Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Don’t miss MarTech Europe next week. Hope to see you there!
Oct 24, 2016 by Scott Brinker
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech Europe.
Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Oct 24, 2016 by Matt McGee
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
How to dominate local SEO: more challenging in an evolving local search environment
Oct 24, 2016 by Sherry Bonelli
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
Is your location data being held hostage?
Oct 24, 2016 by Adam Dorfman
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
The eerie future of AdWords targeting
Oct 24, 2016 by Todd Saunders
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
Oct 24, 2016 by Matt McGee
In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today.
IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Oct 24, 2016 by Barry Levine
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
October surprise: When brands enter the political discussion
Oct 24, 2016 by Chris Kerns
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
Organizing for simplicity: An inside look at Humana’s digital transformation
Oct 24, 2016 by Nadine Dietz & Erica Seidel
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel

Online Marketing News From Around The Web:

Analytics

Forrester: Journey Analytics Are the ‘Next Frontier’ for Customer Insights, www.cmswire.com
What to look for in website traffic data, www.internetretailer.com

Blogs & Blogging

10 Great Blogging Platforms Not Named WordPress, www.blogherald.com
5 Ways Small Businesses can Benefit from Blogging, smallbiztrends.com
Dead Simple Ways to Keep Your Best Blogging Ideas From Slipping Away, www.blogherald.com
The Fear of Blogging is Real – Here’s How to Overcome It, www.blogherald.com

Business Issues

The New York Times Acquires The Wirecutter and Sibling Site, adage.com

Content Marketing

Analyze All of Your Paid Content in One Place, www.socialbakers.com
Content Pillars: A Big Idea For Creating Potent Blog Content, www.jeffbullas.com
How a Content Refresh Can Help You Stay Relevant, blog.marketo.com
How to Create the Ultimate Branded Content Style Guide, contentmarketinginstitute.com
How to get most out of cornerstone content, yoast.com
Learn How to Turn Your B2B Content Marketing Into A Profit Center, www.toprankblog.com
Master These 7 Essential Elements for Winning Content, www.copyblogger.com
Programmatic and Native: A Perfect Match, adage.com
Why Aren’t B2B Marketers Leveraging Personalized Content Yet?, www.martechadvisor.com

Conversion Optimization

Conversion Rate Optimization: What Everyone Gets Wrong, company-enterprise.myshopify.com
From Users to Customers, www.cmswire.com
How to Build an End to End Social Media Conversion Process, www.razorsocial.com
Landing Page Best Practices And Failures That Ensued, www.ppchero.com

Copywriting, Design & Usability

Making the World a Better Place Through User Experience, www.uxmatters.com
Responsive User Assistance for Mobile Devices, www.uxmatters.com
Why Content Struggles Against Design, www.cmswire.com

Display & Contextual Advertising

A Quick Guide to Data-Based Display Advertising, blog.kissmetrics.com

E-Commerce

Amazon could be a lot bigger than we think, USA Today
Amazon Makes a Big Play for Grocery Business, adage.com
Applying the Scientific Method to Ecommerce Marketing, www.practicalecommerce.com
Cyberattacks knock out Etsy, Shopify, others as e-commerce security fears mount, www.retaildive.com
Mall investors poised to lose billions as shopping shifts online, www.retaildive.com

Email Marketing

Can AI Really Help You Write Better Emails?, contently.com
Holiday Marketing Tips You Need to Know, blogs.constantcontact.com
November 2016 Marketing and Holiday Planning, blogs.constantcontact.com
Personalized Email Is Effective in the UK, www.emarketer.com

General Internet Marketing

6 Truths About Creativity Every B2B Marketer Needs to Hear, www.toprankblog.com
An Agency Perspective: Elevating Digital Marketing Performance, www.thinkwithgoogle.com
How Enterprise CMOs Keep Their Budgets From Being Squeezed, adexchanger.com
The Art and Science of Emotional Engagement, contentmarketinginstitute.com

Internet Marketing Industry

British Martech Veteran BlueVenn Launches US Operations and New Martech Offering, globenewswire.com

MarTech

Adtech isn’t dead, it just has a lot of dead weight, techcrunch.com
Overcoming Marketing Stack Complexity to Drive Business Forward, www.martechadvisor.com
Small but Mighty Marketing Tools Your Team Can Use Today, www.marketingprofs.com
Why non-internet companies are buying into adtech, techcrunch.com

Mobile/Local Marketing

3 Twitter Geolocation Ideas to Improve Your Local Marketing, www.socialmediaexaminer.com
Five Stats Which Prove Marketers Are Struggling With Cross-Device Identification – And How They’re Working to Solve It, thedma.org
How Much Does it Cost to Create an App?, www.searchenginejournal.com
How to market your app throughout its lifecycle, www.tune.com
How travel brands are capturing millennial interest on mobile, econsultancy.com
Mobile Optimization Is Even More Essential, www.internetmarketingninjas.com
Pardon the Interruption… Why Opt-In Advertising Is the Future of Mobile, www.martechadvisor.com
PayPal payments and notifications are coming to Facebook Messenger, venturebeat.com
SMS is not email, www.mobilecommercedaily.com
The Importance of Location in Today’s Innovation Dialogue, streetfightmag.com
Worried about Privacy and Hackers? Hereâï¿½ï¿½s the Best Alternative to WhatsApp, www.socialmediaexplorer.com

Other Items

Dyn Says Cyberattack Has Ended, Investigation Continues, www.wsj.com

Social Media

10 Facebook Business Page Tips that Will Keep You From Screwing Up Your Marketing Efforts, smallbiztrends.com
10 Super Savvy Social Media Strategies for 2017, www.socialmediaexplorer.com
3 ways to leverage Instagram’s new Stories feature, 3qdigital.com
5 Ways B2B Marketers Use Facebook, www.socialmediaexaminer.com
5 Ways to Leverage Consumer-Led Social Media This Holiday Season, www.adweek.com
7 Ways to Easily Increase Your Reach on Facebook, www.searchenginejournal.com
Are Fortune 500 and Inc. 500 Companies Using Instagram?, www.marketingprofs.com
Can Marketers Really Generate Sales on Social Media?, www.toprankblog.com
Facebook expands Safety Center to 50 languages, doubles down on bullies with 60 partners, techcrunch.com
Pinterest Site Verification: Easy Step-by-Step Guide, blog.tailwindapp.com
Thanks to Twitter, Writers Are More Influential Than Publishers, contently.com
The Value of Paid Social, www.adweek.com
Why Would Snapchat Borrow Cable TV’s Business Model?, adexchanger.com

Video

High heels, high culture and high ambitions: YouTube Stars in Brussels, https://blog.google.com
Innovation in Monetization with Native Video Syndication, www.martechadvisor.com
Just 15 months old, Tasty is driving BuzzFeed video, digiday.com

From our sponsors: Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson