Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimization

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Ultimate Agency Guide to Video Marketing
Jun 6, 2018 by Digital Marketing Depot
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.
Facebook shared user data with Chinese company identified as posing a national security threat
Jun 6, 2018 by Amy Gesenhues
Facebook confirms data partnerships with Huawei and three other Chinese telecom firms.
How to use Pinterest to drive high-volume traffic on auto-pilot
Jun 6, 2018 by Jessica Foster
Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action.
Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
Jun 6, 2018 by Barry Levine
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors.
Apple’s latest ARKit preps augmented reality to become pervasive reality
Jun 6, 2018 by Barry Levine
Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything.
Say hello to Voice Interface Optimization
Jun 6, 2018 by Barry Levine
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.
Facebook Audience Network opens inventory to in-app header bidding
Jun 6, 2018 by Amy Gesenhues
Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.
The story of data, Part 5: Where are we going?
Jun 6, 2018 by Robin Kurzer
With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit.
Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
Jun 6, 2018 by Robin Kurzer
This the sixth in a string of acquisitions the company says will enhance the reader experience.
Facebook facing class action in Illinois, campaign finance suit in Washington
Jun 5, 2018 by Greg Sterling
Data retention at issue in Washington, facial recognition consent in Illinois.
5 Google Optimize tests to take AdWords to the next level
Jun 5, 2018 by Matt Lawson
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.
What do Google and a toddler have in common? Both need to learn good listening skills.
Jun 5, 2018 by Dave Davies
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

UK-based Volume releases tool for marketers to train NLP engines
Jun 6, 2018 by Barry Levine
QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.
Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
Jun 6, 2018 by Robin Kurzer
The move shows there’s significant value to tools and services that protect brands’ programmatic placements.

Online Marketing News From Around The Web:

3 Simple Ways to Get Started with Action-Based Email Automation, AWeber
5 of the Best Sponsored Video Campaigns on Instagram: May 2018, Tubular Insights
How to Build a Facebook Messenger Bot Sequence, Social Media Examiner
How To Find The Right Social Media Influencers For Your Business, Social Media Explorer
Is it time for brands to buy into social commerce?, Mobile Marketer
Is Long-Form Content Essential to B2B Content Marketing Success?, KoMarketing
Navigating Facebook’s Pivot Away From News, AdExchanger
Report: Brands Abandoning Social Media Measurement, Street Fight
What Happened to Facebook Live?, MediaKix
Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses, Yext

The post Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimization appeared first on Marketing Land.

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