Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook booting data brokers, simplifying privacy tools to bolster user confidence
Mar 29, 2018 by Greg Sterling
The company is turning off ‘Partner Categories’ and adding privacy shortcuts.
Instagram makes Stories advertising easier with automatic full-screen support
Mar 29, 2018 by Greg Finn
No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.
LinkedIn is rolling out native video advertising & video for Company Pages
Mar 29, 2018 by Robin Kurzer
Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.
Twitter emoji ad targeting is still new territory for some brands
Mar 29, 2018 by Amy Gesenhues
After nearly two years since its launch, Twitter’s emoji targeting remains a new concept for advertisers.
Programmatic performance marketing (aka affiliate marketing) questions and answers
Mar 29, 2018 by Kevin Lee
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.
Outbrain partners with Telaria to offer video ads
Mar 29, 2018 by Barry Levine
The content discovery platform said this is its first ongoing offering of outstream video ads.
Unleash the power of 1st and 3rd party data
Mar 29, 2018 by Digital Marketing Depot
First-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones. But, […]
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
Mar 29, 2018 by Barry Levine
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

BIMI launches to add trusted logos to emails
Mar 29, 2018 by Barry Levine
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.
Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan
Mar 29, 2018 by Blaise Lucey
From a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.

Online Marketing News From Around The Web:

Apple ups its transparency game to avoid a Facebook-like scandal, The Next Web
Identity is maintaining the conversation, not just the winning the conversion, AdAge
Snap Cuts About 100 Employees in Latest Round of Downsizing, Bloomberg
Microsoft is launching a huge reorganization to focus on AI and the cloud, MIT Technology Review
Twitter makes it easier to share the right part of a live video with launch of ‘Timestamps’, TechCrunch
Instagram brings GIFs back to Stories with stricter moderation, The Verge
Facebook eyes broader political ad disclosures, but won’t say when, Axios

The post Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising appeared first on Marketing Land.

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