Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Designing content for the mobile-first index
Aug 4, 2017 by Patrick Stox
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.
Top 6 tips for SEO for SaaS
Aug 4, 2017 by Janet Driscoll Miller
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
TAG awards 9 adtech companies with “Certified Against Malware” seal
Aug 4, 2017 by Ginny Marvin
The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.
Will autonomous vehicles provide the next screens for publishers and advertisers?
Aug 4, 2017 by Barry Levine
New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.
Maritz’s first Chief Behavioral Officer is building on ‘nudges’
Aug 4, 2017 by Barry Levine
Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices.
Google reportedly pitching publishers on YouTube video player with ad inventory controls
Aug 4, 2017 by Ginny Marvin
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites.
What Facebook’s (reported) video chat device could mean for its ad business
Aug 4, 2017 by Ginny Marvin
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users’ physical worlds.
What should you do with all those ‘Likes’? How to spin social followers into gold
Aug 4, 2017 by Tamar Weinberg
Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following.

Online Marketing News From Around The Web:

Analytics

Analytics approaches every marketer should know #3: Predictive analytics, Econsultancy

Business Issues

Facebook now uses Caffe2 deep learning for the site’s 4.5 billion daily translations, VentureBeat
Google Is Developing Technology for Snapchat-Like Media Content, Wall Street Journal
Yelp is selling Eat24 to GrubHub for $287.5M and the stock is skyrocketing, TechCrunch

Content Marketing

How to Reuse Content, to Supercharge Marketing, Practical Ecommerce
Report: Lead Gen Results Are Helping Content Marketers Measure Success, KoMarketing
Targeting Your Content for Maximum Impact, Compukol

E-Commerce

Amazon To Automatically Authorize Returns For Items Fulfilled By Third-Party Sellers, Best Black Friday
eBay Guaranteed Delivery Program Launches This Fall, Multichannel Merchant
Wholesale Ecommerce Websites: 50 Merchants, Marketers & Influencers, Shopify Plus

Email Marketing

Getting Started with Automated Email Marketing, Kiss Metrics
Schema Markup For Email – Create Clickable Subject Lines in Gmail, Ignite Visibility
The 8 Most Effective Words to Use in Email | AWeber Email Marketing, AWeber Communications

General Internet Marketing

6 Successful B2B Influencer Marketing Approaches, CMS Wire
How is B2B Marketing Different From B2C Marketing?, KoMarketing
The Publisher’s New Role In Advertising, AdExchanger

Internet Marketing Industry

2017 MTC Sales Tax Amnesty Program, Prosper Show
Dennis Buchheim Appointed New General Manager of IAB Tech Lab, Business Wire
Zyme Acquires CCI, Zyme

MarTech

5 Questions to Ask Your DAM Vendor, CMS Wire
Snapchat Releases Ad Tech Upgrade Ahead of Quarterly Report, AdAge
Study: Retailers see promise in AI, Retail Dive

Mobile/Local Marketing

Data security worries mobile app users, Mobile Marketer
How we’re helping people find quality apps and games on Google Play, Android Developers Blog
Why Location Visit Data Is Going to Be Huge for Brands, Street Fight

Social Media