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Marketing Day: Facebook alerts users, California privacy rules, AI report & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Crowdsourcing your inventory: Outsource product and empower customers
Jul 2, 2018 by Rohit Gupta
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. - Facebook alerts 800K users that people they’d blocked may have been unblocked the 1st week of June
Jul 2, 2018 by Amy Gesenhues
Facebook blames the unblocking glitch on a bug that lasted from May 29 to June 5. This is the second bug confirmed by Facebook in less than a month. - Apps must now pass review process before getting access to Facebook’s Marketing API
Jul 2, 2018 by Amy Gesenhues
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others. - New Forrester report: ‘Speech analytics has found its voice with AI’
Jul 2, 2018 by Barry Levine
The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer results and marketing opportunities. - California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
Jul 2, 2018 by Robin Kurzer
The legislation echoes GDPR and affords consumers greater control of their personal data. - Here’s how to use custom intent audiences in your GDN campaigns
Jun 29, 2018 by Grace Kaye
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Vistar launches marketplace for complete DOOH deals
Jul 2, 2018 by Barry Levine
Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online.
Online Marketing News From Around The Web:
- 5 Drip Campaigns Every Brand Needs to Have, Marketo
- 6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI, Business2Community
- Content marketing audit essentials, Smart Insights
- How to Add Coupon Affiliate Sites to Your E-commerce Brand’s Social Marketing Mix, Maximize Social Business
- How to Build an Email List from Scratch: 10 Incredibly Effective Strategies, Hubspot
- How to Use Facebook Ads for Local Businesses, Social Media Examiner
- Instagram will now tell you when you’ve seen all posts from the last two days, The Verge
- Why Creative is Essential in Personalization, Merkle
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