Marketing Day: Mobile ads, Google app promotions & social media

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Setting SEO KPIs for small manufacturing websites
Nov 22, 2016 by Dianna Huff
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
Google gives app marketers more ways to promote their apps with ads
Nov 22, 2016 by Ginny Marvin
Automated video ads, new Play inventory and in-app purchase audience modeling are now available.
3 next-level Yelp tricks for business owners
Nov 22, 2016 by Brian Patterson
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
ON24’s CMO says creativity, patience & never resting on your laurels are key to success
Nov 22, 2016 by Amy Gesenhues
Get to Know: ON24 CMO Joe Hyland
The limitations of Facebook’s anti-discrimination policy and others like it
Nov 22, 2016 by Andy Taylor
Facebook recently removed “Ethnic Affinities” targeting on its ad platform, but contributor Andy Taylor notes that this update only addresses the most immediate and obvious ways discrimination based on ethnicity can be perpetrated.
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
Nov 22, 2016 by Ginny Marvin
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.
Global content marketing: It’s gonna be big!
Nov 22, 2016 by Rebecca Lieb
Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes.
Social media, the subscription economy and the new face of retail
Nov 22, 2016 by John Donnelly III
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and advises how retail marketers should adapt.
Update: FTC holds Warner Brothers accountable for online influencer deception
Nov 21, 2016 by Tamar Weinberg
Warner Brothers will suffer penalties if they fail to make disclosures of sponsored content in the future.
Social Media Marketing 3.0: Best practices for ramping up social ROI
Nov 22, 2016 by Digital Marketing Depot
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to […]

Online Marketing News From Around The Web:

Analytics

Facebook’s metrics blunder causes publishers to fret, too, digiday.com
Has Productivity Slowed or Are We Using Outdated Measurements?, www.cmswire.com

Blogs & Blogging

8 Social WordPress Plugins to Improve Your Blog, www.socialmediaexaminer.com
Here’s Why Infographics Outperform Blog Posts, contently.com

Business Issues

Verizon is now competing with Facebook and Google in tracking consumers’ personal data, Recode
Apple teases a one-day Black Friday sale, a reversal from last year’s decision to sit out, techcrunch.com
BuzzFeed, NBCUniversal to Intertwine Ad Sales and Production, www.wsj.com

Content Marketing

65 Million Articles Are Published Each Month – Can Yours Stand Out?, www.blogtyrant.com
How to Differentiate Content in a Crowded Field, contentmarketinginstitute.com
Why 2017 Must Be the Year of Content Marketing, www.cmswire.com

Conversion Optimization

12 Proven Ways to Convert With Overlays, unbounce.com
How To Build A Signup Form That Converts, www.searchenginepeople.com
How to Optimize a Site Without a Clear Online Conversion, conversionxl.com

Copywriting, Design & Usability

The Anatomy of a Great Infographic, www.copypress.com

Domaining

MailboxPark wants to monetize email to your parked domain names, domainnamewire.com
My first new TLD sale, domainnamewire.com

E-Commerce

17 Quick Tips to Boost Holiday Ecommerce Sales, multichannelmerchant.com
3 Amazon Advertising Tools for Retail Marketers, vertical-leap.uk
Amazon announces new Dash-powered devices that can auto-reorder your coffee, air filters, and more, techcrunch.com
Black Friday Marketing Campaign Strategies, www.searchenginejournal.com
Data-driven marketing, customer and product insights that drive sales, www.internetretailer.com
Forget the Heartstrings, Retailers Are Pushing More Deals, adage.com
Go Mobile (and Personalized) for 2016 Holiday Retailing Success, www.cmswire.com
Holiday Shopping Season 2016: Spend Forecast and Gift Trends, www.marketingprofs.com
How Consumers Will Shop – and What They’ll Buy – This Holiday Season, www.thinkwithgoogle.com
How to Make Money Selling Hassle-Free Products on Amazon, www.cmswire.com

Email Marketing

5 Most Critical Elements for Every Email Format, marketingcloud.com
How to solve 5 common email marketing problems, www.internetretailer.com
Looking Back: 2015 Holiday Email Volume, www.verticalresponse.com

General Internet Marketing

4 Successful Holiday Campaigns From Big Brands, blogs.constantcontact.com
7 Ways CMOs Can Build Value in a Digitally Exponential World, www.cmswire.com
Almost half the world will be online by end of 2016; poorer countries will lag, report shows, www.reuters.com
Female-Targeted Brands Lead on Aspirational Authenticity, adage.com
How Digital Can Boost Your Marketing This Thanksgiving, www.martechadvisor.com
How FTC Guidelines Could Derail The Influencer Marketing Hype Train, www.socialmediaexplorer.com

Mobile/Local Marketing

Firebase App Indexing for Personal Content, Google Developers Blog
Debating the openness and opportunity of Europe’s mobile economy, blog.google
The case for chatbots being the new apps, econsultancy.com

Other Items

Yahoo Brings on the Fun Bots: Trivia with Friends…, Yahoo Search
Alexa top 1 Million sites is retired. Here’s the Majestic Million., blog.majestic.com

Social Media

3 Simple Tactics for Using Twitter as a Traction Channel, www.convinceandconvert.com
3 Social Media Design Tools That Create Stunning Images, www.socialmediaexaminer.com
50% of millennial and Generation Z shoppers use social media while they shop: report, www.mobilecommercedaily.com
7 Tips for Running a Successful Social Media Marketing Campaign, Online Marketing Blog
7 Tips for Running a Successful Social Media Marketing Campaign, www.toprankblog.com
7 Ways to Run Better Social Media Contests in 2017, AdWeek
Facebook Ends Ethnic Affinity Targeting, www.merkleinc.com
Facebook extremism and fake news: How Facebook is training us to be conspiracy theorists, qz.com
Facebook testing feature that shows you where to find free and public Wi-Fi, venturebeat.com
Facebook’s Drone Crash Prompts Safety Investigation, www.wsj.com
Get a Competitive Overview of Your Facebook Performance, www.socialbakers.com
Marketers like what they see in Snapchat Spectacles, digiday.com
Snapchat’s Spectacles Cause a Scene in New York, adage.com
Social Influencers Say It’s Really Not Just About the Money, www.emarketer.com
Twitter Releases Featured Stickers for Thanksgiving, www.adweek.com

Video

Amazon is in talks to stream live sports, report says, cnbc.com
8 of The Best British Christmas Video Ads of 2016, tubularinsights.com
A quick tour of measurement for video campaigns, chiefmartec.com
Facebook is testing real-time ads for live videos, digiday.com
Here’s Why Casey Neistat Is Ending His Wildly Popular Daily Vlog on YouTube, www.adweek.com
Sample Videographer Job Description and Posting for Marketing Departments, www.thesaleslion.com

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