Marketing Day: Facebook e-commerce trends, Cranberry.FM & Twitter earnings report

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Musical chairs: where do beacons fit in the retail sensor landscape?
Apr 27, 2016 by Florent Peyre
As more retailers adopt beacon technology, columnist Florent Peyre believes it’s only a matter of time before it becomes ubiquitous. How will you incorporate this new tech into your marketing strategy?
4 key Facebook trends e-commerce advertisers need to know in 2016
Apr 27, 2016 by Andrew Waber
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.
Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting
Apr 27, 2016 by Barry Levine
New capabilities build on what the company sees as its biggest competitive asset: data.
Sharpen your SEO, SEM and social media marketing skills with an SMX Advanced workshop
Apr 27, 2016 by Marketing Land
SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas!
From the Editor’s Desk: Why we’re becoming believers in Facebook Live
Apr 27, 2016 by Matt McGee
In this month’s column, Editor-In-Chief Matt McGee offers more anecdotal evidence that Facebook is going to own the world of live video.
14 times Facebook has tried to be Snapchat
Apr 27, 2016 by Tim Peterson
Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of the messaging app’s features.
About.com takes new direction with launch of standalone health website Verywell.com
Apr 27, 2016 by Amy Gesenhues
In addition to a content team made up of 120 health experts, About.com has hired Dr. David Katz as its first senior medical advisor.
How to win on Amazon: Tips for successful keyword strategies
Apr 27, 2016 by Benjamin Spiegel
Looking to step up your Amazon strategy? Columnist Benjamin Spiegel offers some effective keyphrase techniques to help you to optimize product pages and grow results.
WebmasterRadio.FM acquired by Cranberry & relaunches as Cranberry.FM
Apr 27, 2016 by Amy Gesenhues
While no financial terms of the deal were released, Cranberry says WebmasterRadio’s founders and production team will stay on board.
Hit more content marketing home runs with these 4 lessons from 300+ campaigns
Apr 27, 2016 by Kerry Jones
Columnist Kerry Jones looks at three years of data to uncover characteristics of winning content and discusses what marketers can learn.
Twitter misses revenue estimates as brand advertising biz weakens
Apr 26, 2016 by Tim Peterson
After years of audience growth struggles, Twitter’s ad business is now having a hard time, particularly with brand advertisers.
Apple posts revenue miss of $50.6 billion but sells more iPhones than expected
Apr 26, 2016 by Greg Sterling
The company sold 51.2 million iPhones for a total of $32.8 billion in revenue.
Predictive lead scorer 6sense launches SearchSense to reveal which companies are conducting specific B2B searches
Apr 26, 2016 by Barry Levine
It’s not new intent data for 6sense, but it’s now being made available earlier in the process to clients.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
Sharpen your SEO, SEM and social media marketing skills with a SMX Advanced workshop
How to succeed with pay-per-call marketing in a mobile-first world
Searching for searchers: Audiences are the new keywords
Copyright bully Getty Images complains to EU that Google coerced it into image search
Trend observation: branded PPC ads getting more expensive

Online Marketing News From Around The Web:

Affiliate Marketing

How to get your affiliate programme match-fit for 2016, blog.affiliatewindow.com

Analytics

Measuring Content: You’re Doing it Wrong, moz.com

Blogs & Blogging

Beyond the Blog, contently.com
How to Make Money When Your Blog is Brand New: A Practical Guide, www.blogtyrant.com

Business Issues

Marissa Mayer gives a hedge fund four seats on Yahoo’s board, clearing the way for a sale of the company, qz.com

Content Marketing

10 Ways to Engage Your Audience with Interactive Content, blog.marketo.com
24 Plays That Will Up Your Content Marketing Game, contentmarketinginstitute.com
5 Content Marketing Ideas for May 2016, www.practicalecommerce.com
Content marketing: The right (& wrong) question, www.portent.com
How to Create a Case Study to Wow Your Visitors, blog.crazyegg.com
How to Write Subheads that Hook (and Re-hook) Your Readers, www.copyblogger.com
New Seismic/MarketingProfs Report Highlights Discrepancy Between Sales and Marketing Content Quality, seismic.com
Portrait of a Content Marketer, unbounce.com
The Hidden Value of Content Marketing, www.webinknow.com

