilitygeek.com
Improving the User Experience by Rearranging the WordPress Post Editor, wptavern.com
Practical Ways to Improve User Experience, www.cmswire.com
Responsive Images In WordPress With Art Direction, www.smashingmagazine.com
Spray and Pray Doesn’t Work: How to Identify and Target Micro Segments, conversionxl.com
Top Challenges to Delivering Exceptional Web Performance, www.martechadvisor.com

Domaining

Champion.com Domain Name Acquired By HanesBrands, dotweekly.com

E-Commerce

5 Common Mistakes That Can Tank Your Amazon Listing Success, www.marketingwords.com
5 Ways to Prepare for the Holiday Season, multichannelmerchant.com
Alibaba Failing to Deliver in Fight Against Fakes, Say Brands, www.wsj.com
Amazon Alexa might eventually make its way to PCs, techcrunch.com
How back-to-school shopping season puts omnichannel strategies to the test, www.retaildive.com
Individualized Coupon Codes Prevent Abuse, Enable Tracking, www.practicalecommerce.com
Why faster internet speeds are needed for e-retailers, www.internetretailer.com

Email Marketing

7 Twitter Chats That Will Elevate Your Email Marketing, movableink.com
How To Turn An Email Subscriber Into A Loyal, Paying Customer, www.ducttapemarketing.com

General Internet Marketing

5 Ways Big Data Makes Your Marketing Irresistibly Personal, www.adweek.com
Is Your Influencer Marketing Program Not Effective? Here’s Why, www.toprankblog.com

Internet Marketing Industry

PAN Communications Rolls into the Second Half of Year Welcoming New Clients and High Demand for Integrated Marketing and PR Offerings, www.businesswire.com
Undertone Adds Former Apple iAd Sales and Marketing Executives to Enhance Mobile-First Initiatives in North America, www.marketwired.com

MarTech

More Marketers Use Proximity Tech, Beacons, to Get Closer to the Action, www.emarketer.com
What Lies Ahead for Adtech and Martech in H2 2016?, www.martechadvisor.com

Mobile/Local Marketing

10 Killer Tips You Should Use When Advertising on Social Media, smallbiztrends.com
Android developers can now nominate their apps and games for Google Play Early Access, venturebeat.com
Could Facebook’s App Event Optimization Tool Be the Silver Bullet App Developers Need?, www.martechadvisor.com
Facebook Analytics for Apps Adds Push Notifications and Deeper Insights – Facebook for Developers, developers.facebook.com
Facebook Messenger now lets you easily switch to video within any mobile conversation, venturebeat.com
Mobile App Retention: 5 Key Strategies to Keep Your Customers, www.cmswire.com
Three Golden Rules for Creating a Successful B2B App, www.marketingprofs.com
Which retailer has the most-loved app?, www.internetretailer.com
Why a bot store is not an app store and developers should think twice, venturebeat.com

Reputation Management

Betraying Your Community’s Trust: A Lesson from the WhatsApp Controversy, smallbiztrends.com

Social Media

Cracking the Code to Going Viral, www.socialmediaexplorer.com
Effective B2B Strategies for Social Media Managers, www.searchenginejournal.com
Facebook fixing ‘bug’ showing vomit sticker when searching for ‘liberals’ or ‘feminism’, venturebeat.com
Facebook Reaches Nine in 10 UK Social Network Users, www.emarketer.com
Five reasons to use Twitter’s new embeddable DM button, econsultancy.com
How Facebook Chatbots Can Improve Your Social Strategy, www.jeffbullas.com
How to Make a Facebook Slideshow Ad: A Simple Guide, smallbiztrends.com
How to Market Your Business With Instagram Stories, www.marketingprofs.com
How to Use Twitter Conversational Ads and Instant Unlock Cards, www.socialmediaexaminer.com
Should Publishers Panic Over Facebook’s 98 Ad-Targeting Data Points?, streetfightmag.com
Social influencer campaigns 11x more impactful than digital advertising, www.mobilecommercedaily.com
Social Media Image Sizes Cheat Sheet for 2016, www.blogherald.com
The 10 Most Successful Social Media Campaigns This Year, mediakix.com
The 9 Ways to Advertise on Snapchat, simplymeasured.com
What B2B Marketers Need to Know About Social Media in China, www.komarketingassociates.com
Why Facebook’s Trending Topics Spam Problem Can’t Be Solved With Algorithms, www.fastcompany.com

Video

Foursquare Is Now Running Video Ads on Its Swarm App, www.adweek.com
Here’s What Top Industry Execs Think About the Future of Video, www.adweek.com
Instagram Videos and the Content Trends You Need to Know, www.newswhip.com
Kings Of Streaming: Where Do We Stand In The Battle For Your OTT Viewing Time?, www.fastcocreate.com
YouTubers Are Freaking Out About Money and ‘Censorship’, kotaku.com

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