Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook acknowledges discrepancy that had overstated a video view metric
Sep 23, 2016 by Greg Finn
A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within this metric only).
Bombora gives marketers self-service access to its B2B surge intent data
Sep 23, 2016 by Barry Levine
Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.
Google updates Penguin, says it now runs in real time within the core search algorithm
Sep 23, 2016 by Barry Schwartz
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
9 tools to help you succeed with Google SERP features
Sep 23, 2016 by Jordan Kasteler
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
Report: Apple may be six months from launching an Echo-like Siri assistant
Sep 23, 2016 by Greg Sterling
Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.
6 reasons why SEO fails, and how you can succeed at it
Sep 23, 2016 by Trond Lyngbø
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
Are you losing money to ad fraud? 3 ways to protect yourself
Sep 23, 2016 by Grace Kaye
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget.
A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
Sep 23, 2016 by Amy Gesenhues
What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
The new era of brick and mortar: not business as usual
Sep 23, 2016 by Allan Haims
Columnist Allan Haims discusses the shifting retail landscape and how brick-and-mortar retailers can stay competitive by offering customers unique omnichannel shopping experiences.
3 ways agency account managers can work better with new client hires
Sep 23, 2016 by Matt Umbro
Dealing with a new hire can come with hurdles, but don’t let it intimidate you. Columnist Matt Umbro explains how to make the transition as smooth as possible and improve your client relationship.
Content marketing best practices from Oracle
Sep 22, 2016 by Digital Marketing Depot
The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Bing Ads Editor now supports Shopping campaigns
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Search in Pics: Google pills, sleep cot & Elle Exxe performs
What’s the Google AdWords Health Score and how is it different from existing tools?
El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta

Online Marketing News From Around The Web:

Affiliate Marketing

Opportunity Marketplace: The Benefits for Advertisers, blog.affiliatewindow.com

Analytics

2 Classic Ways Your Analytics Are Lying to You, www.wordstream.com

Blogs & Blogging

3 Things Your Small Business Blog Needs To Be Successful, www.blogherald.com
How Gimlet Hacked Slack to Reinvent Its Comments Section, contently.com
These Nightmare Stories Will Remind You How Important It Is To Backup Your Blog, www.blogherald.com

Business Issues

Fresh Twitter departures include U.S. Moments lead and head of TV, techcrunch.com
Google will reportedly launch a $129 Wi-Fi router on October 4, venturebeat.com
Twitter may receive formal bid shortly, suitors said to include Salesforce and Google, www.cnbc.com
Twitter Surges on Report It’s Said to Be Closer to Sale, adage.com

Content Marketing

Agencies Need to Figure Out Their Role in Content marketing, adage.com
Branded Content Leads to 59% Better Recall Than Other Digital Ads, www.adweek.com
How to Create ABM Content, blog.marketo.com
How to Create Your Brand Story, www.ducttapemarketing.com
How to Rise Above the Noise with Your Content Marketing, www.socialmediaexplorer.com
Unlocking (and Automating) Your Untapped Army of Content Promoters and Distributors, www.martechadvisor.com
What Makes B2B Content Remarkable for Buyers?, blog.kissmetrics.com
Why Your Content Marketing Needs an Influencer Strategy, www.cmswire.com

Conversion Optimization

How to Make Local Mobile Landing Pages That Convert, blog.crazyegg.com

Copywriting, Design & Usability

Glossary of Web Development Roles, www.practicalecommerce.com
The 1st Step in a Website Redesign Is Mapping Customer Needs, www.cmswire.com
The Most Innovative UX Of The Year, In 18 Projects, www.fastcodesign.com
What Do Design and Innovation Leaders Talk About on Twitter?, www.adweek.com
Why a site redesign should be the last resort, www.usertesting.com

E-Commerce

Amazon stock closes at over $800 – a record high, www.businessinsider.com
Experian: E-commerce fraud attack rate up 15% over 2015, www.retaildive.com
Four e-commerce metrics that can help increase ROI, www.internetretailer.com
Handmade at Amazon expands into five European countries, www.retaildive.com
Introduction to Amazon Ads Strategy, www.portent.com

Email Marketing

Email Design: Let’s Get Typographical, www.verticalresponse.com
Seven Ways Newsletter Marketing Still Works for Professional Services Providers, www.marketingprofs.com
This Checklist Ensures You Send Successful Email Newsletters, Every Time, www.blogtyrant.com

General Internet Marketing

How Marketing is Becoming More Like PR Than You Think, www.martechadvisor.com
Say Cheese for These 7 Free Stock-Photo Sites, contentmarketinginstitute.com
Why There’s No Such Thing as Being Too Obvious in Marketing, www.convinceandconvert.com

MarTech

Facebook and Intel built killer AIs that dominated a “Doom” video game competition, qz.com
Is this the creepiest use of facial recognition tech yet?, techcrunch.com

Mobile/Local Marketing

App-Less Beacons! A Marketer’s Guide To Current Tactics, www.aimclearblog.com
How to Create a Messenger Destination Facebook Ad, www.jonloomer.com
iOS Users Can Tell Twitter, “I Don’t Like This Tweet”, www.adweek.com

Social Media

Are Millennials Embracing Instagram’s Stories Feature?, www.marketingprofs.com
How to Maximize Your Tweets with Twitter’s New Character Counts, mavsocial.com
Is The NFL Using Twitter As A Digital Guinea Pig?, adexchanger.com
Snapchat’s Mysterious ‘Snap to Unlock’ Ads Start to Pop Up, adage.com
Still Hashtagging Every Word? You Could Be Hurting Your Brand, smallbiztrends.com
The Biggest Facebook Publishers of August 2016, www.newswhip.com
Twitter Ads: How to Advertise With Twitter, www.socialmediaexaminer.com
What we learned from hosting a social media contest, venturebeat.com

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