Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to determine if that ‘free audit’ solicitation email is legit
Jul 5, 2017 by Dianna Huff
It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.
More content, less traffic: Part II
Jul 5, 2017 by Conrad Saam
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
People-based marketing requires good people
Jul 5, 2017 by Jose Cebrian
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
Google goes after mobile native advertising with new AdSense formats
Jul 5, 2017 by Ginny Marvin
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
New evidence highlights the conversion lift of mobile optimization
Jul 5, 2017 by Ben Jacobson
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.
Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
Jul 5, 2017 by Amy Gesenhues
One in three of the CMOs to rank on Forbes’ list were women.
For Valtech COO, business transformation means agility and access to data
Jul 5, 2017 by Barry Levine
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.

Online Marketing News From Around The Web:

Analytics

Microsoft Workplace Analytics helps managers understand worker productivity, TechCrunch

Business Issues

Facebook Is Fighting A Gag Order Over Search Warrants For User Account Information, BuzzFeed
60 tips for being a leader on inclusivity, creativity, and diversity, VentureBeat
Apple News Reportedly Open to Letting Publishers Sell Ads, AdAge

Content Marketing

A Content Strategist Success Story: 6 Keys to a Great Content Strategy, Search Engine Journal
Keeping Up With Content Strategy During a Business Restructure, CopyPressed
The Formula to Calculate Content Marketing ROI, Convince and Convert

E-Commerce

Amazon Has Created Its Own Holiday — Prime Day — And Your Business Can Too, Small Biz Trends
Analyst: Amazon poised to enter drugstore market, Retail Dive
The Challenges of Reaching an Omnichannel Audience, eMarketer

Email Marketing

6 Tips to Make Your Brand an Email Response Rockstar, Moz
Email Segmentation and Personalization, Not Blast Emails, Improve Revenue, MarketingProfs

General Internet Marketing

5 Tips for B2B Influencer Marketing Success, Top Rank Marketing Blog
A day in the life of… a brand naming consultant, Econsultancy

MarTech

Disorder in the Martech Stack: Five Ways to Avoid It, MarTech Advisor
How Will AI Affect Marketing Efforts?, eMarketer
MarTech: Making Marketers More Independent, MarTech Advisor

Mobile/Local Marketing

Amazon’s Alexa passes 15,000 skills, up from 10,000 in February, TechCrunch
New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China, eMarketer
What it takes to build a compelling chatbot, VentureBeat

Social Media

Creating a Killer LinkedIn Advertising Strategy, 97th Floor
How to Optimize Your Facebook Dark Posts, Social Media Examiner
New Facebook Success Stories from June, Facebook for Business

Video

Accenture is touting an AI-driven programmatic video ad, Digiday
How To Make A Testimonial Video That Closes More Sales For Your Business, Jeff Bullas
How to Repurpose Videos Into Many Forms of Valuable Content : Social Media Examiner, Social Media Examiner

From our sponsors: Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs