Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Google Assistant beats rivals for questions answered and accuracy
Apr 28, 2017 by Greg Sterling
Cortana was second for questions answered, Alexa second-best for accuracy.
How to Create the Ultimate Marketing Plan
Apr 28, 2017 by Digital Marketing Depot
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences? Compelling content, […]
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
Apr 28, 2017 by Barry Levine
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.
IBM enlists Watson to define customer segments and insights
Apr 28, 2017 by Barry Levine
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
Someone reposted your Page’s Facebook video? You can now take some of their ad $
Apr 28, 2017 by Matt McGee
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.
How to secure buy-in for your content marketing program expansion
Apr 28, 2017 by Rachel Lindteigen
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.
Are you grateful for digital? Part 2: Q&A
Apr 28, 2017 by Lewis Gersh
Columnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.
Amazon beats expectations in Q1 2017 with 23% jump in revenue
Apr 28, 2017 by Matt McGee
Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.
Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Apr 28, 2017 by Greg Sterling
Sales of Surface tablets and laptops were off 26 percent.
Facebook pixels get upgrade to track actions & page data
Apr 27, 2017 by Greg Finn
A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook.
Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Apr 27, 2017 by Ginny Marvin
Ad revenues rose 19 percent year over year.
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Apr 27, 2017 by Greg Sterling
Ratings are based on NPS survey data from 23,000 small businesses.
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
Apr 27, 2017 by Kevin Lee
While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’

Online Marketing News From Around The Web:

Affiliate Marketing

20 Ways to Motivate Stagnant Affiliates to Activate, Affiliate Marketing Blog

Analytics

Google Quickly Fixes AMP Analytics Bug, Search Engine Roundtable

Blogs & Blogging

Shopify Discontinues Its Official Plugin for WordPress, WordPress Tavern

Business Issues

Here’s Tim Armstrong’s official memo of who will be running the AOL-Yahoo combo, www.recode.net
Google and Facebook duped in huge ‘scam’, www.bbc.com
Government requests for Facebook user account data up 9% in second half of 2016, but content restrictions declined, TechCrunch
Report: Content recommendation companies Taboola and Outbrain are in advanced merger talks, TechCrunch

Display & Contextual Advertising

Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?, MarketingProfs

Domaining

.Art will have 3.5 million premium domain names, Domain Name Wire
Hum: 50K Domains Registered on The New gTLD .Realty at Uniregistry in 2 days; Almost All Under Privacy, The Domains
The EPA let NoAttacks.org expire. Then it blamed the new owner for cybersquatting., Domain Name Wire

Other Items