Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Call to B2B marketers: Job titles matter more than you think
Nov 17, 2017 by Sonjoy Ganguly
While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.
5 ways to deliver a stronger digital experience for your brand
Nov 17, 2017 by Digital Marketing Depot
Creating great digital experiences at lightning speed across multiple channels is tough. In our highly saturated digital culture, businesses must constantly re-evaluate customer touch points and deliver more personal experiences in order to stand out from the competition.
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
Nov 17, 2017 by Ginny Marvin
With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.
Facebook debuts web-based VR experiences within standard News Feed
Nov 17, 2017 by Tim Peterson
Sony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook.
Venzee launches the first middleware to optimize blockchain-bound data
Nov 17, 2017 by Barry Levine
Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion.
PullString drops text-based chat for voice conversations in its new platform
Nov 17, 2017 by Barry Levine
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s Alexa.
Media Trust CEO: Most of what happens on your web site is not controlled by you
Nov 17, 2017 by Barry Levine
And this third-party code, says Chris Olson, results in dozens of cookies for each user, security vulnerabilities and performance hits.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
Nov 17, 2017 by Amy Gesenhues
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.
Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
Nov 17, 2017 by Barry Levine
The partnership gives Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint in Europe.
Report: Location data provides ways to differentiate in a commoditized banking sector
Nov 17, 2017 by Greg Sterling
Personalization, improved efficiency and enhanced customer experiences are some of the examples cited in the Unacast quarterly report.
Intent is ROI’s hottest up-and-coming power source
Nov 17, 2017 by John Steinert
Purchase intent is nothing new, but not everyone realizes we’re already using it. Columnist John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage.
Email security: What marketers need to know
Nov 17, 2017 by Alyssa Nahatis
How can you stem the tide of spamming, phishing and other cyber threats? Contributor Alyssa Nahatis walks you through email authentication standards and deliverability best practices to help ensure your email marketing stays safe.
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
Nov 17, 2017 by Ginny Marvin
With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.

Online Marketing News From Around The Web:

Are retail brands ditching mobile apps? A look at some stats & case studies, Econsultancy
Black Friday Ecommerce Sales: Generating and Optimizing Revenue, Shopify
Conversational Commerce: Black Friday predictions for 2017, Retail Dive
Customer Relationships – Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts, MarketingProfs
Everything is Marketing: Why all CEOs should have marketing backgrounds, MarketingSherpa
Fast-Changing Industry Trends Force Publishers To Rethink Content Management, AdExchanger
How LinkedIn Can Help with Your Online Branding, Duct Tape Marketing
How to Capture Captive Audiences With Content, Content Marketing Institute
How to Protect Your Email List from Bots, MailChimp
Top 3 Reasons Why 84% of Digital Transformation Projects Fail, Get Elastic

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