Marketing Day: New Pinterest ad-targeting options, Facebook local ads & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Digital courting TV ad dollars: An epic timeline of how it’s happened
Jun 14, 2016 by Ginny Marvin
How Google, Facebook, Twitter paved the road for bringing more brand dollars online.
Tracking platform Impact Radius buys anti-ad fraud service Forensiq
Jun 14, 2016 by Barry Levine
Acquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.
Pinterest adds site, app retargeting to its ad-targeting options
Jun 14, 2016 by Tim Peterson
Pinterest’s latest targeting options aren’t new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.
Here’s my exclusive look into SMX Advanced, only 1 week away
Jun 14, 2016 by Chris Sherman
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23. Here’s a preview of what to expect.
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
Jun 14, 2016 by Sahil Jain
Contributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.
Facebook is putting maps in ads and will measure store visits
Jun 14, 2016 by Tim Peterson
Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.
Survey: Android Pay most used payment app, security fears holding adoption back
Jun 14, 2016 by Greg Sterling
Survey found that P2P payments were growing faster than in-store mobile payments, driven by Millennials.
For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entries
Jun 14, 2016 by Barry Levine
The updatable pass stores the entries, as well as links, text and imagery, and becomes an ongoing mobile channel unless deleted.
Are email marketers too afraid of failure? 4 fears to conquer
Jun 14, 2016 by Chad White
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.
API limitations & fluctuations lead to the end of social insights tool ThinkUp
Jun 14, 2016 by Greg Finn
The changing permission (& API) tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

7 e-commerce SEO trends we’re seeing in 2016
Here’s a script to track your AdWords spend every hour of the day
The importance of micro-moments: The mobile customer journey
Apple Maps becomes a platform with new extensions for third-party apps

Online Marketing News From Around The Web:

Analytics

Why You Should Be Measuring Brand Metrics, www.marketingprofs.com

Blogs & Blogging

21 Juicy Prompts that Inspire Fascinating Content, www.copyblogger.com
Get Your First 1000 Readers: Here’s Your Step by Step Plan, www.problogger.net

Business Issues

Baidu slashes revenue forecast as government probes its medical advertising business, TechCrunch
Google Fiber’s next city could be Dallas, venturebeat.com
Jim Lanzone Named Chief Digital Officer for CBS Corp., variety.com
LinkedIn Co-Founder Reid Hoffman Calls Microsoft Deal a “Re-Founding Moment”, www.wsj.com
Microsoft’s acquisition of LinkedIn may just be the beginning of mega-acquisitions for Silicon Valley, qz.com

Content Marketing

3 Ways Content Can Build a Bridge Between Marketing and Sales, contentmarketinginstitute.com
4 Content Marketing Insights for the Post-Mobilegeddon Era, www.convinceandconvert.com
7 Questions to Ask Yourself When Creating Your Website Content, www.copypress.com
Content analysis: methodological choices explained, yoast.com
How to Improve Your Ineffective Content Marketing Strategy, www.verticalmeasures.com
Part 2: Paid distribution reliance for branded content distribution is not sustainable, polar.me
Why Content Marketing Needs Ghostwriters, contently.com

Copywriting, Design & Usability

10 Guidelines For Using Material Design Wisely, usabilitygeek.com
Here are the most well-designed apps of 2016, according to Apple, techcrunch.com
How often your website needs a security audit & what you need to check, econsultancy.com
How to Speed Up WordPress: A Comprehensive Guide for 2016, www.wpexplorer.com
It’s vital that web design takes human psychology into account – not just the latest technology, www.econsultancy.com
To Solve Major UX Problems, Try A Swarm Session, www.fastcodesign.com
Why a Website Redesign Doesn’t Always Work, vwo.com

Domaining

At least one in 10 new gTLDs are shrinking, domainincite.com
How do you test your website’s names?, www.searchengineguide.com
How to find the lowest prices on domain names, domainnamewire.com

E-Commerce

Algorithmic Pricing Is Creating An Arms Race On Amazon’s Marketplace, www.fastcoexist.com
China Embraces Cross-Border Ecommerce, www.emarketer.com
EDI or B2B Ecommerce: That is the Question, multichannelmerchant.com
Eight ecommerce checkout design features that make ASOS great, econsultancy.com
Online Shoppers Want Delivery Faster, Cheaper, Survey Shows, www.wsj.com
The Return Of Groupon (And Its Ad Spend), adexchanger.com

Email Marketing

Seasonal Campaigns that Lead to Conversion: Why Marketers Shouldn’t Forget about Father’s Day in 2016, www.yesmail.com

