Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google AdWords’ view-through conversion window will soon default to 1 day
Mar 7, 2017 by Ginny Marvin
The change will go into effect on March 29, 2017.
Google rolls out free Data Studio globally, improves filters & other features
Mar 7, 2017 by Ginny Marvin
Users can now save and reuse data filters, add Google Analytics segments and more.
The business case to merge sales & marketing ops
Mar 7, 2017 by Scott Vaughan
Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.
How to use Google Tag Manager to show your clients results
Mar 7, 2017 by Sherry Bonelli
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
Chatbots: Hype or the real deal?
Mar 7, 2017 by Matt Silk
Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.
Driving local marketing change with Uber, Lyft and self-driving cars
Mar 7, 2017 by Brian Smith
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
Break through 5 common barriers to contextual marketing and connected experiences
Mar 7, 2017 by Mike Sands
In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.
Pinterest’s updated browser extension turns off-Pinterest images into search queries
Mar 7, 2017 by Tim Peterson
Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads.
What do employee reviews really say about your agency?
Mar 7, 2017 by David Rodnitzky
Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
Why search will save TV
Mar 7, 2017 by Benjamin Spiegel
As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for the future of the medium.
Twitter will offer viewership stats for Moments makers
Mar 7, 2017 by Tim Peterson
Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.
Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Mar 7, 2017 by Tim Peterson
Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
What’s a blockchain? And how could it change marketing & advertising?
Mar 7, 2017 by Barry Levine
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.

Online Marketing News From Around The Web:

Analytics

A Test: Which Vendor Wins at Sentiment Analysis?, CMS Wire
How to Get the True Measure of a Mobile Ad, AdAge

Blogs & Blogging

5 Free Blogging Apps You Need On Your IPhone Right Now, The Blog Herald
7 Blogging Mistakes to Avoid in 2017, Problogger
Configuring a User Avatar in WordPress Is Not as Easy as It Should Be, WordPress Tavern
From Miserable Telemarketer to Successful Entrepreneur: How Starting a Blog Changed My Life, Problogger
Introducing WordPress.com for Google Docs: A New Way Forward for Collaborative Editing, he WordPress.com Blog
The Exact Amount that You Must Spend on a Great Blog Is…, The Blog Herald

Business Issues

Amazon gives up fight for Alexa’s First Amendment rights after defendant hands over data, The Verge
Google foe takes Android complaint to regulators, Reuters
Google’s Christine Flores Is Pinterest’s New General Counsel, Adweek

Content Marketing

7 Apps and Tools Obsessed by Content Marketers, Content Marketing Institute
How to Plan Marketing Content to Effectively Reach Your Target Audiences, MarketingProfs
The Secrets to Word Count, CopyPressed
Your Recipe for Creating Linkable Content Assets, Vertical Measures

Conversion Optimization

Increase Conversions by Improving the Clarity of Your Value Proposition, Unbounce

Copywriting, Design & Usability

Designing a winning online experience: 8 questions you should ask, 3Q Digital
Experience Design: Beyond a Simple ROI, UXmatters
How to Create a Stunning Wedding Website with WordPress, WPExplorer
How To Perfect Your Mobile App’s Login Screen, Usability Geek
What Type of SSL Certificate Does Your Website Need?, Search Engine Journal

Domaining

How .com became a restricted TLD, Domain Incite
Uber is the proud new owner of UberSucks.com, Domain Name Wire
Yikes! Is this a death spiral for new top level domain names?, Domain Name Wire

E-Commerce

Amazon Prime launches in Mexico, TechCrunch
How to Finally Tame the Ecommerce Fulfillment Beast, Multichannel Marketer

Email Marketing

3 Quick Tips to Get a Better Email Response Rate, Jeff Bullas
Rewarding Customer Engagement With Pre-Built Segments, MailChimp Blog

General Internet Marketing

Evolve or Die: The Role of Purpose & Authenticity in Marketing, Top Rank Marketing Blog
How to Save A Struggling Marketing Plan, Pushing Social
The 4 Elements of Successful B2B and B2C Digital Marketing Programs, Simply Measured
Why Agile Marketing Is the Antidote to Constant Change, CMS Wire

Internet Marketing Industry

New AI and Robotics Capabilities Optimize Pega CRM to Improve Service and Sales Effectiveness, Pega
Act-On Brings The Waze™ Experience to B2B Marketing Automation with Adaptive Journeys™ Powered By Machine Learning, Act-On
Adbrain Partners with Eyeota to Create New Mobile Audiences, PR Web
AffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data, AffinityAnswers
Apple Pay is now available on ActBlue forms, ActBlue Blog
Former Salesforce Marketing Cloud Executive Bryan Wade Joins Sigstr as CEO, Business Wire
Olapic Supports Launch of Instagram Ads in Stories With Its Innovative Content in Motion Video Solution, Market Wired
Preethy Vaidyanathan Joins Tapad As SVP Of Product To Further Drive Global Solutions, PR Newswire
SearchSpring Delivers Product Boosting Rules for Category Pages, SearchSpring
SharpSpring and Enthusem Integrate to Help Marketers Automate and Track Direct Mail-to-Digital Campaigns, PR Web
TE2 Expands its Customer Experience Management System With New Mobile and Web Pre-Order mCommerce Module, Business Wire

MarTech

9 interview hacks for being the most memorable martech candidate, Chief Marketing Technologist

Mobile/Local Marketing

10 Items or Less: Why retailers need to rethink what they think about mobile, Retail Dive
5 Ways to Use Facebook Messenger Bots for Your Business, Social Media Examiner
Usage of Digital and Mobile Marketing Expanding in China, KoMarketing

Social Media

“What The Hell Do We Do With LinkedIn?!” (Final Answer), Search Engine People
Facebook’s content moderation system under fire again for child safety failures, TechCrunch
LinkedIn fails to agree with Russia on restoring access to site, Reuters
Popular Twitter Hashtags to Promote Your Small Business Every Day of the Week, Small Biz Trends
The Most Engaged Facebook Sites of January 2017, NewsWhip
What Marketers Should Know About Facebook User Engagement in 2017, Adweek

Video

Brand Stories, Video & Emotions: How to Connect With Viewers, MarketingProfs
Celebrate International Women’s Day on Facebook Live with #SheMeansBusiness, Facebook for Business
Celebrating inspirational women around the world: #HerVoiceisMyVoice, Official YouTube Blog
Twitch Introduces Pulse, a Facebook-Style News Feed, Adweek
WWE’s Raw Ingredient to Video Smackdown Success: Epic Storytelling, Tubular Insights

From our sponsors: Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics