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Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Report: Smart speaker ownership driving voice adoption on smartphones
Jul 20, 2018 by Greg Sterling
But 38% also said they bought a smart speaker ‘to reduce screen time’. - Planning to make a video ad or other video asset? 3 things to consider
Jul 20, 2018 by Jacob Baadsgaard
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions. - Gartner releases first Magic Quadrant on mobile marketing platforms
Jul 20, 2018 by Barry Levine
Mobile-only platforms take most of the top places, above Salesforce and Oracle. - IAB Tech Labs launches blockchain-analysis pilot program
Jul 20, 2018 by Barry Levine
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more
Jul 20, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
Jul 20, 2018 by Amy Gesenhues
The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services. - Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17
Jul 20, 2018 by Amy Gesenhues
CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off. - The benefits of balancing ABM with other marketing strategies
Jul 20, 2018 by Patricia Hursh
Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness.
Online Marketing News From Around The Web:
- 4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond, Wordstream
- 7 Tough Love Tips to Boost Your Freelance Writing Income, SEO Copywriting
- How LinkedIn Uses Contact Targeting and Website Retargeting, LinkedIn
- Improve Conversions: 16 Simple Mistakes that Kill Response Rates, Paperform
- The 3 Silent Killers of Influencer Marketing Campaigns, Go Fish Digital
- Turning A Boring Warranty Into a Lead Gen Tool (600 Leads in 2 Weeks), SEMrush
- Who’s in Your Sphere of Influence and Why Does it Matter?, Marketo
- Why “Sent Me” Videos are the New Unboxing Phenomenon, Tubular Insights
The post Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more appeared first on Marketing Land.
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