The Future of CX with Larry Ellison
Marketing Day: Google Display Network, Facebook video plans & Twitter Live
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Dec 14, 2016 by Ginny Marvin
Change takes effect January 2017. - Data as the new currency: Three keys to CMO success in 2017
Dec 14, 2016 by Jim Yu
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers’ strategy and business success. - What we’ve learned about SEO in 2016
Dec 14, 2016 by Ryan Shelley
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017. - How to get started on your web content personalization strategy
Dec 14, 2016 by Digital Marketing Depot
For many organizations that started website redesigns in recent years, web content personalization was put into the ever-growing bucket of phase 2 features and functionality, or postponed indefinitely. - Facebook plans to buy original shows to fill its new video-only feed
Dec 14, 2016 by Tim Peterson
Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs. - Twitter Live raises questions about Twitter’s other live-streaming product, Periscope
Dec 14, 2016 by Tim Peterson
With Twitter adding live streaming, whither Periscope? To wither like Vine? - Two new reports: The good news is marketers will spend more on martech
Dec 14, 2016 by Barry Levine
The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the tools. - Ad tech firm Dstillery enters B2B arena with intent data from Bombora
Dec 14, 2016 by Barry Levine
The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data. - Is your analytics data lying to you?
Dec 14, 2016 by Jacob Baadsgaard
Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions. - Digital or TV? The false dichotomy in advertising
Dec 14, 2016 by Kevin O’Reilly
Contrary to popular belief, you shouldn’t have to choose between digital or TV. Contributor Kevin O’Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach. - Digital Satisfaction Index shows that US brands can gain if they champion privacy
Dec 14, 2016 by Barry Levine
The report finds that American consumers are not too happy about online privacy. - Revealing the marketing agenda for 2017
Dec 14, 2016 by Sponsored Content: Thunderhead
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. - Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate
Dec 13, 2016 by Amy Gesenhues
Tracking retailer email efforts for the first 10 days December, eDataSource says Amazon has sent 56% more campaigns than it did last year.
Online Marketing News From Around The Web:
Blogs & Blogging
- 3 Tips to Dusting Off Your Blog Writing Skills, smallbiztrends.com
- How to Swipe Great Titles … and Use Them On YOUR Blog, www.problogger.net
Business Issues
- Disqus lays off 11 as it plans a deeper focus on data, TechCrunch
- Jack Dorsey asked Edward Snowden how to fix Twitter (TWTR). Here’s what he suggested., qz.com
Content Marketing
- 8 Statistics That Prove Content Marketing Is the Best Brand Marketing, www.searchenginejournal.com
- A Strategic System that Produces Powerful Content Marketing Campaigns, www.copyblogger.com
- Creative Spotlight: Hook, Line, and Sinker: How to Effectively Introduce Your Content, www.copypress.com
- How Our Brains Respond to Different Content Formats, contently.com
Conversion Optimization
- Savvy Watch Boosts Holiday Conversions with Dynamic Pricing, multichannelmerchant.com
Display & Contextual Advertising
- Why ThinkProgress Abandoned Banner Ads, adexchanger.com
E-Commerce
- 4 e-commerce tips to finish the holiday shopping season on a high note, www.internetretailer.com
- 5 Signs of Bad Ecommerce Customers, www.practicalecommerce.com
- Captivate Your Customers With an Amazing E-Commerce Site, www.cmswire.com
- You can now shop Amazon from the Apple TV, techcrunch.com
Email Marketing
- How Will Email Marketing Change in 2017?, streetfightmag.com
General Internet Marketing
- Experiential Marketing Opens the Door to New Ad Formats, www.emarketer.com
- Reach and Influence: Your First Marketing Priority, moz.com
- The Best Holiday Marketing Campaigns With Influencers, mediakix.com
- What Can We Expect for Influencer Marketing in 2017?, www.adweek.com
Internet Marketing Industry
- AppsFlyer Introduces First Ad Revenue Attribution Solution for Mobile Apps, www.marketwired.com
- Eyeota Opens New York City Office as the Center of its U.S. Operations, www.prweb.com
- New Research from Radial Shows Pressure Mounts on Retailers as 95% of Customers Continue to Trust Amazon, www.radial.com
- Pyze Introduces Pyze Growth Intelligence 2.0, pyze.com
- Swiftpage Launches Act! Facebook Ads Powered by Tiger Pistol, www.act.com
- Tremor Video Utilizes Consumer Insights To Offer A Glimpse into 2017, www.businesswire.com
MarTech
- Amazon could become an ad tech force in 2017, econsultancy.com
- How B2B Companies Are Using Marketing Automation, www.marketingprofs.com
Mobile/Local Marketing
- ‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps, digiday.com
- 200 mobile apps, sites leaked personal information last year, www.mobilecommercedaily.com
- 5 new iOS 10 features mobile marketers should optimize, www.tune.com
- What Is an App Builder?, smallbiztrends.com
Social Media
- 3 Ways to Republish Instagram Content on Facebook, www.socialmediaexaminer.com
- 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget, www.adweek.com
- Benchmark Study: Set the right social media goals for 2017, www.quintly.com
- How Facebook Finally Reconciled Commerce and Connections, streetfightmag.com
- How to Get More Instagram Likes with Posts that Fly not Die, blog.tailwindapp.com
- Introducing Saved Posts, blog.business.instagram.com
- Social media in 2017: What do the experts predict?, econsultancy.com
- Social Media Marketing: How to Customize Your Facebook Page, www.toprankblog.com
- Social Media: Is Your Content All Rhetoric?, contentmarketinginstitute.com
- These Hot Topics Have Been Buzzy With Women on Facebook and Instagram, www.adweek.com
Video
- 85% of Digital Marketers Publish Videos on YouTube, www.searchenginejournal.com
- eMarketer Releases New Estimates for Digital Video Viewing in the APAC Region, www.emarketer.com
- Most Viewed Videos of 2016 (What Media Companies Can Learn), tubularinsights.com
- The Live Blog: December 13, 2016, media.fb.com
- Top 10 most Googled video games of 2016: Overwatch, Battlefield, and Slither.io, venturebeat.com
From our sponsors: Marketing Day: Google Display Network, Facebook video plans & Twitter Live
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