Marketing Day: Google Data Studio, Facebook’s new retail ads & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

MarTech Europe preview: here’s what to expect in 6 weeks
Sep 20, 2016 by Scott Brinker
We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.
Drive PLA profits with keyword segmentation
Sep 20, 2016 by Digital Marketing Depot
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded.
Videology joins Screenvision to make movie theater ads more targeted
Sep 20, 2016 by Barry Levine
The alliance offers a new layer of audience data and allows advertisers to buy online, TV and movie theater inventory via one platform.
Can an ad-free, subscription-based social network exist?
Sep 20, 2016 by Patrick Armitage
Maybe the idea of an ad-free social media platform isn’t pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.
What is Google Data Studio and how can you use it?
Sep 20, 2016 by Sherry Bonelli
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
Loyalty a key tool to drive retailer app adoption, says Belly
Sep 20, 2016 by Greg Sterling
Company launching new cloud-based enterprise loyalty platform for retailers.
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Sep 20, 2016 by Tim Peterson
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.
Go for the gold: Mastering cross-device marketing
Sep 20, 2016 by Mike Sands
How do you win big in digital marketing? Columnist Mike Sands says it’s all about knowing your customer across devices.
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
Sep 20, 2016 by Barry Levine
The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
Sep 20, 2016 by David Rodnitzky
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!
Sep 20, 2016 by Marketing Land
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content, and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Turn your online searches into in-store sales
Bing partners with CBS Interactive in syndication deal
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
What Netflix can teach us about long-tail keyword research
New EU copyright rules: basic fairness or punitive media subsidy?

Online Marketing News From Around The Web:

Analytics

Intent, Demographics and Micro-Moments in Analytics, www.webanalyticsworld.net
Percolate Introduces New Analytics Platform to Offer Real-time Visibility and Reporting on Campaign, Content, and Team Performance, www.martechadvisor.com

Blogs & Blogging

3 Ways to Create a Killer Blog, www.blogherald.com
How to make your WordPress blog private (and why!), www.besthostinganddesign.com
How To Monetize Your Blog By Repurposing Content, www.problogger.net

Business Issues

Facebook just bought a small hardware startup called Nascent Objects, www.recode.net
Google gets more time to counter EU antitrust charge on Android, www.reuters.com
Ruben Ortega Joins Pinterest as Engineering Director, Seattle Head, www.adweek.com
Twitter to Cut Jobs in India’s Tech Hub, Wall Street Journal

Content Marketing

10 Tips to Use Content to Transform Visitors into Buyers, www.searchenginejournal.com
3 Big Takeaways from Content Marketing World, blog.marketo.com
5 Tools to Help With Content Marketing, www.copypress.com
7 Ways To Optimize Your Content And Maximize Social Media Shares, www.jeffbullas.com
Activate Your Fanbase With User-Generated Content, www.verticalresponse.com
Feed the Content Monster with the Help of a Closed-Circle Content Loop, www.copyblogger.com
How User-Generated Content Helps to Grow a Vibrant and Engaged Community, blog.bufferapp.com
That Apple vs. Chevron Graphic is Content Marketing out of Context, www.swordandthescript.com
Will the Content Bubble Burst? What’s Next?, contentmarketinginstitute.com

Conversion Optimization

Micro and Macro Conversions | Choosing the Right CRO Metrics, vwo.com
The Critical Questions of Customer Journey Mapping: What, Who, Where, When, Why, and How?, thedma.org

Copywriting, Design & Usability

Brands Need to Be Able to Fail – but Not Screw Up the Customer Experience, screenwerk.com
Choosing a Web CMS Platform: How to See Beyond the Hype, www.cmswire.com
Empathic Design: Mapping Your Brain, Brand, and Data, conversionxl.com
The pros and cons of using pop-ups on your website, www.vertical-leap.uk
Why B2B Marketers Must Offer Customers a B2C Experience, www.marketingprofs.com

Domaining

The Cryptographic Key That Secures the Web Is Being Changed for the First Time, motherboard.vice.com

E-Commerce

A Step by Step Guide to Google Analytics Ecommerce Tracking, metrictheory.com
Amazon sellers have to work harder to grow, www.internetretailer.com
eBay and Sellbrite Partner to Offer Sellers Better Online Selling Experience, smallbiztrends.com
Etsy buys Blackbird Technologies to bring AI to its search, techcrunch.com
How authentic imagery transforms e-retail websites and ads, www.internetretailer.com
Parents and millennials will drive online holiday purchases this year, www.internetretailer.com
Wal-Mart completes $3 billion-plus purchase of Jet.com, bigstory.ap.org

Email Marketing

4 reasons people aren’t engaging with your email, myemma.com
5 Email Pre-header Tips that Boost Open Rates, www.practicalecommerce.com
5 Simple Email Hacks You can Use for More Reads, www.searchenginejournal.com
Email Open Rates on Mobile Devices by Industry, 2Q16, www.marketingprofs.com
Holiday Email Marketing Q&A: Your Planning Questions Answered, movableink.com
How to Write an Email That Gets Opened, Read, and Responded to, www.marketingprofs.com
Study: Green Monday Emails Spark 12.4 Percent More Engagement Than Cyber Monday Emails, www.yesmail.com

General Internet Marketing

5 Insights from Analyzing Half a Billion Dollars in Ad Spend, www.wordstream.com
Four ways to avoid ‘creepy’ personalisation, www.econsultancy.com
Happy Brand Marketers Start With an Improved RFP Process, adage.com
How to Promote Your New Podcast: 10 Effective Strategies to Try, blog.bufferapp.com
The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance, blog.kissmetrics.com

Internet Marketing Industry

Act-On Taps Michelle Huff, Former Salesforce Executive, as Chief Marketing Officer, press.act-on.com
Nielsen and Vision Critical Announce Strategic Alliance, www.nielsen.com

Mobile/Local Marketing

Apple’s Siri: A Lot Smarter, But Still Kind of Dumb, www.wsj.com
Consumers do homework on mobile, especially about apparel and groceries, www.internetretailer.com
Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App”, smallbiztrends.com
Smartphone Apps Crushing Mobile Web Time, www.emarketer.com

Other Items

Google Books will now make better suggestions on what to read next, TechCrunch
What happens next? Click and hold to find out!, staff.tumblr.com

Social Media

6 Steps to Launch a Perfect Snapchat Takeover, www.convinceandconvert.com
Facebook Lookalikes – Make the Most out of Your Data, 3qdigital.com
Facebook Marketing Partners Specialty Showcase: Audience Onboarding, www.facebook.com
Facebook Reactions On the Rise, www.adweek.com
Facebook Testing Profile Pictures in Place of Reactions Count, www.adweek.com
Here’s an Idea to Increase Your Facebook Following This October, www.searchinfluence.com
How Social Fits Into Your Owned Media Strategy, www.convinceandconvert.com
How Social Media Can Inspire Useful, Engaging News Feeds at Work, www.cmswire.com
How to Add Instagram Zoom to Your Social Strategy, simplymeasured.com
How To Use Social Media To Source Articles & Engage Readers, www.searchenginepeople.com
Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?, www.adweek.com
Publishers on their Facebook relationship: It’s complicated, digiday.com
Social Media Automation for Businesses: A Quick Guide, www.searchrank.com
Story Time at Pinterest, www.adweek.com
The Evolution and Future of Social Commerce, multichannelmerchant.com
Why Stories Are a Losing Battle in Instagram’s War With Snapchat, www.adweek.com