Copywriting, Design & Usability

How to Create Influence with Your Writing, www.ducttapemarketing.com
Tools And Resources For Editing, Converting And Optimizing SVGs, www.smashingmagazine.com

Domaining

50 Brands Publish Brand TLD Use Cases, authenticweb.com
How Much To Budget For A Premium Domain Name, dotweekly.com

E-Commerce

Amazon names Doug Gurr UK country manager, www.reuters.com
Amazon to Bring Same-Day Delivery to Roxbury After Outcry, www.bloomberg.com
Court holds Amazon liable for years of unauthorized in-app purchases made by kids, techcrunch.com
EBay exec: Mobile innovation enhances transactions, research capabilities for customers, www.mobilecommercedaily.com
eBay shares rise 5% after beating earnings expectations, techcrunch.com
Ecommerce Imperative for Today’s Luxury Brands, www.emarketer.com

Email Marketing

7 Ways to Step Up Your Email Marketing Game in 2016, www.toprankblog.com
Consumer Device Preferences for Email Marketing, blog.movableink.com
Email Analytics Vendor Acquires Content Marketing Firm, www.cmswire.com
Email privacy bill headed for House approval, www.reuters.com
How to Interpret Your Email Marketing Results (Without Spending All Day Doing It), blogs.constantcontact.com
How to Measure the Business Impact of Your Email Marketing, blogs.constantcontact.com
Marketers Choose Responsive Email Templates Over Fluid Hybrid Design, www.emarketer.com

General Internet Marketing

‘Managing egos’: Brands confess their biggest challenges, digiday.com
Don’t Get Caught Behind With Your Digital Strategies, www.cmswire.com
How to Build Unique Strategies for Creative Influencer Marketing, www.convinceandconvert.com
The Complete Guide to Influencer Marketing, blog.bufferapp.com

Internet Marketing Industry

Certain Launches EventStream, a Comprehensive Event App Suite for Marketing Automation Solutions, www.businesswire.com
LiveRamp Expands Data Onboarding Service to United Kingdom and France, www.businesswire.com
Research Reveals Predictive Analytics Drives Revenue Growth, radius.com

MarTech

Marketing Technology Industry Sees Growing Consolidation, www.emarketer.com

Mobile/Local Marketing

Announcing the Mobile Data Plan API, youtube-eng.blogspot.com
Execs Look to Mobile-Focused Technology to Create More Effective Campaigns, www.emarketer.com
IDC: Smartphone shipments flat for the first time; Samsung widens lead over Apple in Q1 2016, VentureBeat
Messaging bots won’t replace apps, qz.com
Multi-Device Shopping is Huge in These Countries and Regions, multichannelmerchant.com
The Foundations of Mobile Landscape: 352 companies, $28B investment, $405B current value, venturebeat.com
What drives mobile loyalty these days?, www.mobilecommercedaily.com

Social Media

10 Must-Know Facebook Ads Tips & Features, blog.kissmetrics.com
3 Surprising Lessons for Marketers from the Future of Social, simplymeasured.com
7 Takeaways From Cision’s ‘State of the Media’ Report, contently.com
Brands, You Gotta Be More Than Robots on Social Media, www.cmswire.com
Five Steps to Measuring Your Social Media ROI, adage.com
How luxury brands should engage on Instagram and Snapchat, www.mobilecommercedaily.com
How to Create Amazing Facebook and Twitter Ads, www.searchenginejournal.com
How to Maximize Facebook Lead Ads, www.adweek.com
How to Use the Pinterest Bulk Editor to Create Promoted Pins, www.socialmediaexaminer.com
Innovation Spotlight Winners: Creativity Category, www.facebook.com
The rise of ‘micro-influencers’ on Instagram, digiday.com

Video

As Social Shifts To Video, Content Creators Win Power And Dollars, www.buzzfeed.com
Live videos help overseas brands sell online in China, www.internetretailer.com
Welcome to the 6ix: YouTube Space Toronto opens today, youtubecreator.blogspot.com

From our sponsors: Marketing Day: Facebook e-commerce trends, Cranberry.FM & Twitter earnings report