Marketing Day: Peloton CMO interview, content marketing & Yahoo at NewFronts

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Where does your business stand in the eCommerce market?
May 5, 2016 by Digital Marketing Depot
Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is notoriously unstable, complex and dynamic. In order to grab hold of your marketing, you need to know how you stack up.
Brand bidding & PPC optimization: future of brand protection (part 8)
May 5, 2016 by Lori Weiman
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
5 super-common SEO mistakes content marketers make
May 5, 2016 by Stephan Spencer
Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
Performing a manual backlink audit, step by step
May 5, 2016 by Dave Davies
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Branded query optimization for SEO
May 5, 2016 by Clay Cazier
Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.
Mobile vs. desktop: Are you optimizing both experiences?
May 5, 2016 by Aaron Strout
Columnist Aaron Strout takes a look at the similarities and differences between the desktop and mobile experiences and how you can take advantage of both to provide the best results for your customers.
Peloton’s new CMO brings her passion for fitness to work at the in-home exercise brand
May 5, 2016 by Amy Gesenhues
Get to Know: Peloton CMO Lori Tauber Marcus
Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers
May 5, 2016 by Barry Levine
The newly announced partnership says its goal is to evolve the web into “what it was supposed to have been.”
13 content marketing metrics to track for optimum conversions
May 5, 2016 by Khalid Saleh
Are you using the right metrics to measure the success of your content marketing? Columnist Khalid Saleh outlines what you should be focusing on to understand the ROI of your campaign.
Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
May 5, 2016 by Amy Gesenhues
After a closed-door NewFronts event, Yahoo released announcements confirming it was narrowing its video programming verticals.
5 reasons to keep doing mobile SEO even though ads are everywhere
May 5, 2016 by Bryson Meunier
Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
News360 adds native ads to its free publisher analytics
May 5, 2016 by Barry Levine
The news discovery platform says the ads can be targeted toward a million+ different interests among site and app visitors.
Periscope starts testing a way to #save live broadcasts
May 5, 2016 by Matt McGee
CEO Kayvon Beykpour says a full video management tool is on the way, but for now, a simple hashtag will save any broadcast.
Social Video Chart: Your at-a-glance guide to 7 major platforms
May 5, 2016 by Marketing Land Staff
A side-by-side feature comparison of the seven major social video players — YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.
Instagram has started testing its version of Facebook Pages
May 4, 2016 by Tim Peterson
Instagram’s business profiles add a “contact” button for people to email businesses or get directions to their location, per screen shots posted by Later.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Son of Siri: Viv aims to go way beyond today’s digital assistants
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Five distribution tips to improve the reach and impact of your content
The 7 deadly sins of content marketing
Google adds related topics to featured snippets
Google confirms live demo of new AdWords redesign will happen on May 24
Updated: Google penalizes mobile sites using sneaky redirects

Online Marketing News From Around The Web:

Analytics

3 Ways to Turn Marketing KPI Successes into Wins for Executives, www.toprankblog.com
Listening Now Integrated in Socialbakers Analytics, www.socialbakers.com

Blogs & Blogging

How to Create Unique Content to Build Your Blog’s Authority, www.problogger.net
The Best Typography Tools To Make Your Blog Super User-Friendly, www.problogger.net

Business Issues

AT&T Unwinds 15-Year Web Alliance With Yahoo, www.wsj.com
Yahoo Announces Editorial Plans for 2016 Summer Olympics, yahoo.tumblr.com

Content Marketing

10 Powerful Visuals That Will Pump Up Your Content Marketing, www.jeffbullas.com
5 Hasty Conclusions From Quizzes I Made About the Media Industry, contently.com
Adopt an Effective Content Marketing Strategy This Mother’s Day, www.martechadvisor.com
Better Strategy, Better Content, Better Brand, www.convinceandconvert.com
Content Curation: Anyone Can Curate – That Means You!, www.copypress.com
How Marketers are Rethinking the Content Generation Process, www.komarketingassociates.com
How This CMI Duo Blew Away a Tedious, Unscalable Content Task, contentmarketinginstitute.com
Native Ads Compete With News for Audiences’ Attention – And Get It, streetfightmag.com
The Big Fat Guide to Content Upgrades, blog.crazyegg.com
Waiting to Approve Influencer Content Hurts More Than It Helps, www.adweek.com
Why There are No Shortcuts to Content Marketing, www.searchenginejournal.com
Write Content To Set It Apart From The Clutter, smallbiztrends.com

Copywriting, Design & Usability

DX Leaders: ‘Focus Less on Technology, More on the Customers’, www.cmswire.com
Mastering mobile design: focus vs. expand, www.usertesting.com

