Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Will my organic rankings suffer if I don’t have a blog?
Feb 22, 2017 by Stephanie LeVonne
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
Feb 22, 2017 by Jim Yu
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.
Skyhook announces ‘next-gen geofencing’ based on global WiFi database
Feb 22, 2017 by Greg Sterling
The company says it has developed a more accurate methodology for store visitation measurement.
3 ways artificial intelligence is transforming B2B marketing
Feb 22, 2017 by Peter Isaacson
It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.
Case study: Location data outperforms online signals as e-commerce targeting tool
Feb 22, 2017 by Greg Sterling
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.
How to keep your app users from dumping you
Feb 22, 2017 by Josh Todd
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.
Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
Feb 22, 2017 by Tim Peterson
Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages.
Instagram’s carousel format can now include more posts, be used outside of ads
Feb 22, 2017 by Tim Peterson
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.
Beyond the ad: How to incorporate purposeful mission into brand practices
Feb 22, 2017 by Megan Hannay
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
Dovetale launches tool for automatically finding influencers through photo-matching
Feb 22, 2017 by Barry Levine
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge
Feb 22, 2017 by Barry Levine
The customer engagement platform’s new help solution uses its intelligence to provide context and save time.

Online Marketing News From Around The Web:

Blogs & Blogging

5 Tips for Getting More Experience in Your Blogging Niche, The Blog Herald

Business Issues

Apple to Open New Campus in April, Wall Street Journal
Now Twitter loses head of entertainment talent and director of finance, TechCrunch
The woman who helped build Michelle Obama’s brand is joining Instagram, Recode
Waze Carpool targets more U.S. cities, Latin America for expansion, TechCrunch
Why Facebook and Snapchat Are Spinning Off Mobile Incubators, Adweek

Content Marketing

4 Content Marketers Experimenting Their Way to Engagement, CMS Wire
The Difference Between Content Marketing and Social Marketing, Simply Measured

Conversion Optimization

10 Fascinating Tips to Skyrocket Conversion Rates 267% In One Week, Ignite Visibility
3 “Spammy” Website Tricks that Can Double Your Conversions, Kiss Metrics
How CRO led to a huge increase in Bookify downloads, 3Q Digital
Making Your Case with Conversion Rate Optimization, Luna Metrics

Copywriting, Design & Usability

19 words and phrases to weed out of your marketing copy, Econsultancy
Adaptive Vs. Responsive Design, Usability Geek
How To Use Shadows And Blur Effects In Modern UI Design, Smashing Magazine
Sherlock Holmes and Mastery of the Craft of Writing, Copyblogger

Domaining

Apple quietly bought iCloud.net domain, shuts down eponymous social network, TechCrunch
Full page ads with no domain name? That’s strange., Domain Name Wire

E-Commerce

5 e-retail planning tips for holiday 2017, Internet Retailer
Amazon plans to sell beer and wine at its new high-tech convenience store, Recode
Amazon spends a lot to secure dominance – don’t expect that to change, Internet Retailer
eBay Deploys Artificial Intelligence to Benefit Sellers, Small Biz Trends
Five Steps to Getting Started With eCommerce Digital Marketing, Smokehouse SEO
How Post-Purchase Marketing is Key to Customer Retention, Multichannel Marketer
How to Reduce Fears and Bring Clarity to the Checkout, Shopify Plus
Shoppers in the UK spend more online in January, but sales growth slows, Internet Retailer

Email Marketing

4 Ways the Email Newsletter Is Making News Better, Convince and Convert
Email Marketing Hacks: Read This Checklist Before Hitting Send, Jeff Bullas

General Internet Marketing

4 best practices to move the needle on digital advertising, VentureBeat
How to Shift from Marketing Automation to Engagement Marketing, Marketo
More brands ask their ad buyers to blacklist Breitbart, Digiday
What is Influencer Marketing?, Crazy Egg

Internet Marketing Industry

B2B Marketers Using Account Based Marketing Now Gain Deeper Insights and Greater Precision from Enhancements to Madison Logic’s Activate ABM(TM) Platform, Market Wired
BigCommerce Appoints Alexandra Shapiro as Chief Marketing Officer, Business Wire
Ecrebo secures investment from Air Miles and Nectar founder Sir Keith Mills, Ecrebo
Factual Expands Operations to Support Rapid Growth in Booming European Market, Market Wired
Start-up Adimo eyes global growth with £1m funding deal, The Scotsman

MarTech

Building Blocks: Jenna Weinerman, Marketing Director at Updater talks Marketing Tech, MarTech Advisor
Chat Bots Are Winning Over Social Media Users, Adweek
Four ways AI is already being applied to sales and marketing, Econsultancy
How artificial intelligence will transform marketing, Mobile Commerce Daily
How to Use Blockchain Technology to Retain More Customers, CMS Wire
The Technology Challenges Holding Marketers Back from Single Customer View, eMarketer
With Ad Tech, Nielsen Catalina Solutions Sheds Its One-Trick-Pony Reputation, AdExchanger

Mobile/Local Marketing

U.S. iPhone Users Spent An Average of $40 on Apps in 2016, Sensor Tower
Common Mobile Mistakes: How to Choose the Right Ad Formats, AdAge
Contextualized and individualized shopper experience key to mobile campaigns, Mobile Commerce Daily
Mobile Content Marketing: Three Crucial Truths for Better Mobile Content, Top Rank Marketing Blog
The Best A/B Testing Tools For Mobile Apps, Search Engine People
The New York Times is experimenting with mobile-specific headlines – Digiday, Digiday
WhatsApp Snapchat copycat feature gives marketers more options, Mobile Commerce Daily
Why Payment Companies Are Flocking To Messaging Apps, Fast Company

Social Media

20 Creative Ways to Use Social Media for Storytelling, The Buffer Blog
3 Tips for Creating a Social Strategy Fueled by User-Generated Content, Adweek
Facebook Automatic Placements: Considerations before Testing, 3Q Digital
Facebook in talks to live stream one MLB game per week – sources, Reuters
Facebook’s next hardware play? Instagram Spectacles, VentureBeat
How to Use Hashtags on Instagram, Tailwind Blog
Look Who Else Is Following Snapchat, eMarketer
Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand, Adweek
Social Media Influencers: Who They Are & What They Do, MarketingProfs
The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe, Sprout Social
Why Business Is About to Boom for Social Media Agencies, Convince and Convert
Will Snapchat suffer from WhatsApp’s new “Status” feature?, Econsultancy