The Future of CX with Larry Ellison
Marketing Day: Facebook Ads Manager, B2B influencers & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Activating B2B influencers across earned, owned, shared & paid media
Jul 16, 2018 by Michael Brito
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. - Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Jul 16, 2018 by Amy Gesenhues
A team of more than 100 user researchers collect and analyze feedback to help inform product decisions. - Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
Jul 16, 2018 by Digital Marketing Depot
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations. - New features in the Facebook Ads Manager app make building ads on mobile easier
Jul 16, 2018 by Amy Gesenhues
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- As addressable TV becomes more pervasive, here’s how to find your audience
Jul 16, 2018 by Justin Freid
Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising results. - Connect with passionate marketers — rates increase next week!
Jul 16, 2018 by MarTech Today
There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. - YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
Jul 16, 2018 by Amy Gesenhues
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.
Online Marketing News From Around The Web:
- How to Build a Browse Abandonment Email Series, Salesforce
- How to Maximize Your Instagram Advertising Efforts Using Video, Clix Marketing
- The ROI of Social Media [Infographic], Infographic Journal
- Your Editorial Calendar is Not Your Content Marketing Strategy, Content Marketing Institute
The post Marketing Day: Facebook Ads Manager, B2B influencers & more appeared first on Marketing Land.
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