Marketing Day: Instagram’s 500K advertisers, Twitter’s app install ads & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Forrester: Here are some ways marketers can adapt to messaging apps
Sep 22, 2016 by Barry Levine
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
4 ways to improve your value as a strategic SEO partner
Sep 22, 2016 by Derek Edmond
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
Everything you need to know about Google’s ‘Possum’ algorithm update
Sep 22, 2016 by Joy Hawkins
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
GeoBlocks offer more precise location targeting and analytics, says xAd
Sep 22, 2016 by Greg Sterling
This was one of several announcements at its “On Location” event in New York.
Is interest targeting the future of marketing?
Sep 22, 2016 by Steve Olenski
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members.
[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers
Sep 22, 2016 by Matt McGee
In this week’s episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Sep 22, 2016 by Nadine Dietz & Erica Seidel
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
Twitter’s app install ads go native inside its ad network
Sep 22, 2016 by Tim Peterson
With the click of a button, mobile advertisers’ app install ads on Twitter can be converted into native ads running across its in-app ad network.
Is mobile SEO obsolete?
Sep 22, 2016 by Bryson Meunier
As more and more people use their mobile phones to do everything, including search, columnist Bryson Meunier says, it’s no longer possible to treat mobile as a separate niche of SEO.
Instagram now has more than 500,000 active advertisers
Sep 22, 2016 by Tim Peterson
Instagram’s advertiser base has more than doubled since February, and more than 1.5 million businesses have converted to its business profiles since May.
Dark social dominates holiday sharing [RadiumOne data]
Sep 22, 2016 by Matt McGee
Survey of 1,000 consumers points to the importance of email and messaging for sharing of holiday-related content.
Accelerated Mobile Pages (AMP) burst into Google search results
Sep 22, 2016 by Greg Sterling
AMP showing momentum as Google races to make mobile web more user-friendly.
Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars
Sep 21, 2016 by Danny Sullivan
Yet another messaging app from Google, with little reason to expect it to be a success.
Navigate your marketing automation options with this checklist
Sep 21, 2016 by Digital Marketing Depot
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best.
For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
Sep 21, 2016 by Barry Levine
The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

6 reasons why SEO fails, and how you can succeed at it
9 tools to help you succeed with Google SERP features
Autumnal Equinox Google doodle welcomes first day of fall in the Northern Hemisphere

Online Marketing News From Around The Web:

Analytics

Snaplytics launches its Snapchat analytics platform for brands and influencers, venturebeat.com
The 3 Biggest Metrics for Digital Marketers, www.webpresence.tv

Blogs & Blogging

Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience, www.toprankblog.com
You Are What You Publish, www.webinknow.com
Your Blog as an ROI Generator, www.blogherald.com

Business Issues

An Important Message About Yahoo User Security, yahoo.tumblr.com
Yahoo shutting down Flickr Marketplace as it rethinks photo licensing and royaltie, venturebeat.com

Content Marketing

5 Ways Strategic Bullet Points Make You a Stronger Content Marketer, www.copyblogger.com
7 Ways to Utilize Infographics In Your Content Marketing Strategy, www.copypress.com
How a Project Manager Solves Content Marketing Challenges, www.verticalmeasures.com
How to Unify Content in a Multi-Brand Enterprise System, www.convinceandconvert.com
October 2016 Marketing and Holiday Planning, blogs.constantcontact.com
Using Supporting Content to Build Loyal Customers, Authority, www.practicalecommerce.com

Conversion Optimization

Key Pillars of a Successful CRO Program, vwo.com

Copywriting, Design & Usability

5 UX issues retailers still struggle with, www.usertesting.com
Does Your Homepage Suck?, www.copyblogger.com
Keep It Fresh: Steps for Updating Your Website Content, www.bruceclay.com
The customer experience revolution requires advertising with purpose, econsultancy.com

Domaining

5 Magic Steps to Refresh an Old or Expired Domain, www.linkresearchtools.com
People are forgetting .com exists – ICANN survey, domainincite.com

E-Commerce

Amazon undercuts rivals with launch of new photo printing service, Amazon Prints, techcrunch.com
Can stores survive by becoming digital marketplaces?, www.internetretailer.com
Devices Consumers Use to Shop for Fashion Online, www.marketingprofs.com
Global 1000 spotlight: The promise of cross-border e-commerce, www.internetretailer.com
Is dynamic pricing in e-commerce poised for growth?, www.internetretailer.com
The Key to Global Selling Success: Accurate Translation, www.marketingwords.com

Email Marketing

Coming Soon to Gmail: Better Email Rendering, blog.mailchimp.com
The Email Marketer’s Holiday 2016 Playbook, movableink.com
Why Email Marketing’s Only Limit Is Your Imagination, 3qdigital.com

General Internet Marketing

Are organizations well-equipped for omnichannel marketing?, econsultancy.com
The Moment of Truth Nearly Every Brand Blows, www.convinceandconvert.com
What Librarians Can Teach Marketers About Weeding Out ROT, contentmarketinginstitute.com
YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line, www.ducttapemarketing.com

Internet Marketing Industry

Neustar Introduces Advanced Marketing Attribution Analytics Through Partnership With Facebook, www.realwire.com
Purch Launches Purch Perks, a New Membership and Loyalty Platform, www.purch.com
We’re Revolutionizing the Social Analytics Space. Again., simplymeasured.com

MarTech

5 Ways for a CMO to Forge a Powerful Partnership with the CIO, www.martechadvisor.com

Mobile/Local Marketing

App Developers: It’s Time to Focus on Retention Strategies, www.adweek.com
How Old-School Tactics From Emerging Economies Can Inform Local Marketing, streetfightmag.com
Mobile app marketers will lose $100 million to fraud this year, venturebeat.com
Mobile Data Marketplace Creates Direct Path for App Dollars, adage.com
The Difference Between AMP and Mobile-Friendly Pages, www.searchenginejournal.com
The pros and cons of messaging with a business, venturebeat.com
Why luxury brands think mobile first, www.internetretailer.com

Reputation Management

Building a Personal Brand on Social Media in a Global Environment, blog.bufferapp.com

Social Media

3 Tips for Better Facebook Engagement, www.socialbakers.com
4 Creative Ways to Use Instagram for Business, www.socialmediaexaminer.com
5 Big New Social Media Marketing Trends, www.wordstream.com
Accelerating LinkedIn’s Vision Through Innovation, blog.linkedin.com
As Social Platforms Replicate Features, Where Should Brands Put Content?, www.adweek.com
Facebook is expanding its campaign to combat hate speech, www.theverge.com
Profile Expression Kit Now Open To All Developers, developers.facebook.com
Social Success for the CMO: Four Signs You’re Doing It Right, www.marketingprofs.com
What’s Up With Pinterest’s New Group Board Messages?, blog.tailwindapp.com

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