Marketing Day: IAB’s ad-blocking study, mobile wallets & chatbots

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Does the IAB’s first ad-blocking study provide the “missing stat”?
Jul 27, 2016 by Barry Levine
The report offers some new insights into what it will take to keep people away from ad blockers.
How to use device bid adjustments, straight from Google
Jul 27, 2016 by Matt Lawson
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
TrackMaven Report: What your content says about your social media marketing strategy
Jul 27, 2016 by Tamar Weinberg
TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things.
Local businesses trump big businesses when it comes to delivering on-site updates
Jul 27, 2016 by Myles Anderson
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
Not just for payments, mobile wallets an underused consumer channel — [survey]
Jul 27, 2016 by Greg Sterling
Urban Airship survey showcases broader potential of mobile wallets.
Pokémon Go, augmented reality and the future of local marketing
Jul 27, 2016 by Brian Smith
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Use Power BI to supercharge your SEO
Jul 27, 2016 by Chris Liversidge
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about.
The art of link building: Why creating connections is the key to success
Jul 27, 2016 by Ryan Shelley
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
3 ways marketers can use speed to their advantage
Jul 27, 2016 by Scott Vaughan
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it.
8 tips from 7 months of local sponsorship marketing
Jul 27, 2016 by Megan Hannay
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.
Marketing. Tech. Management. See the MarTech Europe agenda.
Jul 27, 2016 by Marketing Land
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide.
Pinterest poaches Snapchat’s ad research boss Gunnard Johnson
Jul 27, 2016 by Tim Peterson
Pinterest has hired Johnson to be its head of measurement science and insights at a time when measurement has never been more important to digital ad sales.
Flok wants to bring chatbots to the small business masses
Jul 27, 2016 by Greg Sterling
Company’s app enables bots to interact with consumers on behalf of SMBs.
Apple earnings: Company beats with $42 billion, iPhone SE above expectations
Jul 26, 2016 by Greg Sterling
Device sales were down across the board, but analysts had expected worse.
Twitter’s ad biz struggles under pressure on video ad pricing
Jul 26, 2016 by Tim Peterson
Twitter has had to lower its video ad viewability standard to remain competitive and be able to compete on volume over value.
Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad
Jul 26, 2016 by Barry Levine
This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

YP brings search and location data together in “audience cartography”
AdWords Editor updated to support expanded text ads
Google returns special presidential candidates box that previously omitted Donald Trump
The definitive SEO audit part 3 of 3: Off-site
SEO requirements for a new website platform
Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore

Online Marketing News From Around The Web:

Analytics

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent, streetfightmag.com
Four big brands on the state of digital analytics, econsultancy.com
The Hidden Side Effects of Using Big Data to Better Understand Your Customers, blog.kissmetrics.com

Blogs & Blogging

Coming soon: Money from your Tumblr, staff.tumblr.com
How to Start a Amazing Beauty Blog With WordPress, www.wpexplorer.com

Business Issues

Facebook and Google succeed because they’re governed as “benevolent dictatorships”, qz.com
Jack Dorsey on Twitter’s harassment problem: ‘Abuse is not part of civil discourse’, venturebeat.com
LinkedIn acquires Chicago-based PointDrive, www.chicagotribune.com

Content Marketing

5 Rules for Publishing Accessible Content, www.practicalecommerce.com
8 Traffic Driving Super-Tips For Your Content, smallbiztrends.com
Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum, sherpablog.marketingsherpa.com
Sales Enablement Starts Where Marketing Content Leaves Off, www.emarketer.com
The 4th Reason for Content Marketing: A Profit Center, contentmarketinginstitute.com
The Ridiculous Amount of Content Consumed Every Minute, contently.com

Conversion Optimization

A Complete Content Funnel for the B2B Buyer’s Journey, blog.crazyegg.com

Copywriting, Design & Usability

5 tips for writing chatbot scripts, venturebeat.com
Creating Effective Titles & Headlines, www.copypress.com
Four Ways to Woo New Customers With Sweet-Talking Web Copy, www.marketingprofs.com
How To Create Icons In Adobe XD, www.smashingmagazine.com

Display & Contextual Advertising

New Responsive Display Ads: What You Need to Know, www.wordstream.com

E-Commerce

5 retention strategies for online retailers, www.internetretailer.com
Amazon debuts a dedicated shop for Kickstarter products, techcrunch.com
Shopper marketing influences long-term behavior in digital age, www.luxurydaily.com
What Flavor Is Your Shopping Cart?, www.practicalecommerce.com

Email Marketing

3 Secret Gmail Buttons To Get Your Cold Emails Opened, www.jeffbullas.com
4 Questions to Ask Yourself Before Adding Humor to Your Email Content, movableink.com
4 Things Your Welcome Email Must Do (and Probably Doesn’t), blogs.constantcontact.com
Newsletter editors are the new important person in newsrooms, digiday.com

General Internet Marketing

3 Advanced Influencer Marketing Strategies for Noisy Markets, www.convinceandconvert.com
Best Practices for Digital Advertising A/B Testing, www.toprankblog.com
Emojis Make Brands Fun, Relatable, www.emarketer.com
Find Out Whether Surveys Can Lead to Better Personalization, www.martechadvisor.com
The Disconnect Between Marketers and Influencers, www.adweek.com
You Can Now Determine Return on Ad Spend Across All Channels, www.tune.com

Internet Marketing Industry

HourlyNerd Rebrands as Catalant, www.prnewswire.com
New Smaato Demand Platform Eliminates Mobile Advertising Waste By Giving Demand Partners Real-Time Traffic Segmentation Control, www.webwire.com
Video, Mobile, and Product Ads Drive Q2 2016 Growth, kenshoo.com
Wpromote Acquires Standing Dog, www.prnewswire.com

MarTech

Find a Marketing Automation Platform that Grows, blog.marketo.com
How Ad Tech Companies Can Retain Their Appeal To Talent, adexchanger.com
Successful Senior Marketers Must Understand Marketing Tech, www.emarketer.com

Mobile/Local Marketing

Live-updating AMPs, amphtml.wordpress.com
3 tips for app developers during the net neutrality debate, venturebeat.com
Apple Pay Now Accounts for Three-Fourths of U.S. Contactless Payments, fortune.com
Mobile-First Marketing Will Keep You Ahead of the Competition, www.marketingprofs.com
Why an app download is not enough, www.internetretailer.com

Other Items

Google Play Family Library: Share what you love with the ones you love, Official Google Blog
It’s Here! Introducing the New and Improved Yahoo Messenger Desktop App, yahoo.tumblr.com

Social Media

‘We were wasting time churning out tweets’: The Economist guide to quality over quantity, digiday.com
4 Tools for Social Customer Service, www.socialmediaexaminer.com
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition, www.adweek.com
Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites, www.adweek.com
Snapchat Memories: All You Need to Know, blog.bufferapp.com
Three ways to encourage social sharing in a foreign market, econsultancy.com
Who “Owns” Social Media Data at Your Company?, simplymeasured.com
Why Your Social Media Follower Counts Mean Zip, www.cmswire.com

Video

The State of Online Video in 2016, www.marketingprofs.com
Tim Cook is surprisingly confident about the promise of augmented reality, venturebeat.com
Twitter’s video push seen taking time to fast-forward growth, www.reuters.com
Why Facebook is the 800-Pound Gorilla of Livestreaming, www.searchenginejournal.com
YouTube star PewDiePie’s firm rakes in $8 million profit, www.reuters.com

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