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Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook starts testing ads in search results
Dec 11, 2018 by Amy Gesenhues
The test inventory will be available in Facebook and Marketplace search results. - What email marketers should know about Alexa’s latest feature
Dec 11, 2018 by Greg Sterling
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion. - Hulu launches new private marketplace for its OTT ad inventory
Dec 11, 2018 by Ginny Marvin
The new programmatic marketplace will launch at the start of the new year. - Product pages are the new packaging: Think beyond lower prices to win online
Dec 11, 2018 by Andrew Waber
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. - Marketers say Time Well Spent movement isn’t influencing social media plans
Dec 11, 2018 by Amy Gesenhues
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. - How to vaccinate your data from potential exposure
Dec 11, 2018 by Adam Corey
Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
Dec 10, 2018 by Barry Levine
Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.
Online Marketing News From Around The Web:
- Amazon to charge third-party sellers for safety violations, Retail Dive
- Establishing AI Ethics in Marketing, CMS Wire
- Facebook Community Boost is Live in Little Rock, Facebook Newsroom
- Facebook Launches Verification for Individual Developers, Facebook for Developers
- How to Improve Your Social Media Channels, Marketo
- Incrementality: Why Pay For What’s Already Yours?, AdExchanger
- Live: Google CEO Sundar Pichai testifies to Congress, Recode
- Pinterest 100: The top trends for 2019, Pinterest Newsroom
- The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce, Get Elastic
The post Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace appeared first on Marketing Land.
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