Domaining

A third of mayoral candidates using .london domains, domainincite.com
How Do You Increase Website Domain Authority?, www.blogherald.com
Next round of new TLDs might be in 2020, domainnamewire.com

E-Commerce

Alibaba Seeks Patience From Investors on Its Newer Initiatives, www.wsj.com
Amazon poaches AI guru from Xerox PARC to work on Alexa virtual assistant, techcrunch.com
Amazon Strikes Deal with Atlas Air, Takes Stake in Company, multichannelmerchant.com
eBay acquires AI-powered big data processor Expertmaker, techcrunch.com
More shoppers go online to buy Mother’s Day gifts, www.internetretailer.com
Positioning your shop in the online market, yoast.com
The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make, www.marketingwords.com
Using the Olympics for Ecommerce Marketing, www.practicalecommerce.com

Email Marketing

4 Indispensable Elements of a Winning Cart Recovery Email, vwo.com
How Important Are Confirmation Emails?, www.convinceandconvert.com
Why Buying or Renting an Email List is the Absolute Worst, blog.movableink.com

General Internet Marketing

3 Tips Every Brand Should Implement in their Marketing Efforts, multichannelmerchant.com
How to Leverage Psychology for Influencer Marketing, blog.marketo.com
Is micro-influencer marketing viable?, econsultancy.com
Marketo Founder Extends Concept of Account-Based Marketing, www.cmswire.com
Putting Digital First: How Chief Digital Officers Make Businesses Thrive, thedma.org
The most common marketing mistake startups make, techcrunch.com

Internet Marketing Industry

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing – Infer: Predictive Lead Scoring for Sales & Marketing, www.infer.com
Sizmek and Datami Partner to Boost Mobile Video Content and Advertising Reach in Emerging and Low-Spend Markets, www.nasdaq.com

MarTech

Brace Yourself for the Dawn of AI in Your Workplace, www.cmswire.com
Marketing in a Digital World: Machine Learning is Upping Innovation and Agility, www.martechadvisor.com

Mobile/Local Marketing

3 Questions on Mobile Game Marketing Strategy, www.tune.com
How to Create a Mobile Ad Test, 3qdigital.com
Is mobile search shifting towards greater brand control?, www.mobilemarketer.com
Longer-Form Articles Work on Smartphones (Study), www.adweek.com
Netflix Adds Feature to Let Users Control Mobile-Data Usage, www.wsj.com
Why Facebook Messenger bots haven’t caught on with publishers, digiday.com

Social Media

Best Practices for Running a Social Contest in 2016, simplymeasured.com
Dissecting the news-reading habits of mobile users on Facebook and Twitter, qz.com
Even Without an Official Presence, Snapchat Is Everywhere at the NewFronts, www.adweek.com
Facebook Testing New Version of Secondary Categories in News Feed?, www.adweek.com
For Social Media Marketers, Facebook Produces the Best ROI, www.emarketer.com
Gatorade Makes a Slam Dunk with its #BeLikeMike Campaign, blog.business.instagram.com
How brands are using Facebook Reactions to inform campaigns, digiday.com
LinkedIn: Sales Agents Are Social Selling Fans, www.cmswire.com
Millennials, Gen-Z Alienated by Ads in Social News Feeds, www.adweek.com
Second Most Popular Social Network by State, www.similarweb.com
These 5 Things Will Happen to Social Marketing by 2017, simplymeasured.com
Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It, www.fastcompany.com
Use Twitter Analytics to Increase Audience Engagement, blogs.constantcontact.com
Using Social Ads to Build Ridiculously-Powerful Retargeting Audiences, www.clixmarketing.com
What You Need To Know About Facebook Lead Ads, www.ppchero.com
Why a Little Social Banter Goes a Long Way, www.convinceandconvert.com
Why Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own, www.adweek.com

Video

‘It’s a System That Is Rigged Against the Artists’: The War Against YouTube, www.billboard.com
10 pioneering examples of brands using Facebook Live, econsultancy.com
7 Pro Tips for Marketers Who Want to Get Into Livestreaming, www.adweek.com
9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week, www.adweek.com
Facebook Live All Dressed Up for Met Gala, www.adweek.com
How Facebook is Driving 92% of Video Views for Taco Bell, www.reelseo.com
How Facebook’s Latest Move Could Lead to Live-Streaming Revenue, contently.com
Periscope CEO stays cool on Facebook threat as service tweaks features, USA Today
USA TODAY NETWORK Launches Facebook VR Practices Across Dozens of Newsrooms, media.fb.com

From our sponsors: Marketing Day: Peloton CMO interview, content marketing & Yahoo at NewFronts