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Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Dec 17, 2018 by Amy Gesenhues
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. - How marketing and sales alignment can better drive the buyer journey
Dec 17, 2018 by Keith Richey
Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization. - YouTube crowns Amazon with top ad, OMD as top media agency of 2018
Dec 17, 2018 by Amy Gesenhues
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention. - 5 techniques to make free shipping pay off in the holiday season and beyond
Dec 17, 2018 by Mike Farrell
Rethink your free shipping offers to better align with larger business goals.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Bridging the gap between IT and marketing to improve martech collaborations
Dec 17, 2018 by Steve Olenski
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.
Online Marketing News From Around The Web:
- Faster removals and tackling comments – an update on what we’re doing to enforce YouTube’s Community Guidelines, Official YouTube Blog
- Going Viral Is Not a Video Strategy, Contently
- How brands can troll rivals with geoconquesting for Whopper-like impact, Mobile Marketer
- Instagram Year in Review 2018, Instagram Press
- Nearly 70% of marketers to use Instagram in 2018, Retail Dive
- New lawsuit claims Apple hid the notch in its iPhone XS marketing, TechRadar
- Pinterest Hashtags – How to Make Them Work for You, Tail Wind Blog
- The Future of email marketing 2019, Email Monday
- The Marketing Technologist: A Superhero and Agent of Change, CMS Wire
- What Are Nano-Influencers? Nano-Influencer Definition, Mediakix
The post Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more appeared first on Marketing Land.
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