Marketing Day: Google Preferred Breakout Video ads, YouTube Brandcast & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Three golden rules for forecasting
May 6, 2016 by David Fothergill
Accurate forecasting can serve to inform the direction of your digital marketing campaigns and properly set client expectations. Columnist David Fothergill provides some food for thought to those new to the practice.
The #1 way advertising budgets will change this year
May 6, 2016 by Mike Sands
With digital display spending on the rise, marketers need to know how to engage their audience. Contributor Mike Sands urges marketers to look toward people-based advertising to connect with the right person at the right time.
YouTube announces Google Preferred Breakout Videos ad package at #Brandcast
May 6, 2016 by Amy Gesenhues
CEO Susan Wojcicki says the new video ads give brands access to the “hottest and fastest-rising videos” on YouTube.
Yelp reports Q1 revenues of $159 million, 269 percent ROI for advertisers
May 6, 2016 by Greg Sterling
The company said it has a 76-percent year-over-year advertiser repeat rate.
Act-On adds Account-Based Marketing
May 6, 2016 by Barry Levine
The marketing automation platform expands on its previous basic capabilities with “true ABM.”
Enough analysis, already! 8 tips for avoiding data fatigue
May 6, 2016 by Joshua Reynolds
Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the analysis that truly matters.
YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast
May 6, 2016 by Amy Gesenhues
YouTube announced new original Sesame Street programming, all NBA footage on Google Preferred and Breakout Video ads at its NewFronts event.
Twitter wants to be better at searches for Vines, Periscopes and GIFs
May 5, 2016 by Tim Peterson
Twitter search engineer Sam Luckenbill says the social network is working on improving its search engine’s ability to index content posted to Twitter, Vine and Periscope.
Report: Engagement with branded content on mobile 63% higher vs. PC
May 5, 2016 by Greg Sterling
Report from Polar argues for a “mobile-first” sponsored content strategy.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

5 reasons to keep doing mobile SEO even though ads are everywhere
5 ways SEO and PR should be working together
Global SEO: A huge opportunity + 5 tips for success
Search in Pics: Karl Urban I’m not an SEO, make SEO great again hat & Google wine club
Google updates the Google My Business API to version 3.0
Sigmund Freud Google Doodle celebrates father of psychoanalysis’ 160th birthday

Online Marketing News From Around The Web:

Analytics

6 Key Social Data Metrics Marketers Should Monitor, www.searchenginejournal.com
Five Ways Marketers (CMOs, Too) Can Master Data, www.marketingprofs.com
Optimize Campaign ROI With Predictive Social Analytics, www.adweek.com
Using Real-time Analytics to Boost Conversions, www.practicalecommerce.com

Blogs & Blogging

Prepublication Blog Post Distribution, heidicohen.com

Business Issues

Digitas Studios and Facebook Creative Shop Team Up to Co-Create Original Branded Programming, www.digitasdose.com
Exclusive: Apple’s Tim Cook to visit China for government meetings, www.reuters.com
Facebook Loses Virtual-Reality Innovator, www.wsj.com

Content Marketing

5 Remarkable Qualities of Effective Online Content, www.copyblogger.com
Content: Commoner, Not King, adexchanger.com
How to Create a Galaxy of Content Through Repurposing, www.searchenginejournal.com

Conversion Optimization

3 Ways Automated Lead Nurturing Can Supercharge The Sales Cycle, blog.kissmetrics.com

Copywriting, Design & Usability

How to Build a WordPress Site in 24 Hours, www.searchenginejournal.com
Quit Designing Websites That Look Good, www.searchenginejournal.com
Social Media Visuals: How to Easily Create Visuals Without a Designer, www.socialmediaexaminer.com

Domaining

How serious domain investors can help new TLDs succeed (and make money in the process), domainnamewire.com

E-Commerce

4 Biggest e-Commerce PPC Mistakes, www.beyondthepaid.com
5 Ways to Woo Last-Minute Mother’s Day Shoppers, www.convinceandconvert.com
Alibaba Sets Sights on Becoming Amazon Web Services of China, adage.com
eBay boosts its big-data brain with Expertmaker buy, www.cnet.com
Mobile commerce’s future has arrived, but many retailers are ill-prepared, www.mobilecommercedaily.com
New overseas e-commerce rules exert pressure on U.S. retailers, www.retaildive.com

Email Marketing

4 Steps to an Effective Reactiviation Email Campaign, blog.marketo.com
Why marketers are failing to make the most of automated emails, econsultancy.com

General Internet Marketing

Four Steps for a Successful Multilingual Marketing Campaign, www.marketingprofs.com
How to Build a Brand that Customers Passionately Love, sherpablog.marketingsherpa.com
Why Your Influencer Marketing Sucks (But Doesn’t Have To), adage.com

MarTech

Align Marketing Automation with Web CMS to Reach New DX Heights, www.cmswire.com

Mobile/Local Marketing

10 Questions to Ask Before Launching Mobile App Surveys, www.marketingprofs.com
Google Keyboard for Android Makes One-Handed Typing Easier, www.wsj.com
Open letter to CMOs: Stop all mobile advertising immediately, venturebeat.com
Preventing accidental clicks for a better mobile ads experience, adwords.blogspot.com
Reaching moms with mobile advertising, www.mobilecommercedaily.com
Three Ways Publishers Are Using Messaging Apps, www.newswhip.com
Top 10 mobile adoption myths in fashion and luxury apparel, www.mobilecommercedaily.com

Social Media

3 Things to Watch For When Your Facebook Ads Start To Decline, 3qdigital.com
4 Best Practices In Social Media Marketing, smallbiztrends.com
5 Free Social Media Management Tools to Make Life Easier, www.ducttapemarketing.com
Deconstructing the Perfect Facebook Post for Brands, www.newswhip.com
Facebook and TV – A Match Made In Advertising Heaven?, www.martechadvisor.com
Facebook for Marketers: Instant Articles, Bots, Branded Content, www.cmswire.com
Facebook Instant Articles: A Trojan Horse For Audience Network, adexchanger.com
Facebook loses first round in suit over storing biometric data, www.reuters.com
Facebook tests temporary reactions with a flower for Mother’s Day, www.theverge.com
How Are Politicians Using Facebook to Engage With Audiences?, www.newswhip.com
How to Create a Facebook Ads Funnel: 2 Strategies, www.jonloomer.com
How to Optimize Pinterest for Business, www.adweek.com
LinkedIn Buys Run Hop, Seeks to Make Feeds More Engaging, www.wsj.com
LinkedIn Exploring Its Own Version Of Facebook’s Instant Articles, www.buzzfeed.com
Snapchat wants a $40 CPM for new video ads, digiday.com
The dehumanization of Facebook Messenger, techcrunch.com
Twitter begins grouping popular tweets your friends have liked, venturebeat.com