Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 ingredients for writing the perfect expanded text ad
Nov 3, 2016 by Frederick Vallaeys
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Nov 3, 2016 by Josh Todd
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.
Choosing the right local marketing automation software for your business
Nov 3, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.
Uncover hidden potential in your paid search and shopping campaigns
Nov 3, 2016 by Andreas Reiffen
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
Should you be using LinkedIn Ads?
Nov 3, 2016 by AJ Wilcox
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
Nov 3, 2016 by Barry Levine
The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
Mastering the email ecosystem for effective marketing
Nov 3, 2016 by Scott Heimes
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.
How to make Google Home & Amazon Echo talk to each other in an infinite loop
Nov 3, 2016 by Danny Sullivan
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking.
Google Home’s arrival ushers in the era of the virtual assistant
Nov 3, 2016 by Greg Sterling
It won’t really matter if you own Google Home or Amazon Echo; the point is that you will own one of them.
Facebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feed
Nov 2, 2016 by Tim Peterson
What advertisers should know from Facebook’s Q3 2016 earnings call
Facebook’s Q3 2016 earnings report in 7 charts
Nov 2, 2016 by Tim Peterson
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.

Online Marketing News From Around The Web:

Analytics

Marketers Must Prepare For When Platform Giants Make Measurement Mistakes, adexchanger.com

Blogs & Blogging

30 Essential Blog Tools for Growth, www.blogherald.com

Business Issues

AOL’s Tim Armstrong Is Optimistic About Yahoo-Verizon Merger Despite Massive Hack, www.fastcompany.com
MTN’s tests of Facebook’s Voyager might make internet cheaper for Africans., qz.com
Twitter loses another exec in Asia — this time its head of India and Southeast Asia, TechCrunch
Yelp lays off 175 in sales and marketing as it retrenches internationally, TechCrunch

Content Marketing

It’s Time to Take Content Marketing Automation Seriously, www.marketingprofs.com
Preparing for Future Traffic Declines: What Content Creators Need to Know, www.amyporterfield.com
The Complete Guide to Speeding Up Your Content, www.searchenginejournal.com
The Ultimate Editing Checklist for Content Marketers, www.problogger.net

Conversion Optimization

A Quick Primer on B2B Conversion Optimization, conversionxl.com
Ensuring a Great User Experience Is the First Step in CRO, blog.kissmetrics.com

Copywriting, Design & Usability

Breaking Out Of The Box: Design Inspiration (November 2016), www.smashingmagazine.com
How To Internationalize Your Typography, usabilitygeek.com
The Importance of Responsive Content, www.copypress.com

Domaining

.Blog Landrush Started Today, www.domaininvesting.com
Governments mull greater geo gTLD powers, domainincite.com
Percentage of Parked New gTLD Zoom Up Over 65% As Over 3 Million Added in A Week, www.thedomains.com
Should new gTLDs be first-come, first-served?, domainincite.com

E-Commerce

Amazon eyes expansion in Southeast Asia, Middle East, mulls Souq bid, www.retaildive.com
Amazon predicted to become the biggest fashion retailer in the US, econsultancy.com
Amazon’s private label brands are taking over market share, techcrunch.com
Are retailers compromising site performance in pursuit of ad dollars?, econsultancy.com
Black Friday Enthusiasm High for US Internet Users, www.emarketer.com
Does B2B Ecommerce Eliminate Sales Teams?, www.practicalecommerce.com
Enhance online shopping with eCommerce filters, yoast.com
Perfecting Your B2B Ecommerce Platform, multichannelmerchant.com
Study: Fake retailer apps bedevil mobile shoppers, www.retaildive.com
Unwrapping Mobile Shopping Habits (2016 Holiday Edition), blog.operamediaworks.com

Email Marketing

5 Design Tips for Your Most Beautiful Emails Yet, www.searchenginejournal.com
6 Inbox Management Tips for Email Marketers, movableink.com
How to Time B2B Email Marketing Campaigns for Success, www.komarketingassociates.com
Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List, www.ducttapemarketing.com

General Internet Marketing

CMOs: You Can’t Predict the Future, But You Can Prepare, www.cmswire.com
Places to Learn Influencer Marketing (from Beginner to Advanced Level), www.amnavigator.com

Internet Marketing Industry

33Across Identifies Peak Engagement Points for Online Ads Based on Viewability and Time-in-View, Business Wire
A New Dashboard, Product Blocks, Predicted Demographics for Online Sellers, and More, blog.mailchimp.com
ATOMIZED Announces $2.5M in Seed Funding, Growth Plans, www.businesswire.com

MarTech

5 ways AI marketing boosts campaign performance & ROI, venturebeat.com

Mobile/Local Marketing

Brands are the ultimate navigation device in a fragmented world, www.mobilecommercedaily.com
Forms Can Now Be Embedded in AMP Pages, www.searchenginejournal.com
Google will soon let developers set introductory subscription prices for apps, venturebeat.com
Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from Google’s Interstitial Pinch, streetfightmag.com

Reputation Management

What Brands Teach Us About Trust-Building, adage.com

Social Media

11 Mega Tips for Increasing Your Instagram Followers, smallbiztrends.com
4 LinkedIn Tips for Better Prospecting, www.socialmediaexaminer.com
Facebook Shares Snapchat Attack Plan, Including a New Camera, adage.com
Instagram Shopping Ads: A Simpler Path to Purchase, www.ppchero.com
Pinterest, armed with new ad products, faces uphill battle with ad buyers, digiday.com
Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory, www.adweek.com
Snapchat’s immediacy creates highly in-tuned users, www.mobilecommercedaily.com
Twitter Announces Twitter Developer Communities, www.adweek.com
We Took Facebook’s e-Learning Courses for Journalists, www.newswhip.com

Video

ABC News, Facebook Live Gear Up for Election Day, www.adweek.com
For Native Video, Publishers And Advertisers Need To Meet In The Middle, adexchanger.com
In Most Households, Video Viewers Have Their Pick of Many Devices, www.emarketer.com
The NFL is producing a virtual reality video series exclusively for Google, www.recode.net
The Value of YouTube’s New End Screens Feature for Brands and Publishers, tubularinsights.com
Vimeo is launching a consumer-facing subscription video service, techcrunch.com
YouTube Creator Blog: New tools to shape conversations in your comments section, youtube-creators.googleblog.com
YouTube is still having trouble getting people to pay for YouTube, www.theverge.com

From our sponsors: Marketing Day: Expanded text ads, Google Home & Facebook’s Q3 earnings