General Internet Marketing

CMO Corner: 3 Trends Driving Digital Transformation, blog.marketo.com
Customer-centric Marketing: 5 takeaways on consumer behavior from researchers and strategists [Part I], sherpablog.marketingsherpa.com
Marketing: Investment, Cost or Profit Center?, www.swordandthescript.com
Set Up Your Monthly Giving Marketing Plan in 4 Simple Steps, blogs.constantcontact.com

Internet Marketing Industry

Amobee Announced as Snapchat Partner, www.marketwired.com
BriteVerify Announces Platform Integration with SendGrid, www.prweb.com
Evergage Report Reveals Personalization is Reaching Mainstream Status as a Marketing Initiative, www.evergage.com
LiveRamp Integrates With Facebook’s Offline Conversions API, Business Wire
NetBase Report Names Ben & Jerry’s, Wingstop and Applebee’s as Social Media’s Most Beloved Restaurant Brands, www.businesswire.com
Neustar MarketShare Research Reveals Twitter Advertising Increases Domestic Movie Ticket Sales, www.businesswire.com
New “Day in the Digital Life” Research from YuMe and Verto Analytics Explores the Multi-Screen Real-Time Behavior of the Digital Video Consumer, www.yume.com
Openprise Publishes 2016 State of B2B Marketing Data Management Report, www.marketwired.com
Swirl Expands Leadership Team with Three New Executive Hires in Response to Growing Market Demand for Mobile Presence Technology, www.swirl.com
Wistia Announces Vulcan, New Video Player Provides Enhanced Capabilities to Businesses and an Improved Viewer Experience, www.businesswire.com

MarTech

AdTech Merger Intensifies Fight On Ad Fraud, www.cmswire.com
How The ANA Rebate Controversy Could Impact Ad Tech, adexchanger.com
The Most Important Metric is Trust: How Machine Learning and Artificial Intelligence Can Help Pave the Way to Publisher Success, www.martechadvisor.com
What 300 million users taught Kik about chatbots, venturebeat.com
What Apple’s differential privacy means for your data and the future of machine learning, techcrunch.com

Mobile/Local Marketing

How mobile is overtaking desktop for global media consumption, in 5 charts, digiday.com
Smartphones Lead Mobile Bookings for Hotel, Flights, www.emarketer.com
Study: 23 Percent Abandon Apps After Single Use, smallbiztrends.com
To beat SMS, Facebook Messenger eats SMS, techcrunch.com

Reputation Management

How Marketers Can Gain the Trust of Tech-Savvy Consumers, www.convinceandconvert.com

Social Media

5 Lessons in Social Listening from the Top 100 Restaurant Brands on Social Media, www.netbase.com
5 Ways Entrepreneurs Can Increase Social Engagement, simplymeasured.com
6 Tips to Increase Your Social Media Shares, www.socialmediaexaminer.com
8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results, www.socialmediaexaminer.com
9 Data Points That Show How Marketers Are Using Snapchat, www.adweek.com
Facebook is predicting the end of the written word, qz.com
Facebook Links Actual Store Visits to Marketer Ads and Sales, adage.com
Facebook Marketing: 7 B2B Technology Brands to Learn From, www.toprankblog.com
Improve Your Instagram Ads With These Tips, authoritylabs.com
Inside The First Snapchat Movie: “Sickhouse”, www.fastcocreate.com
Instagram Ads Now Include Mobile Banners, www.adweek.com
Make Your Social Media Strategy Sizzle with Summer-Focused Content, www.searchinfluence.com
Microsoft and LinkedIn: A Primer for Social Marketers, simplymeasured.com
Pinterest Advertising: Make the Most of Your Promoted Pins Campaign, blog.tailwindapp.com
Snapchat on the Road to Long-Term Success (Report), www.adweek.com
The Top 5 Apps For Your Next Social Media Contest, www.jeffbullas.com
Twitter chairman: Even painful political tweets have a place, TechCrunch
Twitter Tops 2016 Online Trust Audit and Honor Roll, www.adweek.com
Twitter wants to win over new users by sponsoring public Wi-Fi networks, venturebeat.com
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy, www.komarketingassociates.com

Video

7 of the Best Branded Instagram Videos May 2016, www.reelseo.com
Facebook Videos Are Creating 13 Times More Chatter Than They Were Last Year, www.adweek.com
Four Ways That Publishers Can Use Twitter Video, www.newswhip.com
How BuzzFeed tracked reactions during EU debate on Facebook Live, digiday.com

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